I-Georgia ngokuqinisekile ayizange ichithe ngisho indibilishi ekukhangiseni eTurboNews, kodwa manje singase sibe nethuba lokuzwa ngamathuba aku-inthanethi.
I-ETN akufanele iphatheke kabi. Kubonakala sengathi uHulumeni omusha waseGeorgia uthi CHA ekuthuthukisweni kwezwe nge-CNN, i-BBC nezinye iziteshi ze-TV ezihamba phambili zamazwe ngamazwe. "Umkhankaso odlule we-TV ubumane nje uwukumosha imali," uGiorgi Sigua, iNhloko entsha ye-Georgian National Tourism Administration (GNTA), etshela i-FINANCIAL.
Izibhengezo, izikrini ze-LED namabhodi okukhangisa, kanye nezikhangiso eziku-inthanethi izindlela ezintsha zokukhangisa ezikhethwa ngabaphathi bamanje.
Imali idinga ukusetshenziswa ekukhangiseni iGeorgia ngaphandle kwaseGeorgia, ngoba uma usufikile lapha iyazidayisa. Abantu abakaze bezwe ngezinguquko ezenzeke lapha eminyakeni embalwa edlule. Njengomvakashi ngingathanda ukwazi okwengeziwe nge-Georgia,” u-Tom Flanagan, iPhini Likamongameli Wendawo ye-Rezidor Hotel Group, muva nje usho kanjalo engxoxweni abe nayo ne-FINANCIAL.
“Ukuqwashisa kuhlobene. Ukuqwashisa kweGeorgia emazweni angomakhelwane kuphezulu; eMpumalanga Yurophu isilinganiso, futhi e-USA, Australia nase-Afrika - siphansi kakhulu," kusho uSigua.
Esinye isikhalo esiphathelene nokuntuleka kolwazi mayelana neGeorgia ngaphandle kwezwe safakwa ngabamele izinkampani zokuvakasha zaseKazakh. "Abahambi baseKazakh banesithakazelo esikhulu eGeorgia kodwa ukuntuleka kolwazi olutholakalayo kuphazamisa ubudlelwano bamazwe amabili," I-FINANCIAL itshelwe emhlanganweni nezinhlangano zezokuvakasha e-Astana.
“Uma uhlela umkhankaso wokuphromotha kufanele ucwaninge ngephuzu lokulinganisa eliphelele, okusho ukuchaza izethameli oziqondise. Ungasakaza izigidi zabantu isikhangiso kodwa akekho noyedwa kubo ongahle abe yimpokophelo yakho. Izilaleli ze-CNN ziseNyakatho Melika. Akuyona imakethe esiyibekele yona,” kusho uSigua.
"Ngokolwazi lwami u-USD 24 million wachithwa ezikhangisweni ze-CNN," kusho uSigua.
UNata Kvachantiradze, uSihlalo weGeorgian Tourism Association (GTA), uthe noma yikuphi umnyakazo wokumaketha kuhle ekuthuthukiseni ezokuvakasha eGeorgia.
“Umkhankaso wokukhangisa wezwe usazoqhubeka nangokuzayo. Isu elisha lokumaketha liyathuthukiswa okwamanje elizokhulisa ukuqwashisa kwezwe esikhathini esizayo. Uhulumeni kanye nezinkampani ezizimele ziyabandakanyeka kulezi zinhlelo,” kwengeza uKvachantiradze.
USigua uthe izikhangiso zikamabonakude zibiza kakhulu ngakho njengamanje zigxile kumabhodi nezikhangiso eziku-inthanethi. “Sizokhangisa iGeorgia eKiev, eDonetsk naseKharkov. Isabelomali salo mkhankaso sizoba ngu-USD 200,000. Ngaphansi kwale migomo sizoba namabhodi amabhodi angama-66 nezikrini ze-LED. I-Ukraine iyimakethe enabantu abayizigidi ezingama-45. Inani lezivakashi zase-Ukraine selivele lenyuke ngo-77%; ekupheleni kuka-2013 silindele izinga lokukhula libe ngu-100%. Silindele ukwamukela izivakashi zase-Ukraine ezingaphezu kuka-30,000 ngonyaka ozayo. Lokho kusho ukuthi imali engenayo eyizigidi ezingu-USD 30 lapho kuzongena izigidi ezingu-USD 8-9 kusabelomali.”
U-Ako Akhalaia, Umeluleki Omkhulu kwa-GEPRA, ulinganise umkhankaso wokukhangisa wase-Georgia ngezindlela eziningi. “Izikhangiso ze-TV bezijwayelekile, nokho, ekusebenzeni komkhankaso lokho akwanele. Iphuzu yilokho ebesifuna ukukuthola kulo mkhankaso. Ukuthuthukisa ukuqwashisa kwezwe? Ukudala isithombe esifanele sezwe noma ukuheha abavakashi abaningi? Nakuba i-BBC kanye ne-CNN benokuqwashisa okukhulu nokwethembeka imiphumela yomkhankaso ibonise ukuthi izuze imisebenzi emibili yokuqala kuphela. Ligeje iphuzu eliyinhloko. Nakanjani ikhulise ukuqwashisa kwezwe, yakha isithombe esihle, kodwa ayizange inikeze izibalo zokuthengisa ezingathandeki. Kuvele ukuthi ukuheha isivakashi esisodwa kuyabiza kithi. Ngokubona kwami, umkhangisi akazange aziswe ngokwanele noma akazange akubone kusengaphambili ukuziphatha kwezilaleli.”
“Izibalo ezisemthethweni zibonisa ngokusobala ukuthi iGeorgia iye yakhanga kakhulu emazweni angomakhelwane bethu. Ukuqhubeka nenqubomgomo yakudala akwenzi mqondo. Ayizange iveze izinzuzo ezanele ezweni. Ukumisa ukukhangiswa kwezwe kuzoholela ekuncipheni kwezivakashi. Nokho, kufanele sikhumbule ukuthi ukwenza okuthile akusho ukuthi wenza okufanele ngaso sonke isikhathi. Uma umuntu enquma ukuthi angalokothi enze umkhankaso wokukhangisa kubantu abaqondiswe kubo kungaba kubi kakhulu lokho,” kusho u-Akhalaia.
Mayelana nephuzu - ukuthi i-Georgia kufanele yini iqhubeke nomkhankaso wayo wokukhangisa ezinkampanini ezihamba phambili ze-TV - leso yisinqumo sokumaketha ngokombono ka-Akhalaia. “Nakuba eGeorgia ukumaketha kuhlotshaniswa kakhulu nezinqubo zokudala, ukumaketha kuhlanganisa ingxenye yezezimali. Akukhathalekile ukuthi umthombo wezindaba ohamba phambili emhlabeni noma owanoma yiliphi elinye izwe, thina njengabakhangisi sitshala izimali ukuze samukele izivakashi eziningi kanye nemali eyengeziwe. Okuhlangenwe nakho kubonise ukuthi ukutshala imali kumkhankaso wokukhangisa ku-CNN noma i-BBC akusebenzi le njongo. Ithuthukisa ukuqwashisa kwezwe kodwa ayihehi izivakashi eziningi ngendlela ebesingafisa ngayo,” kusho u-Akhalaia.
“Ukuqhakanjiswa kwezwe kumele kuqhubeke kodwa kube nemigudu emisha yokuxhumana, izikhangiso eziku-inthanethi, izinkambo zabezindaba, ngokuheha izinhlaka zezokuvakasha, amabhanela nokunye. Kufanele sizazi izimakethe kanye nokuziphatha kwabathengi ezimakethe zethu esiziqondise. Inhloso yokutshala imali ilula - ukuheha izivakashi eziningi, lapho intengo yokukhanga ingaphansi kwenzuzo yayo, "kusho u-Akhalaia.
I-Georgia ilindele ukusingatha abavakashi bamazwe ngamazwe abangu-5,500,000 kulo nyaka, kuzo kuphela ama-57% azoba izivakashi.
Isabelomali saminyaka yonke sonyaka wezi-2013 singu-USD 6.5 wezigidi. Imali ezosetshenziswa emkhankasweni wethu wokumaketha iyizigidi ezi-3.5, kanti imali ezosetshenziswa emkhankasweni wethu ngaphandle kwezwe yisigidi esisodwa.
“I-Kuwait, Qatar ne-Oman izimakethe esizozikhomba. Sifuna ukwenza imikhankaso emikhulu eRussia naseKazakhstan futhi,” kusho uSigua.
"Kusukela ekuqaleni kuka-Agasti sizoqala umkhankaso wethu wokuphromotha e-Baltic States nase-Israel,"
