I-MADRID/BRODEAUX, France (Septhemba 17, 2008) - Ukuncintisana okuqhubekayo kwezokuvakasha emhlabeni jikelele kwezokuvakasha kube negalelo ekugcizeleleni indima ekhulayo ebalulekile yezindawo okuyiwa kuzo. Izindawo ezihehayo, izindawo zokungcebeleka, idolobhakazi noma isifunda zithola ukuhlobana njengezici zokunquma zohambo, esikhundleni sezwe, okubonisa ukuhlukaniswa kwamabhrendi nokumaketha. Le ntuthuko iphakathi nendawo yesi-4 UNWTO Inkomfa Yamazwe Ngamazwe “Yokuphathwa Kwendawo kanye Nokumaketha: Amathuluzi Amasu Amabili Okuqinisekisa Ukuvakasha Okusezingeni,” ihlelwe ngokubambisana ne-Directorate of Tourism yaseFrance kanye neDolobha lase-Bordeaux (Septhemba 16-17).
Izitayela zakamuva kanye nezinguquko ezimakethe zezokuvakasha emhlabeni jikelele kanye nesimo esiyinselele sezindawo zezokuvakasha kudinga izinqubomgomo namasu amasha kanye nezinhlaka ezisebenzayo. "Ukuphathwa Kwendawo" sekuyinto namuhla, ngokungangabazeki, ingqikithi yokuncintisana nekhwalithi kwezokuvakasha.
Le ngqungquthela ihlose ukukhuthaza indlela yobungcweti yokuphatha ezokuvakasha, ukuthathwa kwezinqumo kanye nokuhlela ezingeni likazwelonke, lesifunda kanye nelendawo. Izohlinzeka ngethuba eliholayo kohulumeni, iziphathimandla zendawo kanye nabameleli ukuthi baqhubeke bahlole amathuluzi wamasu okuqinisekisa ezokuvakasha ezisezingeni eliphezulu kanye nokuthuthukisa ukuncintisana ngezingxoxo nokuhlaziywa okuhle kokuzijwayeza. Le ngqungquthela izophinde yethule umsebenzi we-World Centre of Excellence for Destinations e-Montreal, Canada (CED) - esanda kusungulwa ngokubambisana ne UNWTO.
“Ukwabiwa kwezindawo kwezokuvakasha kwenza izindawo eziya kuzo zikwazi ukwenza umsebenzi wazo kangcono futhi kuvumela abalingisi bendawo ukuthi bakhuphule izinga labo lobuchwepheshe. Kusemazingeni esifunda nawendawo lapho ukubusa kungacutshungulwa kahle, futhi kungakhiwa ubudlelwano phakathi kwabalingisi bakahulumeni nabazimele. Kuningi ukubambisana kwezokuvakasha yikhona okuwukhiye wokuphumelela,” kusho UNWTO Unobhala-Jikelele uFrancesco Frangialli.
Le ngqungquthela ilandela leyo ebesiyibambe ngonyaka odlule eBudapest. Ukuze kwandiswe izinzuzo nokubamba iqhaza, ingqungquthela izobanjelwa emuva futhi ngokushesha ngaphambi kwe-European Tourism Forum, (Bordeaux, September 18-19, 2008), ehlelwe ngokubambisana nguHulumeni waseFrance kanye neKhomishini YaseYurophu ngaphansi kweHhovisi likaMongameli waseFrance. we-European Union.
