Inselele enkulu ebhekene nemboni yewayini ilele ekugxileni kwayo kokumaketha okuwumngcingo, okuvamise ukubhekelela abantu abahlukahlukene. Ngokubona izizinda ezihlukene zabathandi bewayini, kuyabaluleka ukuveza ukubandakanywa ngaphakathi kwemboni.
Naphezu kombono osunesikhathi eside wokwenza iwayini lifinyeleleke kalula, imboni iye yaphuza ukwamukela le ndlela ngezinga elikhulu. Kunesidingo sokusuka kokujwayelekile, kugqanyiswe amathuba empumelelo ngokukhiqiza iwayini elithengekayo nelihehayo elihambisana nabaphuzi abancane.
Ukubusa kwezinkampani ezimbalwa ezinkulu eziteshini zokusabalalisa kuphambana nokukhushulwa okunikezwa izinkampani ezincane zewayini ngokuvakasha kwezwe lewayini, okudala amathuba okuhlukaniswa.
Izinyathelo zemfundo, ikakhulukazi ngaphakathi kwamagumbi okunambitha iwayini, zinikeza izindlela zokusungula ukuxhumana okuhlala njalo nabathengi. Ukuqonda amanani ekhasimende kuba semqoka ekukhangiseni okuphumelelayo, kususe ukugxila kubakhangisi ababeka imibono yabo ekulaleleni izidingo zabathengi, kusetshenziswa ubufakazi obuthembekile, nokuthuthukisa amasu aletha inani elibonakalayo.
Esimeni esiyinkimbinkimbi nesiguquguqukayo somkhakha wewayini, ukumaketha kuvela njengamandla abalulekile athonya ababambiqhaza abahlukahlukene. Naphezu kokubaluleka kwakho okubalulekile, kunokushoda okuphawulekayo kolwazi oluphelele mayelana nokuMakethwa Kwewayini, ikakhulukazi uma kubhekwa ukuhlukahluka kwakho okungaphezu kwenani lezomnotho. Umthelela wewayini endaweni ezungezile, ezenhlalo, namasiko, ikakhulukazi esifundeni saseMedithera, wengeza izingqimba zobunzima, okwenza kube inselele ukwenza izinhlelo zokuthengisa ezisebenzayo, ikakhulukazi ezimakethe zamazwe ngamazwe.
Umbono wokuhlaziya isici usikhanyisela ezindabeni ezibalulekile zokumaketha njengokuthi “ukuvakasha kwewayini,” “indlela emisha,” “ikhwalithi,” “ibhentshimakhi,” “ukugxila kwamasu,” kanye “nokusungula izinto ezintsha.”
Iwayini Tourism
Ukuvakasha kwewayini kubonakala kuyindlela ekhangayo yokuthuthukisa isimo sezezimali sabakhiqizi bewayini. Lona umthombo owengeziwe wemali engenayo ubaluleke kakhulu ezindaweni ezikhiqiza iwayini ezincane, okunomthelela omkhulu ekusebenzeni kwazo. Ubuciko bomlando kanye nokuheha okumangalisayo kwezifunda zewayini kudlala indima ebalulekile ekwakheni amasu okuvakasha ewayini asebenzayo, kugcizelela imizila yewayini ehlelwe kahle futhi ethuthukisiwe kuzo zombili izindawo zewayini zendabuko nezisafufusa.
Brand Personality in Wine Tourism
Ubuntu bomkhiqizo wewayini buba yinsika yesu kwezokuvakasha kwewayini, ikakhulukazi ezizindeni zesasasa nobuqotho. Amazwe afana ne-Australia, i-New Zealand, kanye neNingizimu Afrika ahamba phambili ekwamukeleni amasu agxile kumkhiqizo, abhekelela okuthandwa ngabathengi besimanje abafuna ukubaluleka, ukwenza kube ngokwakho, kanye nokusebenzisana kwedijithali okungenazihibe.
Ukuqamba okusha ekukhiqizeni iwayini
Ukuqamba izinto ezintsha embonini yewayini kusebenza njengonqenqema lokuncintisana, okunikeza izindlela zokunciphisa ukuncintisana nokukhulisa imali engenayo. Lokhu kusungula kuhlanganisa zonke izici zenqubo yokwenza iwayini, kukhombisa ubunjalo obuhlukahlukene balo mkhakha wezenhlalo nezomnotho.
Ikhwalithi njengamandla okushayela
Ikhwalithi isalokhu ibalulekile ekuthathweni kwezinqumo zabathengi ngaphakathi kwemakethe yewayini. Amazinga ahlukene wekhwalithi asebenza njengesici esibalulekile sokuhlukaniswa kwewayini kanye nokuma kwemakethe, ukubhekana nokukhathazeka okuhlobene nemikhiqizo eyimpikiswano.
Ukulinganisa Nemibono Yamanje
Ukulinganisa imiphumela yocwaningo ngemininingwane echaziwe kubalulekile, ukuqondanisa imibono yamanje evela kubathengi, ezohwebo, kanye nochwepheshe. Lokhu kugcizelela ubukhulu obubalulekile bewayini phakathi kophuzo oludakayo, indima yezibalo zabantu ekuhlukaniseni izimakethe, kanye nomthelela wezinto ezifana nemibono yomndeni, izintengo, inkundla yezokuxhumana, namathrendi asafufusa.
Ukugxila Okubalulekile Kwezinhlelo Zokuthengisa Iwayini
Ukuhlaziywa kwezimakethe zangaphakathi nangaphandle, ukuhlukaniswa, kanye nengxube yokuthengisa kuyizici ezibalulekile zezinhlelo zokumaketha iwayini. Ukuhlaziya kwangaphakathi kungena ezicini zomkhiqizi/umdayisi, amakhono, namasu ezimakethe zamazwe ngamazwe. Ukuhlaziya kwangaphandle kuthwebula ukuziphatha kwabathengi, izintandokazi, nemibono kuwo wonke amaqembu obudala.
Izindlela Ezisha Kuzinqubomgomo Zokuhlanganisa-Yokumaketha
Ushintsho lwesu kunqubomgomo yomkhiqizo olubhekise ekusungulweni okusha, ukuqhubeka kokuhambisana kwenqubomgomo yentengo ebudlelwaneni bekhwalithi yentengo, kanye neqhaza elibalulekile lezinqubomgomo zokukhangisa kumasu okusebenzisana, ukuhlanganisa ukuvakasha kwewayini ukuze kuthuthukiswe okuthuthukisiwe.
Indlela Yokumaketha Yezinyathelo Ezine
Inqubo yokumaketha ibandakanya indlela enezinyathelo ezine. Isinyathelo 1 sihlanganisa ukuqonda amakhasimende kanye nenani lawo ngobufakazi obusebenzayo bomthengi. Esinyathelweni sesi-2, abakhangisi bathuthukisa isu elicacile elinezinjongo ezilinganisekayo, ukuhlonza izingxenye zabathengi abaqondiwe kanye nokuma kwazo. Isinyathelo sesi-3 sibandakanya ukusebenzisa amaqhinga, ukubhekana nomkhiqizo, intengo, nokusabalalisa ngokubambisana. Isinyathelo sesi-4, isinyathelo sokugcina, sigxile ekukhulumisaneni nasekukhuthazeni, sigcizelela indawo yayo ohambweni lokumaketha jikelele kunokuba kube isiqalo.
Ekuphetheni
Sengiphetha, impumelelo yesikhathi esizayo yemboni yewayini incike ekwamukeleni ukubandakanywa, ukuzivumelanisa nokushintsha okuthandwa ngabathengi nokusebenzisa amasu aphelele okumaketha abeka phambili amanani omthengi kanye nolwazi kunezindlela ezijwayelekile. Imboni ebheke phambili yileyo ebona ukuhlukahluka kwabathengi bayo kanye namasu obuciko obusha, aqhutshwa yikhwalithi, nahlanganisayo ukuze kuthuthuke ezimakethe zomhlaba.
© UDkt Elinor Garely. Lo mbhalo we-copyright, ofaka nezithombe, awunakukhiqizwa kabusha ngaphandle kwemvume ebhaliwe evela kumbhali.
Lena ingxenye yesi-4 yochungechunge olunezingxenye ezi-4.
Funda Ingxenye 1 Lapha:
Funda Ingxenye 2 Lapha:
Funda Ingxenye 3 Lapha:
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Ushintsho lwesu kunqubomgomo yomkhiqizo olubhekise ekusungulweni okusha, ukuqhubeka kokuhambisana kwenqubomgomo yentengo ebudlelwaneni bekhwalithi yentengo, kanye neqhaza elibalulekile lezinqubomgomo zokukhangisa kumasu okusebenzisana, ukuhlanganisa ukuvakasha kwewayini ukuze kuthuthukiswe okuthuthukisiwe.
- Ubuciko bomlando kanye nokuheha okumangalisayo kwezifunda zewayini kudlala indima ebalulekile ekwakheni amasu okuvakasha ewayini asebenzayo, kugcizelela imizila yewayini ehlelwe kahle futhi ethuthukisiwe kuzo zombili izindawo zewayini zendabuko nezisafufusa.
- Ubuntu bomkhiqizo wewayini buba yinsika yesu kwezokuvakasha kwewayini, ikakhulukazi ezizindeni zesasasa nobuqotho.
