I-Emirates, inkampani yezindiza yamazwe ngamazwe ezinze e-Dubai, izokwethula umkhankaso wayo wokukhangisa omubi kakhulu okwamanje, ozokwaziswa izigidigidi zabantu emhlabeni jikelele.
I-Emirates ihambe ibanga elide kusukela izindiza zayo zokuqala zisuka e-Dubai ngo-1985, iphuzu eliqiniswe umkhankaso wakamuva wesikhangiso ovela enhlanganweni yezindiza - umkhankaso wemidiya eminingi othi "Amazwekazi Ayisithupha". Lo mkhankaso uzoqhutshwa emazweni angaphezu kuka-50 emithonjeni yezindaba eyahlukene okuhlanganisa ithelevishini, abezindaba kanye ne-inthanethi.
Akugcini nje ngokubonisa isikhundla se-Emirates njengeyona nkampani yezindiza kuphela emhlabeni ehlinzeka ngezinsizakalo ezingami emazwekazini ayisithupha ukusuka endaweni yayo e-Dubai, lo mkhankaso wakamuva wesikhangiso ubonisa izizwe ezihlukahlukene zabasebenzi bayo, kanye nabasebenzi basemakhabetheni e-Emirates abavela ezinhlobonhlobo ezingaphezu kwe-100. izizwe.
Umkhankaso wesikhangiso wokuvelela wadutshulwa ezinsukwini ezingama-59 emazwenikazi ayisithupha, indikimba eyinhloko kube injabulo yokuthola ngokuhamba, njengoba kubonakala emehlweni abagibeli base-Emirate njengoba behamba benqamula abathwali inethiwekhi yomzila enwetshwa ngokushesha.
UStephen Wheeler, iphini likamongameli omkhulu wezokukhangisa we-Emirates, uchaze izinhlelo zokukhangisa ze-Emirates zesikhathi esizayo esiseduze wathi, "Umkhankaso wabezindaba udlala phakathi noMeyi noJuni ngaphambi kwesikhathi esibalulekile sokuhweba ehlobo futhi uzolandelwa imikhankaso ekhuthaza I-A380, indawo yokugcina i-Emirates e-Dubai International kanye nezinkonzo ezintsha eziya eCalifornia.”
UMnu. Wheeler uphinde waphawula ngamazinga angakaze abonwe e-Emirates yokutshala imali emikhiqizweni emisha, emizileni nasezindizeni. Uqhube wathi, “Ukutshalwa kwezimali okunempilo kumkhiqizo wethu kanye nemikhiqizo kuhlale kwenza i-Emirates ihluke kwezinye izinkampani zezindiza. Lo mkhankaso wakamuva uhlanganisa amandla ethu ukuze sibonise amakhasimende amanje nawesikhathi esizayo lokho angakulindela kithi”.
Umkhankaso omusha sha wesikhangiso se-Emirates ungabukwa enkampanini yezindiza yesimanjemanje yezindiza eziyi-116 ezinomzimba obanzi ngomklomelo owine ohlelweni lokuzijabulisa endizeni. Lo mkhankaso ungabuye ubuke esiteshini se-Emirates YouTube, kuyilapho iziteshi ze-TV zasendaweni ezihlanganisa i-BBC World, i-CNN, i-Sky kanye ne-Discovery Channel zihlelelwe ukukhombisa ngezinsizakalo ze-Emirates kuwo wonke amazwe aseMelika, eYurophu, eMpumalanga Ephakathi, e-Afrika, e-Asia nase-Australasia. .
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