Nokho naphezu kweqiniso lokuthi imboni yezokuvakasha enkulu kunazo zonke emhlabeni iwumthombo oyinhloko wemisebenzi, imali yentela, futhi ngokuvamile ukuvuselelwa kwamadolobha, kusenesidingo sokuba abaholi bemboni yezokuvakasha bafundise izikhulu zikahulumeni nomphakathi. Ukuvakasha nezokuvakasha kungaphezu nje kwengxenye ukuthuthukiswa komnotho, ngokwezinga elikhulu ezokuvakasha ziwukuthuthukiswa komnotho. Uhlelo lwale nyanga lweTourism Tidbits alukhulumi nje kuphela ngomthelela oqondile ezokuvakasha ezinawo emnothweni wendawo kodwa nomthelela wesibili kulo lonke uhlelo lwezomnotho.
– Ezokuvakasha ziyimboni enkulu emhlabeni yesikhathi sokuthula. Kulabo bantu abathanda amaqiniso nezibalo, ngokusho kweNyuvesi yaseHarvard, ngokuncipha kohambo ngenxa yokuvakasha kweCovid Pandemic kukhiqize u-10.4% we-GDP yomhlaba kanye no-7% wezinto ezithunyelwa ngaphandle emhlabeni. Kulinganiselwa ukuthi umnikelo oqondile wemboni yezokuvakasha emhlabeni jikelele ngonyaka wesifo sika-2021 wawungaphansi nje kwamaRandi ayizigidi eziyizinkulungwane eziyisithupha. UMkhandlu Wezokuvakasha Nezokuvakasha Womhlaba (WTTC) ibikezela ukuthi ngo-2030 imboni yezokuvakasha izobe isidale amathuba omsebenzi amasha angu-126 million.
Isexwayiso: Ngenxa yokuthi ezokuvakasha nezokuvakasha ziyizimboni eziyinhlanganisela, ezihlanganiswe yizimboni ezincane ezifana nezindawo ezikhangayo, ukusetshenziswa kokudla, indawo yokuhlala nezokuthutha, izinombolo zizohluka kuye ngokuthi iyiphi ingxenye yemboni ebalwa.
– Ezokuvakasha ziwumthombo omkhulu wemali engenayo emhlabeni jikelele. Ngokwesibonelo, ngokwe-Travel Association of America, e-United States imboni yezokuvakasha ikhiqiza imali engaphezu kwamaRandi ayizigidi eziyizinkulungwane ezingu-600 kanye nezintela ezingaphezu kwezigidi eziyizinkulungwane ezingu-R100 ezikhokhelwa ohulumeni basekhaya, bezifundazwe nohulumeni.
- Ezokuvakasha, kuzwelonke, azigcini nje ngokudala amathuba omsebenzi kodwa futhi zingase zibe umthombo omkhulu ovuselelekayo wokuthekelisa ngaphandle. Izinto ezikhangayo zezokuvakasha azishabalali; izinkulungwane/izigidi zabantu zingabona ukukhangwa okufanayo. Laba bantu bangase futhi babe umthombo omkhulu wokushintshanisa ngemali yangaphandle, bengeze izimali ezidingekayo emnothweni wasekhaya. Uhulumeni kanye nabaholi bezimboni kumele bakuqonde, nokho, ukuthi ukuze ezokuvakasha zibe yinsiza evuselelekayo kufanele zithuthukiswe ngendlela eqhubekayo/enomthwalo wemfanelo. Lokho kusho ukuthi lapho imvelo intekenteke khona, izinombolo nemisebenzi kufanele kulawulwe ngokuqinile, ukungcola kufanele kugwenywe, futhi kuvikelwe amasiko endawo.
– Ezokuvakasha zengeza emnothweni wendawo ngezindlela ezahlukene. Kuhlanganisiwe izindleko zamahhotela nezindawo zokudlela kanye nezintela; izingqungquthela nemihlangano; izintela ezikhokhwa kwezokuthutha; izinto ezikhangayo zemali yangaphandle, ikakhulukazi ekwakhiweni kwamahhotela; kanye nokudalwa kwemisebenzi eyengeziwe ezindaweni ezifana nezinsizakalo zomphakathi kanye nokuvuselelwa kwengqalasizinda.
– Ezokuvakasha nokuthuthukiswa komnotho kusebenza ngazwi linye. Cabanga ngalokho okwenza indawo ibe isikhungo esihle sezokuvakasha. Yiziphi izithako ezibalulekile kwezokuvakasha? Lokhu kuhluke kangakanani kulokho okudingwa umphakathi ukuze kuthuthukiswe umnotho? Nazi izinto ezimbalwa ezibalulekile ezidingwa ezokuvakasha.
- Indawo enhle. Akekho ofuna ukuvakashela indawo ehlanzekile noma engenampilo. Ezokuvakasha azikwazi ukuphila ngaphandle kwendawo ehlanzekile nephephile. Ngendlela efanayo imiphakathi enganikeli indawo ezungezile ejabulisayo nendawo ehlanzekile iba nesikhathi esinzima kakhulu sokuheha amabhizinisi.
– Ezokuvakasha zidinga abantu abanobungane kanye nenkonzo enhle. Kungakhathaliseki ukuthi yikuphi okukhangayo kungase kube isikhungo sezokuvakasha esingenayo isevisi yamakhasimende enhle futhi abantu abanobungane bazohluleka. Ngendlela efanayo, imiphakathi enikeza usizo olubi ayigcini nje ngokuheha abantu abasha emphakathini wabo, kodwa ekugcineni iba nesikhathi esinzima sokubambelela kubantu bendawo, abantu abasha kanye namabhizinisi.
– Ezokuvakasha zidinga umphakathi ovikelekile. Isikhathi esiningi izikhulu zikahulumeni kanye neminyango yamaphoyisa imbala bayehluleka wukubona umthelela wabo kwezomnotho. Iminyango yamaphoyisa nezinye izinhlaka zikahulumeni ezibalulekile ezifana nezicishamlilo nezosizo lokuqala zingabambiqhaza abakhulu ekwengezeni ukufiseleka komphakathi. Abaphenduli bokuqala (amaphoyisa, abezomlilo, ezempilo) ababamba iqhaza elibalulekile nabo bayizithako ezibalulekile ekuthuthukisweni komnotho womphakathi.
– Ezokuvakasha zidinga izindawo zokudlela ezinhle, amahhotela nezinto okumele zenziwe. Lezo yizinto ezifanayo ezibalulekile kunoma yimuphi umphakathi ofuna intuthuko yezomnotho.
- Abantu abacabanga ukuthuthela ibhizinisi noma imboni emphakathini bavakashela umphakathi kuqala njengezivakashi/izivakashi. Uma bengaphathwa kahle uma bevakashele umphakathi mancane kakhulu amathuba okuthi bazosusa ibhizinisi labo nomndeni endaweni yakho.
- Uhulumeni kanye nabaholi bomphakathi bangafuna ukubheka ukuthi ezokuvakasha zengeza udumo emphakathini. Abantu bathanda ukuhlala endaweni abanye abayibheka njengefanele ukuvakashelwa. Lokhu kuziqhenya okukhulayo kwezwe noma komphakathi nakho kungaba ithuluzi elibalulekile lokukhiqiza umnotho. Abantu bathengisa kakhulu umphakathi wabo lapho kunokuningi ongakubona nokukwenza kuwo, lapho uphephile futhi uvikelekile nalapho ukusebenzela amakhasimende kungesona isiqubulo nje kodwa kuyindlela yokuphila. Imikhosi yomphakathi, amasiko, imisebenzi yezandla, amapaki, nezilungiselelo zemvelo konke kunezela ekufiselekeni kwendawo kanye nekhono layo lokuzithengisa kwabangaba abatshalizimali bangaphandle. Izinga lempilo liphinde libonakale kumamnyuziyamu omphakathi, emahholo ekhonsathi, amathiyetha, kanye nokuhluka.
– Ezokuvakasha ziyithuluzi elibalulekile lokuthuthukisa umnotho emiphakathini esafufusa neyidlanzana emhlabeni jikelele. Ngenxa yokuthi ezokuvakasha zisekelwe ekwaziseni ezinye, izimboni zezokuvakasha ziye zavuleleka ngokukhethekile ekunikezeni amaqembu ancishwe amathuba emhlabeni wonke amathuba avame ukuvinjwa ezinye imikhakha yezomnotho. Kulokhu, ezokuvakasha akufanele zibukwe phezulu kuphela.
– Ezokuvakasha zihlinzeka ngenani elikhulu lemisebenzi esezingeni lokungena, futhi ngokuvamile kusho umehluko phakathi kwempumelelo yebhizinisi lomphakathi omncane kanye nokwehluleka. Isibonelo, izivakashi zingase zengeze imali eyengeziwe emnothweni wendawo ngokuthenga kodwa zingafaki izidingo ezengeziwe ezikoleni zasendaweni. Ezizweni lapho kuncipha khona ukukhiqizwa, imboni yezokuvakasha ingaba indlela ebalulekile yokuvuselela umnotho wendawo.
Okubalulekile wukuthi ezokuvakasha akumele zithathwe njengethuluzi lomnotho nje kuphela kodwa ingqikithi yalokho okumayelana nokuthuthukiswa komnotho omuhle.
Umbhali, uDkt. Peter E. Tarlow, unguMongameli kanye noMsunguli we- World Tourism Network futhi ihola i Ezokuvakasha Eziphephile Uhlelo.
