Abezindaba kuhlanganise nabezindaba zemboni yezokuvakasha, bavame ukugxila kakhulu ezindabeni ezingezinhle ezivela eMpumalanga Med okuhlanganisa ukungqubuzana phakathi kuka-Israyeli kanye neHamas eyayibusa iGaza Strip kanye nenkinga yangaphakathi eLebanon. Nakuba lezi zinkinga zingokoqobo kakhulu kusenezindaba eziningi ezinhle. Ezokuvakasha eMpumalanga yeMedithera zijabulela ukwanda kwezokuvakasha kwa-Israel, Turkey, Jordan, Greece, Egypt, Croatia, Libya, Serbia, Montenegro, Slovenia nase-Italy bonke abajabulela ukukhula okunempilo.
E-Australia inhlangano yezokuvakasha eyingqayizivele ibungaza futhi ikhuthaze ezokuvakasha kuwo wonke ama-Eastern Med futhi ikwenze lokho kusukela ngo-2001. I-Eastern Mediterranean Tourism Association (EMTA) manje isisebenza e-Australia kusukela ngo-2001, Kusukela ekuqaleni i-EMTA yavala ipolitiki kumthethosisekelo wayo. kusho ukuthi wonke amazwe esifundeni esihlanganisa zonke izindawo okuyiwa kuwo phakathi kwe-Italy ne-Jordan akhuthazwa ngokulinganayo kungakhathaliseki isimo sobudlelwano bezombusazwe phakathi kwawo. Engosini yewebhu ye-EMTA ethi www.emta.org.au kanye nemicimbi yemboni yayo i-Israel, i-Syria, i-Palestinian Authority kanye ne-Israel, i-Serbia ne-Croatia bonke bavela kumthethosivivinywa ofanayo naphezu kokungaboni ngaso linye kwezombusazwe phakathi kwabo. Abahambi base-Australia bafuna ukuya kuzo zonke lezi zindawo futhi abafuni ukuthi izitha zezombusazwe zibaphazamise.
NgoFebhuwari nangoMashi 2008 i-EMTA yaqhuba uchungechunge lwemihlangano yokucobelelana ngolwazi eyisikhombisa yemboni yezokuvakasha emadolobheni amakhulu ase-Australia okuhlanganisa i-Sydney, i-Melbourne, iBrisbane, i-Adelaide, i-Perth, i-Canberra kanye ne-Gold Coast ehanjelwe ochwepheshe bezokuvakasha base-Australia abangu-800. Selokhu i-EMTA yaqala imikhiqizo yayo yakusihlwa ngaphezu kuka-6,000 abenzeli bezokuvakasha base-Australia abafunde ngalesi sifunda.
Amalungu e-EMTA ikakhulukazi abathengisi bezitolo, izinkampani zezindiza kanye namahhovisi ezivakashi kazwelonke. Njengesu lokumaketha kwezokuvakasha kwesifunda okude okuvela e-Australia, i-EMTA isizuzise wonke amalungu ayo ngokuwanika inkundla yokukhangisa umkhiqizo wokuvakasha wesifunda sase-Eastern Med kanye nama-ejenti ezokuvakasha ajabulela ithuba lokuchazelwa ngomkhiqizo kanye nezindawo ezivelele zamazwe ayi-15 ezweni. ngobusuku obubodwa.
Imodeli ye-EMTA ifakazele impumelelo yayo e-Australia eminyakeni eyisishiyagalombili futhi izoba yimpumelelo ngokulinganayo kwezinye izimakethe zomthombo omude eziya e-Eastern Med okuhlanganisa amazwe aseMelika naseMpumalanga Asia.
Umbhali ungumsunguli kanye noNobhala Kazwelonke wamanje we-Eastern Mediterranean Tourism Association (Australia). Usihlalo ngu-Iain Ferguson Regional Manager (Australasia) Royal Jordanian Airlines.
[UDavid Beirman ungumbhali wencwadi ethi “Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach” futhi unguchwepheshe wezinkinga ze-eTN ohamba phambili. Angatholakala ngekheli le-imeyili: [i-imeyili ivikelwe].]