I-MANADO (eTN) – Umcimbi we-ASEAN Travel Forum uhlale uyithuba lokuthola izibuyekezo mayelana nokusebenza kwezokuvakasha namasu avela ezweni ngalinye eliseNingizimu-mpumalanga ye-Asia, futhi nokufunda okuningi mayelana nemikhiqizo yakamuva etholakalayo yaseNingizimu-mpumalanga Asia. Ake sithathe isibonelo saseThailand. EManado, iThailand inikeze abezindaba izibuyekezo zakamuva mayelana nokuvela kwezokuvakasha kwezwe.
Mhlawumbe into egqama kakhulu ye-"Amazing Thailand" ukuphindaphinda okumangalisayo kwezokuvakasha kuleli zwe. Noma ngabe ingakanani inkinga yezepolitiki noma yemvelo ehlasela umbuso, ezokuvakasha zihlala zijabulela ukululama okusheshayo. Njengoba kushiwo u-Sansern Ngaorungsi, i-TAT (I-Tourism Authority yase-Thailand) Iphini likaMbusi Wezokumaketha Kwamazwe Ngamazwe e-Asia kanye neNingizimu Pacific phakathi neNgqungquthela Yabezindaba ye-ATF: “Ezokuvakasha zaseThailand zibonakalise amandla azo okubuyela emuva lapho zibhekene nezimo ezifanayo esikhathini esidlule. Lokhu kungenxa yokuhluka kanye nekhwalithi yemikhiqizo yethu yezokuvakasha namandla omkhiqizo waseThailand, onobudlelwane obuqinile nabahambi emhlabeni wonke. Njengoba abantu beqonda ukuthi ingqalasizinda yezokuvakasha yaseThailand isalokhu injalo, sikubonile ukubuyiselwa ngokushesha kwezinombolo zabavakashi.”
I-Thailand ilindele manje ukuqeda unyaka ka-2011 nabavakashi bangaphandle ababalelwa ezigidini eziyi-18.6, okukhuphuke ngamaphesenti angama-20 uma kuqhathaniswa nowezi-2010 (ngokusekelwe kwizibalo zikaJanuwari-Novemba 2011). Ngonyaka ka-2012, i-TAT ilinganisela inani labafikayo ukuze bafinyelele irekhodi elisha nabafika kwamanye amazwe abangaphezu kwezigidi eziyi-19.5. I-TAT izogxilisa isu layo lokumaketha ngo-2012 ngokuqinisa imizamo yayo yokukhangisa ngedijithali, ikhuthaze ezokuvakasha ezisimeme - "inani elibalulekile" lezitayela zamanje zezokuvakasha, ngokusho kuka-Ngaorungsi - egqamisa imikhiqizo emisha futhi egxile kakhulu kwezokuvakasha kwamasiko. Umugqa wethegi othi, “I-Thailand Emangalisayo Ihlale Ikumangaza,” izophinde igcizelele ubuqiniso bombuso, inani lemali, kanye nokungenisa izihambi.
Phakathi kwemikhiqizo emisha, kukhona okufanele ukunakwa kakhulu: "I-Exotic Usakhane - Izindlela Zamagugu Zamasiko zaseNingizimu-mpumalanga Asia." Kuwebhusayithi ye-TAT, umkhiqizo utholakala ngaphansi kwe-Usakhane yangaphandle. Uyazibuza ukuthi “Usakhane” usho ukuthini? Iningi labezindaba ababekhona ekwethulweni kwe-TAT lenzile. Cha, akuhlangene nesifunda esisha esizothuthukiswa. Kusho kuphela "iNingizimu-mpumalanga ye-Asia" ngolimi lwesiThai.
Iphrojekthi yezokuvakasha igqamisa amagugu avamile e-ASEAN anesizinda somoya nesenkolo. Izifunda zenziwe kuzo zonke izinkolo ezinkulu zesifunda, njengeBuddhism, Islam, Christianity, and Hinduism. Abahambi bangakwazi ukulandela amathrekhi ezindlela zamagugu ukusuka e-Bangkok kuya e-Borobudur e-Indonesia - ukusuka e-Thailand kuya emibusweni emidala yase-Bagan (Myanmar), Angkor (Cambodia), kanye ne-Sukhothai ne-Ayutthaya. Imikhiqizo ihlanganisa nokutholwa kwefa lamaKatolika namasonto e-Philippines, impucuko yamaSulumane e-Brunei, nezintelezi zamadolobha amadala afana ne-Luang Prabang, i-Hue, ne-Hoi An e-Indochina.
Lona umqondo omuhle ngaphandle kokuthi kukhona iphutha elincane kuphrojekthi: igama elingaqondi kahle - eliqondwa kuphela abantu baseThai - kanye nokuntuleka kwayo kokubonakala. Ubani ozoya ngokuzenzakalelayo ekhasini lasekhaya le-Usakhane elingavamile kuwebhusayithi ye-TAT ukuze abheke izifunda zomoya ze-ASEAN? Ebuzwa ukuthi kungani inikezwe igama elithi “Usakhane” kule phrojekthi, uMnu. Ngaorungsi unikeze izimpendulo ezimbalwa ezididekile, njengokuthi: “le iphrojekthi evela e-ASEAN, eqondiswe kuhambo lwangaphakathi kwe-ASEAN.” Kulungile… kodwa ubengalindela yini ukuthi abahambi basePhilippines noma base-Indonesia bazoqonda kangcono incazelo ethi “Usakhane” kunesibonelo sabahambi baseNtshonalanga? Lokhu kufanele kufakazelwe.
Eqinisweni, ukuphromotha umkhiqizo kubahambi be-ASEAN futhi kungenzeka kushaya okuqondiwe okungalungile. Kukhona izivakashi zaseNingizimu-mpumalanga ye-Asia ezibuka isiko. Kodwa lokhu kuseyimakethe ye-niche namuhla. Njengesibonelo, abahambi baseThailand abaya eManila bazizwa bejabule kakhulu ngokuzulazula ezitolo ezinkulu zenhloko-dolobha kunamasonto. Umkhiqizo ungase uthandeke kakhulu kubahambi baseYurophu, ngokuvamile abazizwa benelukuluku lokwazi ngamasiko namagugu ase-Asia. "U-Usakhane" ubonakala ephethe "igama lesiginesha" kumxhasi oyinhloko wezezimali kulo msebenzi: I-Thailand, mhlawumbe ngokuhlanganyela kwezisebenzi zikahulumeni ezivela e-Thailand Ministry of Tourism ezihlulekile ukubheka ukunemba kokukhetha igama elinjalo. UMnu. Ngaorungsi wabe esethembisa ukuthi wayezobheka emuva egameni futhi mhlawumbe andise izethameli “zo-Exotic Usakhane” walo oyimfihlo.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Products also include the discovery of the Catholic heritage and churches in the Philippines, Islam civilization in Brunei, and the charms of old cities such as Luang Prabang, Hue, and Hoi An in Indochina.
- This is due to the uniqueness and quality of our tourism products and the strength of the Thailand brand, which has strong affinity with travelers all over the world.
- The ASEAN Travel Forum event is always the opportunity to get updates on tourism performance and strategies from each country in Southeast Asia, and also to learn a lot about Southeast Asia's latest available products.
