I-Africa Travel and Tourism: Amathrendi oNyaka Omusha

Okwesibili kuya kokugcina
Okwesibili kuya kokugcina
Ibhalwe ngu Linda Hohnholz

Abadlali abakuhlelo lwezokuvakasha nezokuvakasha e-Afrika babheke ngabomvu ku-2019 ngethemba eligcwele.

Abadlali be-African Travel and Tourism bacabangisisa ngezitayela, amathuba kanye nezinselelo ezizolungisa indlela ezayo.

Abadlali abakuhlelo lwezokuvakasha nezokuvakasha e-Afrika babheke ngabomvu unyaka ka-2019 ngethemba eligcwele lokukhula kwezokuvakasha zaleli zwekazi. I-Afrika iphinde yasalela emuva ngokufika kwezivakashi zamazwe ngamazwe kanye namarisidi onyaka wezi-2018 njengoba izibalo ezisemthethweni ezikhishwe UNWTO iqinisekisile yayo. Ngokwephesenti izwekazi lenze ukuthuthuka okuqhubekayo kokusebenza kwalo ngokukhula ngo-5.3. Kodwa-ke, izwekazi laba ngcono endaweni ye-MICE okungamandla amasha aqhuba umkhakha wezokuvakasha nezokuvakasha emhlabeni jikelele. Ukusuka eGhana kuya eKenya, eNingizimu Afrika kuya eZimbabwe sikulethela abadlali bezokuvakasha base-Afrika kanye nezibikezelo zabo zonyaka ka-2019.

Masigibele umfutho futhi siqhubeke siqhubekela phambili emizamweni yethu yokuqinisa ezokuVakasha ezinhlelweni zentuthuko zikazwelonke zamazwe ase-Afrika ngokubandakanyeka okubalulekile kwezinkampani ezizimele ukuze zibe usizo olukhulu ekudaleni amathuba emisebenzi, kanye nokufukula intsha nabesifazane. Ezokuvakasha kanye ne-Afrika, kokubili okuyizingqinamba zokuqina, ziyaqhubeka nokubonisa ukukhula kwazo okuzinzile nokubandakanya wonke umuntu, umkhuba engikholelwa ukuthi ungase uthuthukiswe yizici ezimbili ezishayelayo eminyakeni ezayo: (i) Ukuthuthukiswa kokuxhuma emoyeni ngokwethulwa kweSingle African. I-Air Transport Market (SAATM) ezoba nomthelela omkhulu ekuthuthukisweni okubalulekile kwezokuvakasha kwamazwe ase-Afrika kanye (ii) nokuhlangana phakathi kwezokuphepha nokukhuthazwa kwezokuvakasha, okuzolungiselela kangcono amazwe ukuthi avimbele, aphendule futhi agcine amabhizinisi awo esebenza esikhathini esizayo. lapho izimpawu zezokuvakasha ngezinye izikhathi zibekela inselele izenzo zobugwala.

Ekugcineni ngifisa ukuthi unyaka wezi-2019 uveze amandla ezokuvakasha, hhayi nje esimeni sawo somnotho kuphela, kodwa nasekuphulukisweni kwawo nasekubekezeleni kwawo njengomthombo wokuthula.

U-2018 ube unyaka omuhle kwezokuvakasha eKenya. Sibonga kakhulu kubo bonke abakhethe i-Kenya kanye nokubonga okukhulu nakakhulu kuHulumeni wethu kanye no-CS Hon Najib Balala kanye neBhodi Lezokuvakasha laseKenya ngokusebenza kanzima kule ndawo. Sizwakalisa ukubonga kubo bonke Abatshalizimali kanye nabasebenzi bezokuvakasha abasebenze ubusuku nemini futhi abasaqhubeka nokusebenza imini nobusuku ukuze kwenzeke. Siyabonga kubo bonke abathwali abasha bezindleko eziphansi abavula isibhakabhaka eKenya.

U-2019 nangaphezulu kuzoba unyaka omuhle kwezokuvakasha. Isibhakabhaka ngokusobala akuwona umkhawulo.

Siyajabula ukuthi sikhula ngo-18% unyaka nonyaka. Sinethemba lokuthi akukho lutho oluvimba iKenya ekuphokopheleni ukukhula ngamaphesenti angama-20 ngo-2019. Siyajabula futhi ngokuthi ukuthula nenjabulo esiyitholayo kube nomthelela omkhulu kulesi simo.

Ngo-2019, iGhana izokwamukela ama-Afrika angaphandle ngomcimbi wokugubha uNyaka wokubuya ''Ghana 2019''. Imakethe yaseNyakatho Melika bekuyimakethe yethu ewumgogodla ngenxa yamagugu futhi unyaka wokubuya uzosiza ekuqinisekiseni ukuvelela kweGhana njengesibani se-pan Africanism futhi kugqugquzele ukukhula kwaleyo makethe. Sizophusha ukwenza iGhana ikhaya lomndeni wama-Afrika womhlaba wonke.

“Abadlali bemboni nohulumeni kufanele babeke abantu base-Afrika emnyombweni webhizinisi nemigomo yabo. Singathanda ukubona amazwe amaningi ase-Afrika exegisa izinqubomgomo zawo zama-visa, athuthukisa imikhiqizo ebonisa "ukucabanga kohambo lwase-Afrika" kanye nemizamo yokumaketha iphindwe kabili ekukhuthazeni i-Afrika kubantu base-Afrika. Konke kumayelana nokuhamba nohwebo phakathi naphakathi kwamazwe ase-Afrika.

Ezokuvakasha seziwumkhakha obalulekile onomthelela ekuthuthukisweni komnotho wawo wonke amazwe. Imihlomulo emikhulu yezokuvakasha ukuqeda ubumpofu nokudalwa kwamathuba emisebenzi. Ezifundeni eziningi nasemazweni iwumthombo obaluleke kakhulu wemali engenayo. I-Afrika iqophe imali eyizigidigidi ezingama-US $43.6. Ngokusho kweWorld Travel and Tourism Council yase-UK (WTTC), umkhakha wezokuvakasha wamazwe ngamazwe manje usubalelwa ku-8.1% wesamba se-GDP yase-Afrika. I-Afrika idinga ukutshala imali eningi kwezobuchwepheshe/zezokuMaketha ezingaheha izivakashi zamazwe ngamazwe uma izoqhudelana kahle ezimakethe zomhlaba. Lokhu kuthutheleka kwezivakashi kusho imali eyengeziwe engena kuleli zwekazi.

U-2018 bengomunye unyaka omuhle weMagicalKenya. Sibone ukukhula okuhle okuvela ezimakethe zethu ezibalulekile zemithombo yamazwe ngamazwe, okuhlanganisa ne-Afrika. Siphinde sabona ukwanda kokuhamba phakathi kweKenya yimakethe yasekhaya, ikakhulukazi ukuya oGwini kanye namapaki ezilwane asendleleni eshayelwa isevisi yesitimela iMadaraka Express.

Ngiyaqiniseka ukuthi u-2019 uzoba omunye unyaka omuhle kuMagicalKenya. Uhulumeni waseKenya uyaqhubeka nokubeka ezokuvakasha eqhulwini ngokusebenzisa izinhlelo ezehlukene zokweseka lezi zindlela zokuheha izindiza zamazwe ngamazwe eziya Ezweni. Inkampani yethu yezindiza i-Kenya Airways izophinde idlale indima ebalulekile ekusekeleni ukwanda kwezivakashi ezifikayo ngokuvula imizila emisha, njengezindiza eziqondile ezisanda kwethulwa phakathi kweNairobi neDolobha laseNew York. Isu Lebhodi Lezokuvakasha laseKenya lokwehlukahlukana kwemikhiqizo kanye nokwandisa ukuqaliswa kokumaketha kwedijithali kuzoqhubeka nokuvula izinto ezintsha nezijabulisayo eMagicalKenya.

Ngifisela uMndeni wami wezokuvakasha unyaka Omuhle ka-2019, lapho sizobona ukukhula kwezokuvakasha ngaphakathi kwe-Afrika, unyaka ozovumela i-Afrika ukuthi yabelane ngobuhle bayo, iveze umphefumulo wayo hhayi e-Afrika kuphela kodwa emhlabeni jikelele. Ngithobekile ngokuba umAfrika ngoba ngiyazi ukuthi ama-Afrika afanekisela Ukuthobeka.

Ukuvakasha kwamagundane kuyaqhubeka nokuba yinsika ebalulekile kwezokuvakasha eRwanda. Ngonyaka wezi-2018 umkhakha ukhule ngamaphesenti ayi-16 kanti u-2019 usuvele uyathembisa njengoba kunemicimbi emikhulu eminingi eqinisekisiwe njengesibonelo: Ingqungquthela ye-Aviation Africa, i-Africa CEO Forum, iTransform Africa, i-ICASA phakathi kwezinye.

Imboni yenze kahle kakhulu yize lo bekungunyaka onzima kwezomnotho. Imboni isendleleni yokusimama ekhuthazwe yizikhuthazi ezisungulwe uhulumeni kanye nokumaketha okunamandla kwendawo okuyiwa yi-KTB. Ngenxa yalokho sibone ukwanda kwenani lezivakashi kanjalo nezinkampani zezindiza endizela eKenya okuhlanganisa nokubuya kwe-Air France ngemva kweminyaka engama-20 kanye nokwethulwa kwezindiza eziqondile yiQatar Airways eziya eMombasa.

U-2019 uthembisa ukuthi uzoba unyaka omuhle njengoba ukukhula kwemboni kukhula. Kufanele sibone i-USA igxumagxuma e-UK iba imakethe yemithombo emikhulu yaseKenya kulandela ukwethulwa kwe-Direct Kenya Airways (KQ). Sizobona futhi ukukhula kwezokuvakasha kwasekhaya kanye nezifunda lapho abathwali bezindleko eziphansi bekhulisa umkhondo wabo eMpumalanga Afrika yonkana. Ugu lwaseKenya yilona oluzohlomula kakhulu kulokhu kukhula inqobo nje uma isimo sezokuphepha sikhona. Maningi amathuba okuthi sibone izindawo zokuhlala ogwini ziba ngaphansi kwengcindezi yokuthi zilungiswe futhi zivuselelwe.

Mayelana nokukhula, ubulungu bethu bubone ukukhula ngo-20% okubonisa intshisekelo emsebenzini esiwenzayo. Njenge-KATA sibona ukukhula njengoba i-IATA yethula imithetho emisha ebusa ama-ejenti wezokuvakasha ngo-2019.

Unyaka wezi-2018 ube yimpumelelo njengoba sibonile ukwethulwa kabusha kwamabhubesi eLiwonde National Park kanye nendlulamithi eMajete Wildlife Reserve. Lokhu, kuhambisana nezinye izinhlelo zamuva nje kuye kwacebisa ukuvakasha kwezilwane zasendle eMalawi futhi muva nje kufakwe ohlwini njengenye yezindawo ezi-5 ezihamba phambili zokubona amakati amakhulu ase-Afrika. Uma sibheka ku-2019, kuyanda ukuhlukahluka komkhiqizo wezokuvakasha waseMalawi. Ukusuka emanzini ahlanzekile e-scuba diving eLake Malawi, ukuya ekugibeleleni amabhayisikili emathafeni ahlukene eNyika National Park, ukuya ekuqwaleni izintaba ezinhle kakhulu ezingama-3002m Mulanje massif kanye nokuhlangana okukhumbulekayo nabantu bendawo emicimbini eyahlukene yamasiko kanye nemikhosi yomculo. Silinde ukuvakasha kwakho 'Ezinhliziyo Ezifudumele zase-Afrika'.

HAPPY 2019 AFRICA - Kulo nyaka yenza lokho othanda ukukwenza futhi ukwenze konke okusemandleni akho. Kunzima, kodwa akwenzeki, ukwenza ibhizinisi elinenzuzo eqotho. I-Afrika ingaba yinhle kuphela uma sonke sibambisana ukuze kube nezwekazi elingcono. Impilo iyinselelo, hlangabezana nayo! Ukuphila uthando, kujabulele! Yenza u-2019 ube unyaka ozobonisa ubukhulu kuwe nebhizinisi lakho.

“Ngemva kokuncoma indawo okuya kuyo yizikhungo zezindaba ezihlonishwa umhlaba wonke kanye neziqondiso zezokuvakasha, iZimbabwe isilungele ukukhula ngendlela engakaze ibonwe ngo-2019. Impendulo kanye nokuzethemba okukhonjisiwe ngendawo okuyiwa kuyo kusinike umfutho wokuqinisa imizamo yokuhlangana kabusha nomphakathi wamazwe omhlaba. Imizamo yokumaketha indawo isiqinisiwe kakade ngonyaka ka-2019 ukuze siqinisekise ukuthi sinyusa izivakashi ezifikayo zisuka ezigidini ezingu-2.8 ezimangalisayo ngo-2018. Ngemva kokwethula ngempumelelo uhlelo lokuqala lwezwe lwezokuvakasha lwesitolo esikhulu sezitolo, i-AccoLeisure, ukuguqulwa kweDigital kanye nokuhambisana nezimo zomhlaba kuyisihluthulelo. indawo okugxilwe kuyo ngo-2019. Ukukhuthazwa kokutshalwa kwezimali kwezokuvakasha nakho kube yinto okugxilwe kuyo kakhulu onyakeni ophelayo futhi kuzokwenyuka ngonyaka ozayo”.

Amagugu amaningi ase-Afrika asele afihliwe asazotholakala ngokwamandla ezokuvakasha. Kodwa izindaba ezinhle ukuthi ama-Afrika ngokwawo aya ngokuya eqaphela lawa magugu ngokuya ngokuqwashisa lapho kufanele aye khona njengabasebenzisi bokugcina futhi nangokuphathelene namathuba okutshalwa kwezimali atholakala kulezi zindawo zezivakashi.

E-Park Inn ka-Radisson Abeokuta, besibona izivakashi eziningi zasekhaya ziza ngezimpelasonto namaholide. Okokuqala, bayamangala bese bebonga ukuthi umkhiqizo onjalo wamazinga omhlaba uphumela ngaphandle kwendawo yedolobha elikhulu.

Abasebenzisi bomkhiqizo bangabathuthukisi abangcono kakhulu bomkhiqizo; ngakho-ke ngama-Afrika ngokwawo athola futhi ayazisa imikhiqizo yezokuvakasha yasekhaya, isidingo siyakhula njengoba betshela abangane babo nabantu ababajwayele futhi izindaba zisakazwa. I-Afrika inabantu abangaphezu kwezigidigidi eziyi-1.2; I-10% yaleyo makethe eyizigidi eziyi-120 engakwazi ukubhekana nayo nje e-Afrika. Uma sengeza ithrafikhi engenayo evela ngaphandle kwe-Afrika, manje sikhuluma amandla amakhulu.

Sikholelwa ukuthi ukuya eNtshonalanga Afrika kuzobona amanani abalulekile ngonyaka ozayo ngoba iNtshonalanga Afrika isanikeza okuhlangenwe nakho okujabulisayo okungaxutshwe nalutho okungenakuphindwa kwenye indawo. Kunemisebenzi emikhulu nemikhosi ngo-2019 esivele ikhiqize isithakazelo esikhulu. Kusukela ekuvulweni kwemnyuziyamu entsha e-Dakar, kuya emkhosini wamawele odumile e-Ouidah, e-Benin kuya ekugubheni iminyaka engama-400 yokuqedwa kobugqila kanye nonyaka wokubuya eGhana. U-2019 ngokuqinisekile uzobona izinombolo zezokuvakasha zikhuphuka eNtshonalanga Afrika.

Unyaka ka-2018 kube unyaka onezinga eliphezulu kanye nokunye okuphansi embonini yezokuvakasha yase-Uganda, kanye nemboni yezokuvakasha yomhlaba wonke.

Ku-Association of Uganda Tour Operators (AUTO), inhlangano eyinhloko yabahwebi yase-Uganda emele izimfuno zezinkampani ezithenjwayo zezokuvakasha zezwe; sijabule kakhulu ngokutuswa nokuhlonishwa okuningi okutholwe yi-Uganda kulo nyaka njengendawo yokuvakasha ephezulu evela ezinhlanganweni eziningi ezihamba phambili ezifana ne-Rough Guides, i-National Geographic, i-CNN nezinye eziningi.

Siyajabula futhi ngentshisekelo ekhulayo yokutshala imali emkhakheni wezokuvakasha nguhulumeni kanye nezinkampani ezizimele; amahhotela amasha nezindawo zokulala, ingqalasizinda ethuthukisiwe, izindawo ezintsha zokuvakasha, abengeziwe abasebenzisa izivakashi, imizamo engcono yokongiwa kwemvelo, kanye nenani lezivakashi ezikhuphukayo eziya ePearl of Africa.

Egameni Lebhodi, Abaphathi kanye nobulungu bonke be-AUTO, ngikufisela unyaka omusha omuhle, futhi ngiyakwamukela ukuze uzizwele ubuhle obumangalisayo base-Uganda ngo-2019.

  1. Abahambi bazolindela isipiliyoni esiyingqayizivele nesingenazihibe. Lokhu kuzoba nomthelela omuhle ekuhambeni kwangaphakathi kwe-Afrika, okuzothonywa ukwanda kokuvuleleka kwama-visa kanye nokufinyelela emoyeni.
  1. IMICE kanye neBusiness Tourism e-Afrika izokhula ngenxa yentshisekelo ekhulayo yezinkampani zamazwe ngamazwe kanye nezinkampani zamahhotela ngamazwe ngamazwe ukuze zikhulise umkhondo wazo ezwenikazi.
  1. Ukusetshenziswa kobuchwepheshe bokuhamba kwezohambo lwase-Afrika kuzoba phezulu kunangaphambili. Lokhu kuzoqhutshwa ukusungulwa kokusetshenziswa kobuchwepheshe okuhlanganisa okungokoqobo okubonakalayo, ubuhlakani bokwenziwa nokunye okwengeziwe ngabathengi nabahlinzeki kulo lonke uchungechunge lwenani lokuhamba ezwenikazi.
  1. Ukugqugquzela ngokumelene “nokuvakasha ngokweqile” kuzodlondlobala e-Afrika njengoba abavakashi abaningi abaya e-Afrika bezophoqa abahlinzeki bempahla ukuthi balinganisele ukwakhiwa kwesipiliyoni esihle kanye nezinqubo zezokuvakasha ezingasimame.
  1. Silindele ukuthi amazwe ase-Afrika asebenzisane eduze kakhulu ukuze ahehe abantu abaningi abafikayo abavela ezindaweni ezikude futhi asabalalise izinzuzo, kunokuba aqhudelane bodwa.

Njengoba sinqamula isivunguvungu senkathi yamaholide yisikhathi esiphezulu sabavakashi abafikayo. Lesi yisikhathi esihle sokubheka ukuthi yini ezayo njengoba uNyaka Omusha usuphezu kwethu. Ngifisela bonke kwezokuvakasha kanye nezivakashi zasekhaya, zesifunda kanye nezamazwe ngamazwe unyaka wezi-2019 ophumelelayo. Unyaka ka-2019 mawube unyaka ongcono kakhulu kuno-2018. Ngilindele ukuchuma Kwezokuvakasha zaseNamibia kanye ne-Afrika yonkana. Kukhona indawo eyingqayizivele kanye ne-niche ngayinye yamazwe ase-Afrika eshiya ingxenye yenhliziyo yomhambi lapho evakashela khona futhi nini. Qhubeka nokuhambela i-Afrika ukuze uhlole abantu abanobungane nomoya omuhle.

“U-2019 unyaka obalulekile kwezokundiza e-Afrika. Lezo zifundazwe ezizibophezele kwiSingle African Air Transport Market (SAATM) kumele ziqhubekele phambili ngaphambi kokuthi kuphele wonke amandla. Izinqubomgomo zesibhakabhaka esivulekile zilethe ukuchuma kwezomnotho kwezinye izifunda zomhlaba futhi manje yisikhathi se-Afrika.”

Ngo-2018, amazwe ahlukene ase-Afrika athatha igxathu elingaphezulu ngokubamba imibukiso yezokuvakasha ehlelwe kahle ehlukahlukene. Lokhu kuzoletha umphumela ofiselekayo ngo-2019 njengoba kwanda ukuqwashisa ngalokho i-Afrika okufanele ikunikeze. Ngokuhambisana nokuthula osekubonakala manje emazweni amaningi ase-Afrika kanye nokutholakala kalula kwama-visa kanye nokuvulwa kweminyango kwamanye amazwe akhethiwe, kulindeleke ukuthi abantu base-Afrika abavakashela kwezinye izindawo zase-Afrika bathuthuke kakhulu ngo-2019. Sekubukeka kukuhle kakade. . Okumele sikwenze njengabagqugquzeli bezokuVakasha wukuzibeka ethubeni lokuhlomula ngenqubekelaphambili esiyenzayo.

Unyaka wezi-2018 ube unyaka omuhle nakuba izinga elijwayelekile lehle kancane. Ukuhlala bekukuhle futhi sibone kuqhamuka amabhizinisi amaningi eqembu uma kuqhathaniswa nonyaka odlule. Ngo-2019 silindele ukuthi inkambiso iqhubeke kodwa futhi nokukhula kwebhizinisi le-MICE ngokuvamile lizokhula.

Izinto eziza kuqala kithi ngo-2019 zifaka (kodwa kungagcini nje) lokhu okulandelayo : -Ukukhuthazwa okujulile kwemikhiqizo yezokuvakasha endaweni yase-Kivu Belt - Sisebenzisana nababambiqhaza bemboni, sihlela ukuthuthukisa imikhiqizo ekhona kanye nokuthuthukisa imikhiqizo eminingi endaweni yebhande le-Kivu okulindeleke ukuthi kube neqhaza. ekwandiseni ubude besikhathi sokuhlala kwezivakashi zasendaweni, ezihlala kanye nezamazwe ngamazwe eRwanda -Hlanganisa, ngokubambisana nabadlali bemboni yezokuvakasha baseRwanda kanye nesifunda kanye namaBhodi ezokuVakasha ahlukene ukuze kuvuselelwe inkundla yezokuvakasha yaseMpumalanga Afrika ukuze kukhuthazwe ukuvakasha okuhlanganyelwe ngokugxila kakhulu ezindabeni zangaphakathi. isifunda. -Izinhlelo zokwakhiwa kwamakhono abasebenzi kwezokuvakasha, ukuqondisa izivakashi, ukuvakasha kanye nemisebenzi yokuvakasha -Ukuthuthukisa ikhwalithi yemfundo ezikoleni ezizimele ze-H&T ngokwenza ngcono nokuvumelanisa izinhlelo zokufunda

Kwangathi ezokuvakasha zingathuthuka ngo-2019 ngokungenzeleli futhi zibandakanye; ukunikeza umsebenzi ohloniphekile, ukuqeda ubugqila ku-supply chain; nikeza imiphakathi esibambile amathuba angempela, qeda ukuvakasha kocansi kwezingane, nciphisa ukunethezeka okumoshayo, beka igugu lenhlalakahle yendawo oya kuyo, khipha ipulasitiki, ibe yiqiniso & nezimiso zokuziphatha.

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LOKHO ONGAKUTHATHE KULESI SIHLOKO:

  • (i) The improvement of air connectivity with the launch of the Single African Air Transport Market (SAATM) which will have a ricochet effect on the key development of intra-African tourism and (ii) the nexus between security and tourism promotion, which will better prepare countries to prevent, respond and maintain their businesses afloat in an era where tourism symbols are sometimes challenged by cowardly acts.
  • Let’s ride on the momentum and keep moving forward in our efforts to mainstream Tourism in the national development agendas of African countries with the indispensable involvement of the private sector so it can be a major leverage for job-creation, and youth and women’s empowerment.
  • The North American market has been our core market because of the heritage and the year of return would help reaffirm Ghana's prominence as the beacon of pan Africanism and spur the growth of that market.

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Linda Hohnholz

Umhleli omkhulu we eTurboNews ezinze eTN HQ.

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