Umcimbi wohwebo ophelele wamazwe ngamazwe wokudla nokungenisa izihambi obanjwa kabili ngonyaka esifundeni, i-Food&HotelAsia (FHA) uzobuya ngo-2020 njengemibukiso emibili ezinikele - i-FHA-HoReCa ekuqaleni kukaMashi kanye ne-FHA-Food & Beverage eqala ngasekupheleni kukaMashi.
Le mibukiso emibili ihlose ukuhlinzeka ngolwazi oluthuthukisiwe nokuzibandakanya komuntu siqu, kuyilapho ihlangabezana nezidingo ezihlukahlukene zemboni yokudla neyokwamukela izihambi. Ukunwetshwa kwemibukiso efanele kuzosiza ababukisi bandise ukuba khona kwabo embukisweni, futhi bahlanganyele ekusebenzelaneni okuhlosiwe nokunamandla.
Ngesipiliyoni seminyaka engu-40, i-FHA iqongelele ukuqashelwa emhlabeni wonke ngokubeka amabhentshimakhi embonini yokuba yiziphathimandla eziholayo kanye ne-trendsetter ezimakethe zokudla nezokuvakasha e-Asia nangale kwayo. Okokuqala kwaqala endaweni yokupaka izimoto ngo-1978, i-FHA yathuthela ehholo elilodwa le-World Trade Center ngeminyaka yawo-1980, kwaze kwaba ngamahholo ayisithupha ngo-1992. Lo mbukiso wathuthela eSingapore Expo ngo-2000 futhi ngo-2014, kwaba umcimbi wokuqala wokuhweba eSingapore. ukuthatha ngokugcwele wonke amahholo ayi-10 wendawo yombukiso eyakhelwe inhloso enkulu yaseSingapore.
Ngokuhamba kweminyaka, i-FHA yathuthukela ukubhekana nokushintsha kolwanga lwabathengi ngokwethula iminikelo ekhethekile efana ne-Bakery&Pastry, SpecialityCoffee&Tea kanye ne-ProWine Asia. Uhlelo oluzayo lwe-2018 luzodlula amarekhodi adlule, liziqhayisa ngobukhulu bayo abake bakhonjiswa nababukisi be-3,500 abavela emazweni / izifunda ze-76, kuhlanganise nama-pavilions angama-71 ngamazwe ngamazwe. Ababekhona kwezohwebo abangu-78,000 abavela emazweni/ezifundeni ezingaphezu kwe-100 kulindeleke ukuthi bafike.
"Imboni yokudla neyokwamukela izihambi e-Asia Pacific kulindeleke ukuthi iqhubeke nokukhula ngokushesha futhi i-FHA sekuyisikhathi eside iyinkundla yebhizinisi eqhuba imboni. Ukuze sibhekane nezinguquko ezisheshayo, futhi sisekele imboni njengoba iqhubeka ikhula, sikholelwa ukuthi ukwanda akukhona nje kuphela ngesikhathi kodwa kubalulekile, okusenza sikwazi ukulindela kangcono futhi silethe imiphumela efiselekayo yokudla nokungenisa izihambi. imboni ngemibukiso emibili ezinikele,” kusho uMnu. Rodolphe Lameyse, uMqondisi Wephrojekthi, iFood & Hospitality, UBM.
“I-Singapore Tourism Board (STB) ifuna ukumisa nokukhulisa imicimbi yebhizinisi eletha okuqukethwe okucebile, eheha izivakashi, futhi isungule i-Singapore njengendawo eyinhloko ye-MICE egxile ebuholini bemicabango namathuba ebhizinisi. I-FHA iye yavela ukuze ihlangabezane nezidingo zemboni ezishintshayo phakathi neminyaka edlule futhi manje isiqinise isithunzi sayo njengendawo yemakethe yase-Asia yokuqamba izinto ezintsha ezimbonini zokudla nezokungenisa izihambi. Siyaduduzwa yile ntuthuko entsha futhi sizoqhubeka nokusebenza ne-UBM ukweseka ukusimama kwayo yomibili le midlalo,” kusho uMnu Andrew Phua, uMqondisi, Imibukiso & Izinkomfa, i-STB.
I-World Stage for Food and Hospitality Innovation
Ekuphindaphindweni okulandelayo kwe-FHA, umbukiso uzohlose ukubhekana nezinguquko ezibaluleke kakhulu imboni eye yabhekana nazo - ukungena okubanzi kobuchwepheshe obuqhubekisela phambili izinto ezintsha ezingeni lemboni ngenkathi kunomthelela endleleni abathengi abasebenzisa ngayo namuhla; kanye nokuvela kokuthandwa - okuqhutshwa kokubili ukuceba okukhulu kanye nokuthuthela ekudleni okunempilo.
Njengengxenyekazi ekhethwa yimboni yokuhlonza okungenakuqhathaniswa nokuxhumana kwebhizinisi, i-FHA igxilise izinsiza zayo ukuze inikeze umnikelo othuthukisiwe wokuphakamisa izinga lokugcwaliseka emibukisweni. Nakuba imibukiso izoba nobunikazi obubili obuhlukene neminikelo ehlukene, izokwabelana ngomgomo ohlangene wokunika amandla amabhizinisi. Ukuthuthela emibukisweni emibili ezinikele kuzophinde kunikeze ababukisi nezivakashi amathuba engeziwe okuzibandakanya kanye nokufinyelela kumathuluzi nolwazi lokusungula izinto ezintsha.
Isiteji Sokuhlonishwa Kwezihambi
I-FHA-HoReCa iyinkundla egxile kakhulu eqoqa ababambiqhaza bomhlaba wonke abavela embonini yezinsizakalo zokudla ukuze kuboniswe okusha ehhotela elisungulwe emakethe, ubuchwepheshe behhotela nesitayela, futhi babelane ngemikhuba engcono kakhulu.
Zitholele Ukunambitha Kwakusasa
Ukuze kubhekwane nomthengi oqaphela kakhulu futhi okhathalela kakhulu impilo, i-FHA-Food & Beverage izoletha ndawonye izithako zokudla ezihamba phambili, iziphuzo kanye nemikhiqizo emisha phakathi kokunye ngendlela egxilile yokukhuthaza ukuxhumana nokwenza lula ukuhweba e-Asia nangale kwayo.
