IGermany isiphinde yakleliswa kunombolo. 1 ku-Anholt-Ipsos Nation Brands Index (NBI). Unyaka wezi-2022 yisikhathi sesithupha zilandelana lapho iJalimane ifinyelela phezulu uma iqhathaniswa namazwe angama-60, futhi okwesishiyagalombili kusukela ngo-2008.
Leli irekhodi elisha, njengoba alikho elinye izwe elikleliswe kuqala izikhathi eziyisithupha zilandelana kusukela kwethulwa i-NBI. IJapan esendaweni yesibili kanye neCanada esendaweni yesithathu baqeda kwamathathu aphezulu kulo nyaka. IGermany ikwazile ukwakha phezu kwesithombe sayo esihle kakhulu emakethe yamazwe ngamazwe naphezu kokwenyuka kwamandla emali, ukuwohloka komnotho emhlabeni wonke, umthelela wobhubhane lwe-coronavirus kanye nezingxabano zezwe.
U-Petra Hedorfer, Isikhulu Esiphezulu Sebhodi Likazwelonke Lezokuvakasha LaseJalimane (GNTB): “Izinselelo zamanje zisho ukuthi ukuncintisana kwamazwe ngamazwe phakathi kwezindawo okuyiwa kuzo kuya ngokuya kushube futhi kushube. Yingakho kubaluleke kakhulu ukuba nesithombe esiqinile njalo. Ukuhlaziywa kwe-NBI nolunye ucwaningo kunikeza imininingwane ebalulekile yecebo lethu lokumaketha elisekelwe ebufakazini. Onyakeni ozayo, ngokwesibonelo, sihlose ukusebenzisa izindawo ezibalulekile zedijithali kanye nenguquko eluhlaza ukuze siqhubeke nokuhlanganisa ukuma kweJalimane njengendawo yokuvakasha esimeme. "
I-Germany yathola amaphuzu aphezulu ezindaweni ezihambisana nezokuvakasha ze-NBI yango-2022, ikakhulukazi ikleliswe endaweni yesikhombisa kweZakhiwo Zomlando, Amadolobha Anamandla kanye Namasiko Esimanje, kanye nelesishiyagalolunye kumaGugu Amasiko. Lezi zimpahla ezibalulekile zase-Germany njengendawo yokuvakasha zihambisana nezici abahlanganyeli benhlolovo abazihlanganisa nezwe. Okuvame ukushiwo ‘kwakuyimfundo’ (amaphesenti angu-42), ‘okuthakazelisayo’ (amaphesenti angu-32) kanye ‘nokujabulisa’ (amaphesenti angu-30). Olunye ucwaningo oluningi lwakamuva luqinisekisa ukuma okuhle kweJalimane njengendawo esimeme kuyo yomibili ingxenye yokuhlinzeka kanye nesidingo semakethe yamazwe ngamazwe.
Isibonelo, iJalimane ikleliswe endaweni yesithupha ku-SDG Index, ekala inqubekelaphambili yamazwe ekufinyeleleni imigomo yentuthuko esimeme yeNhlangano Yezizwe Ezihlangene kanye neyesihlanu ku-World Economic Forum's Travel & Tourism Development Index, futhi isendaweni eyishumi ephezulu ye-YouGov Travel. & neTourism Sustainability Ranking yawo wonke amazwe aseYurophu.
NgoSepthemba 2022, i-IPK International yenza inhlolovo egameni le-GNTB ezimakethe zemithombo ye-Destination Germany engu-27, lapho abaphenduli bacelwa ukuba banikeze amazinga asekelwe kubungane besimo sezulu, ukuvikelwa kwemvelo kanye nokusimama. IGermany ikleliswe endaweni yesithathu, ilandela iSwitzerland neSweden, yadlula iDenmark, France ne-Austria.
Isithombe esihle nomnikelo oqhudelanayo kubonakala emazingeni okwaneliseka abaphenduli. Inhlolovo ye-Quality Monitor yemboni yezokuvakasha yaseJalimane (Julayi 2021 kuya ku-Ephreli 2022) ibeka amaphuzu aphelele womkhangisi waseJalimane, akala esikalini sika--100 kuya ku-+100 amathuba okuthi othile oncoma ukuvakashela eJalimane kubangani nomndeni, kokuthi +66 .
