The International Ukuhamba Okunethezeka I-Market (ILTM), umcimbi onikezelwe ngokuphelele esigabeni sokunethezeka, ububanjelwe eCannes futhi ubuhanjelwe izinkulungwane zabasebenzi abakhethekile kulo mkhakha.
Namuhla, ukunethezeka kusho ikhono lokuhlanganisa ukuhlala okukhethekile nezinto eziheha amasiko ezihlukile, ukuzizwisa kwe-gastronomic egameni lesejwayelekile, noma kalula nje, amakhefu acwebezelayo nohambo olungakaze lubonwe emvelweni.
Lesi sigaba, ngokusho kwedatha evela eBhange lase-Italy kanye ENIT (Agenzia nazionale del turismo – I-Italian Government Tourist Board), okwamanje imele u-3% we-GDP yase-Italy futhi ingenye yezindawo ezimbalwa lapho ukutshala izimali kusho imbuyiselo emalini engenayo ehlanganisa nezimboni ezihlobene.
Izivakashi eziwubukhazikhazi zingakhiqiza amathuba ebhizinisi zizodwa - u-15% wesamba senzuzo yomkhakha wamahhotela kanye no-25% wesamba sezindleko zokuvakasha (ngaqondile noma ngokungaqondile).
Ngo-2022, unyaka wokuqala onezinyanga okungenani eziyi-10 emazingeni okusebenza angaphambi kwe-COVID, abavakashi bamazwe aphesheya abasezingeni eliphakeme - ikakhulukazi iNyakatho Yurophu neMelika - ngokusho kwedatha yeBhange Lase-Italy, bachitha cishe ama-euro ayizigidi eziyizinkulungwane ezingama-24. e-Italy, ehlukaniswe ngama-euro ayizigidi eziyizinkulungwane ezingu-7 ukuze athole indawo yokuhlala (cishe njalo amahhotela aphambili, izindlu zangasese ezizimele, kodwa nezindlu ezinomlando); Ama-euro ayizigidi eziyizinkulungwane ezi-3 wokuphakela; kanye nama-euro ayizigidi eziyizinkulungwane ezingu-14 wokuvakasha, ukuvakasha, ukuvakasha, nokuthenga.
Phakathi kwezifunda ezizuza kakhulu ngokuba khona kwezivakashi ezisezingeni eliphezulu, kukhona iLombardy namachibi ayo, iMilan yemfashini, iPiedmont yokunambitha iwayini, neLazio, Tuscany, neVeneto yobuciko.
Mayelana nezindlela zokubhuka esigabeni sokunethezeka, ukuthintana okuqondile nendawo yokuhlala yikhona okusakazeke kakhulu (48%), kulandelwe ama-OTA (29%) kanye nezikhungo zokuvakasha zendabuko (23%).
I-France igqame phakathi kwezimakethe ezikhombisa ukululama ngokushesha ekuhambeni okunethezeka. Ezinyangeni zokuqala eziyisi-6 zonyaka odlule, abavakashi baseFrance abasebenzisa imali enkulu baqophe inani eliphelele lezindleko zokuvakasha e-Italy ezingaphezu kwezigidigidi eziyi-1.6 zama-euro, elilingana ne-+180% uma kuqhathaniswa nekota ka-2021.
Futhi uma isidingo sibuya, kukhona nesasasa elikhulu ekuhlinzekweni.
Ngonyaka odlule e-Italy - ngokusho kwedatha ye-Trends - amahhotela aphambili angama-61 avulwe emadolobheni amakhulu nasezindaweni ezizimele athuthukisa amagugu esifunda namasiko.
Umkhakha we-nautical nawo ushayela imakethe, lapho ngaphezu komkhakha we-yachting, ukuqashwa kwezikebhe zikaseyili nemikhumbi kaseyili kubhaliswa isidingo esikhulu, okufakazela ukuthi ngisho nabahambi abaphambili baya ngokuya bezwela ekusimameni.
Okokugcina, ngokwezilinganiso ze-Altagamma kanye ne-Global Blue, ngo-2025, abahambi bomhlaba okunethezeka bazofinyelela abantu abayizigidi ezingu-450, uma kuqhathaniswa nezigidi ezingu-390 ngo-2019. amaholide okunethezeka.
