Izinhlangano Zezokuvakasha Zingakhuthaza Kanjani Imikhuba Eqhubekayo?

• Abenzi benqubomgomo, izinhlangano ezilawula izindawo, imboni yezokuvakasha, imiphakathi yasendaweni kanye nezivakashi ngamunye uneqhaza alibambayo ekuguqulweni komkhakha
• Incwajana entsha ye-ETC iletha ukucaca kokuthi izinhlangano zezokuvakasha zingakhuthaza kanjani imikhuba eqhubekayo
• I-COVID-19 ithonye amabhizinisi nabathengi ukuthi bacabange ngokwehlukile, ngokusimama manje njengomshayeli obalulekile ezinqumweni zokuthenga

Ngokugxila okuvuselelwe ekwamukeleni imikhuba eyehlisa imithelela emibi yezokuvakasha ngenxa ye-COVID-19, incwajana iqukethe izifundo ezibalulekile ezivela ezinhlanganweni zomhlaba wonke nasezindaweni eziye zakha ngempumelelo ezokuvakasha ezisebenza kangcono kwezomnotho, kwezenhlalo nakwezemvelo esikhathini esedlule iminyaka.

Izifundo zamacala angamashumi amabili ezifakiwe kule ncwajana ziqhakambisa izindlela lapho izindawo zaseYurophu nakwezinye izindawo zomhlaba zifaka khona izindlela ezizinzile emkhakheni wabo wezokuvakasha nezokuvakasha, kanye nezindlela ezibalulekile zokuthatha izinhlangano zeNational Tourism Organisation (NTOs) kanye ne-Destination Management Organisations (DMOs).

Ukusebenzisa izimiso, i I-European Travel Commission (i-ETC) ikholelwa ukuthi izinhlangano zezokuvakasha zikazwelonke nezasekhaya zineqhaza elikhulu okufanele zilibambe ekuhlanganiseni ababambiqhaza babo ndawonye ukuthuthukisa umbono ohlanganyelwe wokuqaliswa kokusetshenziswa kwezokuvakasha okusimeme.

Lo mbono ubakhuthaza ukuthi basebenzisane nabalingani bezebhizinisi nabezemfundo, kanye nezinhlangano zomphakathi nezinhlangano zezimboni ukukhiqiza ukuqonda okubalulekile nokukhomba izindlela zokusiza izivakashi zaseYurophu ukuthi zenze izinqumo ezengeziwe zemvelo nezomphakathi ngaphambi naphakathi nohambo lwabo. 

Le ncwajana ibuye ibone ukuthi izinhlangano zezokuvakasha nezokuvakasha, ikakhulukazi amabhizinisi amancane naphakathi nendawo (ama-SME), afuna ukuthatha isinyathelo, ngokuvamile akuthola kunzima ukuhamba uhla olunzima lwezikimu zokugunyazwa, izinhlelo zokuqapha, izindlela zokuxhasa ngemali, imikhankaso, kanye ngisho nemishini ekhona 'endaweni' yokusimama. Izibonelo zemikhuba enesibopho, kanye nohla lwezincomo ezenziwayo zethulwe encwadini, manje etholakala ukulanda mahhala kwiwebhusayithi ye-ETC.

Ephawula ngalolu shicilelo, uLuís Araújo, uMongameli we-ETC, uthe: “Izindawo okuyiwa kuzo zineqhaza elibalulekile okufanele zilibambe ekuqiniseni isimo se-Europe nasekuholeni uguquko emhlabeni osuvele ubhubhane. Kuze kube manje, i-ETC ilindele ukuthi le ncwajana izokhuthaza ukwabiwa kolwazi futhi isebenze njengemoto yama-NTO nama-DMO ukwenza izindawo eziya kuzo zisimame futhi ziqine esikhathini eside esizayo. Le ncwajana izohlinzeka ngeplatifomu yokwabelana ngezifundo zamacala asuselwa ebufakazini nasezenzweni ezingasetshenziswa ngokungenziwa izindawo zokukhuthaza bobabili abaphakela ezokuvakasha kanye nokufuna izinhlangothi ukuthi zenze ngokuzibophezela. Sikholwa ukuthi le ncwajana izosekela izindawo zaseYurophu emizameni yazo yokwakha umkhakha wezokuvakasha ohlonipha kakhulu imvelo futhi ozosiza ngokulinganayo umnotho wendawo kanye nemiphakathi eminyakeni ezayo. ”

I-COVID-19 iphoqa amabhizinisi kanye nomphakathi ukuthi ucabange ngokwehlukile

Icala lokwamukela imikhuba eyehlisa imithelela emibi yezokuvakasha belilokhu liqinile, noma kunjalo, ubhadane lunikeze isisusa soshintsho olukhulu ngenani elikhulu lokuhlinzekwa kanye nokufunwa kwezinto okukhombisa ukuthi ukusimama kungumshayeli omkhulu wezinqumo zokuthenga zabahambi futhi iphuzu elibalulekile lokuncintisana phakathi kwamabhizinisi ezokuvakasha aseYurophu. Ubhadane luye lwaphoqa labo ababambe iqhaza emkhakheni wezokuvakasha ukuthi bazame ukusebenzisa imali ngalezi zitayela futhi bashumeke imigomo esimeme ezindaweni ezingabosayizi bonke.

Incwajana itholakala mahhala.