Izinga le-ICCA (International Congress and Convention Association) lezindawo ezihamba phambili zomhlangano emhlabeni wonke libona i-Europe ne-Italy isesimweni esihle. Ku-ICCA Top 20 Destination Performance Index, amazwe angama-70% kanye nama-80% amadolobha yizindawo zase-Europe, kulandelwa amazwe ase-Asia kanye namazwe aseNyakatho Melika.
Lokhu kushiwo nguMengameli wezwe I-Rome neLazio Convention Bureau, u-Onorio Rebecchini, ngesikhathi somhlangano nabezindaba e-TTG e-Rimini 2023.
Lena imiphumela emihle kakhulu ye-Italy, esuke endaweni yesi-6 etholwe ngo-2018 yaya endaweni yesi-3 ngo-2022, ngaphambi kweJalimane, iFrance, ne-UK, nemicimbi engu-522 ehleliwe - 6 kuphela ngaphansi kweSpain esendaweni yesibili.
Idatha ye-OICE (Italian Congress/Event Observatory).
Ngokuphathelene nesimo esikhulu sikazwelonke sezingqungquthela zomhlaba, ngo-2022, izingqungquthela nemicimbi yebhizinisi engaphezu kuka-303,000 yabanjwa e-Italy, okuqopha ukwanda kwe-+252% uma kuqhathaniswa no-2021. Kwakukhona ababambiqhaza abangaphezu kwezigidi ezingu-21 (+362% uma kuqhathaniswa no-2021). ) kanye nababekhona bezigidi ezingama-31 (+366% uma kuqhathaniswa no-2021). Uma kuqhathaniswa nezinhlaka nezikhungo, amabhizinisi yiwona abengabagqugquzeli abakhulu bemicimbi.
Imboni yengqungquthela ibuyela kancane kancane emazingeni angaphambi kobhubhane futhi vele kulo nyaka isibuyise ngaphezulu kwama-70% emicimbi ebibanjwe ngo-2019, unyaka wokugcina ngaphambi kwalolu bhubhane. Ngokusho kwabahlaziyi, igebe lizobe selibuyiselwe ngokuphelele ekupheleni kuka-2023 uma kuqhathaniswa no-2019 noma lingase lidlule izinga lezehlakalo eziqoshwe ngaphambi kwalolu bhubhane. Ukwengeza, uma imicimbi eminingi yangonyaka odlule - 63.2% - ibinobukhulu bendawo, ngama-8% nje womlingiswa wamazwe ngamazwe, ngo-2024 kuzoba nokusimama okuqinile kwemicimbi yamazwe ngamazwe.
Imicimbi Nezinkomfa: Lapho Zenzeka Khona
Izingqungquthela eziningi nemicimbi - i-59.0% - yenzeke eNyakatho ye-Italy, i-Italy Ephakathi ibambe i-24.4% yemicimbi, iNingizimu 10.4%, kanye ne-Island 6.2%. Ngokuqondile maqondana neRoma, kube nokukhuphuka okuhle kwezinga lezindawo ezingama-2022.
Okubaluleke kakhulu ukusebenza kwawo wonke amadolobha amakhulu ase-Italy, akhuphuke ngokungaguquki esikhundleni kusukela ngo-2019.
Endaweni yeshumi nane kukhona iRome (ye-18 ngo-2019), kanye nezingqungquthela zamazwe ngamazwe ezingaba ngu-80 ezihleliwe, ngaphambi kweMilan endaweni ye-18 (indawo yama-32 ngo-2019), enemicimbi yenkomfa engama-66, elandelwa uBologna endaweni yama-35 noFlorence endaweni yama-60, lapho esikhundleni sama-88 ngo-2019.
I-ETN EXCLUSIVE INTERVIEW
Inhlolokhono yanikezwa nguMongameli u-Rebecchini kumlobeli we-eTN-USA e-Italy mayelana nemvelo-umsebenzi we-Rome and Lazio Convention Bureau (CBReL).
eTN: Iyiphi indima edlalwa yiRome & Lazio Convention Bureau?
I-Rebecchini: I-CBReL iyindikimba esemthethweni yokukhangisa ukunikezwa kwezivakashi kwe-Rome ne-Lazio kanye nezinkonzo zase-Rome ne-Lazio ezimakethe zikazwelonke nezamazwe ngamazwe zemboni yemihlangano mayelana nenhlangano, ukwamukela, ezokuthutha kanye nezinkonzo.
Kuyisakhiwo esisebasha, esazalwa ngo-2017 kusukela ekuboneni kusengaphambili izinhlangano eziyinhloko zezohwebo emkhakheni wezokuvakasha kanye nezikhungo ezimele indawo, i-Roma Capitale kanye neSifunda saseLazio.
Sithatha indima ebalulekile ohlelweni lwezokuvakasha lwesifunda, njengoba abahleli bemihlangano kanye nezinkampani zezinkampani zamazwe ngamazwe bathole ku-CBReL i-interlocutor eyayingekho kuze kube yiminyaka embalwa edlule: namuhla, labo abafuna ukwethula umncintiswano phakathi kwamadolobha aseYurophu amakhulu- I-scale events international ekugcineni inenhlangano okumele iphendukele kuyo ngokusemthethweni ukuze uthole ulwazi olwengeziwe mayelana nesipho sezokuvakasha sase-Rome ne-Lazio mayelana nenhlangano, ukwamukela, ezokuthutha kanye nezinkonzo.
eTN: Yiziphi izinkonzo i-CBReL ezinikeza amalungu ayo?
I-Rebecchini: Ngesikhathi esifanayo, i-CBReL inikeza ukusekelwa kwabahleli bomcimbi kanye nezingqungquthela ngokubanikeza imininingwane enemininingwane yendawo, ngokutholakala kwezindawo nezinsiza, ngezinketho zendawo yokuhlala kanye nezinsizakalo zokuhlela, okwenza kube lula kakhulu izinqubo zokuthatha izinqumo zokukhetha indawo oya kuyo.
Umsebenzi wokuhlola amathuba okuqinisa ezokuvakasha ezixhumene nemboni yemihlangano uhlanganisa nokukhuthazwa okuqondile kwendawo okuyiwa kuyo ngokuxhumana nemisebenzi yokumaketha kanye nokwenza ucwaningo nokuhlaziya umkhakha ukuze kuqashwe izitayela zezimakethe kanye nokwenza ngcono izinga lezinsizakalo ezinikezwayo.
Ngokuhambisana nomsebenzi owengeziwe wesikhungo, ngaphezu kokusiza umhlangano phakathi kokuhlinzeka nokufunwa kanye nezingxoxo ezikhuthazayo phakathi kwabalingisi bezinkampani zikahulumeni nezizimele, sithuthukisa uhambo lomndeni kanye nolwazi lwezokuvakasha oluqondene nawe kakhulu ngenhloso yokuthuthukisa ulwazi lokuhamba lwabahlanganyeli, ukukhuthaza. ukuze bandise ukuhlala kwabo ukuze bathole ubuhle bendawo ku-360°.
eTN: Mangaki amalungu e-CBReL?
I-Rebecchini: Inethiwekhi ye-CBReL inabadlali abangaphezu kuka-150 bezifunda zezokuvakasha, okuhlanganisa nezinkampani ezizimele, izinhlangano zezohwebo, kanye nabadlali bezokuvakasha abamele, ngendlela evundlanayo, cishe lonke uchungechunge lokuhlinzeka ngemboni yemihlangano endaweni.
Eqinisweni, sisekelwa opharetha ababaluleke kakhulu kulo mkhakha, izikhungo zenkomfa zodumo lwamazwe ngamazwe, njenge-Rome Convention Centre "La Nuvola" kanye ne-Auditorium Parco della Musica, izikhungo zokuhwebelana yezinga le-Fiera di Roma, izinkampani zokuphatha izindawo zokuthintwa zengqalasizinda ebalulekile njengezikhumulo zezindiza zaseRoma, abaqhubi abakhulu bezemidlalo namasiko njenge-Sport e Salute ne-Zetéma, amahhotela agxile kwezamabhizinisi neziwubukhazikhazi, i-PCO (Professional Congress Organizers), kanye ne-DMC ( I-Destination Management Company) ama-ejensi.
eTN: Ungasitshela ngekusasa le-CBReL nezinjongo zebhizinisi eziwumgogodla?
I-Rebecchini: Kusukela yasungulwa, i-CBReL isiqale uhlelo olubalulekile oluhambisana nezinkampani nezikhungo, idala amathuba emihlangano, amaphrojekthi, namatafula obuchwepheshe, ukuze kuthathwe amathuba amakhulu avela embonini yemihlangano, kusukela kumalungu angaba ngu-30 ngo-2017 kuya phezulu. 150 ngo-2023.
Ibhizinisi lethu elibalulekile eliwumgogodla ukukhuthaza ukunikezwa kwengqungquthela yase-Rome ne-Lazio, ngaleyo ndlela kwandise inani lemicimbi nezingqungquthela ezibalulekile kuzwelonke nakwamanye amazwe endaweni futhi ngenxa yalokho siqale i-loop enhle enemiphumela emihle emkhakheni wezokuvakasha jikelele kanye nezimboni ezihlobene. – umsebenzi wokuzikhandla esingawenza ngomthamo owengeziwe kanye nendawo yokuwuqhuba kuphela ngokunaka kwezikhungo.
Ngenxa yalesi sizathu, sithemba ukuthi inkhulumomphendvulwano nezingxoxo zizokhula zibe ezakhayo futhi zisebenzisane, ukuze kuchazwe futhi kusetshenziswe izinqubo ezingcono kakhulu nezinhlelo zesikhathi eside ezinjengokuheha ukutshalwa kwezimali nemicimbi esifundeni sethu hhayi phakathi kwezimbangi zethu.
eTN: Ngaphezu kwalokhu okubalulwe ngenhla, ingabe i-CBReL “inombono” ngekusasa layo?
I-Rebecchini: Impela ngenxa yalesi sizathu, sikhuluma nokwakamuva futhi ngenhloso yokuhlukanisa ukunikezwa kwezivakashi okuxhumene nomhlangano wezimboni, siqokomisa "intuition" yesifunda saseLazio sokutshala imali emkhakheni wezimoto, ingxenye ekhula ngokushesha eYurophu futhi eMelika.
Ngomklamo othi “Lazio on the Road”, sikhuthaze i-Vallelunga Auto Drome kanye nemigwaqo emangalisayo ye-consular esakaza kulo lonke elase-Lazio ezinkampanini zezimoto zakwamanye amazwe kanye nabaqhubi, abazokwazi ukusebenzisa izindawo zethu ezinhle kakhulu ukwethula amamodeli amasha kumakhasimende, abezindaba, ochwepheshe, kanye nabaphathi abaphezulu.
eTN: Usukuhlelile ukuba khona kweCBReL emibukisweni eyisipesheli yezokuvakasha e-Europe naphesheya kwezilwandle?
I-Rebecchini: Phakathi kwemicimbi ehlukahlukene yamazwe ngamazwe ehlelelwe ukukhuthaza ukunikezwa kwezivakashi kwesifunda okuxhumene nemboni yemihlangano, sikhona kulezi zinsuku - kanye nesifunda saseLazio kanye ne-Roma Capitale - emibukisweni yezohwebo emkhakheni wezokuvakasha: IMEX America e-Las Vegas kanye ne-IGTM eLisbon. Ezinyangeni ezizayo, ngeke sehluleke ukwengamela i-ILTM eCannes (eFrance) okuhloswe ngayo ukukhuthaza ukunikezwa kwezivakashi okunethezeka, kanye ne-IMEX eFrankfurt, njalo phambi kwezikhungo.
eTN: Kuncike ekutheni i-Italy izowina i-Saudi Arabia ne-Korea ku-Expo 2030, zithini izinhlelo ze-Convention Bureau?
I-Rebecchini: Nakuba izinombolo esinazo zikhuthaza kakhulu, sinekusasa phambi kwethu eligcwele izinselele nezinjongo zokuvelela, okuhlanganisa nokuqokwa ngokwenkolo “kweJubili lika-2025” kanye “neJubili lika-2033” elilandelayo, ngethemba lokuthi sizokwazi ukusingatha umcimbi ngokwesilinganiso. ubuhle, “I-Expo 2030,” indawo ekwazi ukuheha izivakashi ezisuka kuwo wonke amazwekazi kuphela kodwa futhi ikhiqize imisebenzi ehlobene nemisebenzi kanye nokutshalwa kwezimali ukuze kwakhiwe imisebenzi emisha yomphakathi, futhi okokugcina, ithuthukise ezokuthutha.
