Ngonyaka odlule, uPuttipong Prasartthong-Osoth wathatha izintambo kuyise isiphetho seBangkok Airways. Izinguquko zamasu zethulwe ngokushesha yi-CEO entsha kanye nomongameli, obheke ibhizinisi ngendlela ephansi kakhulu kunoyise owayephayona. “Sibhekane nobunzima ngonyaka odlule, okuphoqe ukuthi siphinde sihlole imodeli yethu. Inkinga isishintshile isimo sokuhamba ngokuncintisana okubeka imali yokugibela ngaphansi kwengcindezi. Isinyathelo sethu sokuqala manje wukuhlanganisa isikhundla sethu ngaphambi kokuthi sicabange futhi ngokwandisa,” echaza engxoxweni ekhethekile no. eTurboNews.
Ifilosofi yenkampani yendiza edidiyelwe ngokugcwele izogcinwa kodwa i-Prasartthong-Osoth iyavuma ukuthi ukwakheka kwentengo kufanele kujwayelwe endaweni enokuncintisana kakhulu. “Kumele sikhombise ukuthi umqondo wethu wendiza ye-boutique awusho amanani okugibela aphezulu kodwa isevisi epholile kanye nabasebenzi abanakekelayo. Sikholelwa ukuthi umkhiqizo wethu uyinani elihle lemali, futhi asifuni ukukushintsha lokhu,” kusho yena.
Ngonyaka odlule kwaphawulwa ngokuncishiswa okuningi kunethiwekhi yamazwe ngamazwe. I-Bangkok Airways yamisa izindiza eziya eHo Chi Minh City, Fukuoka, naseHiroshima. Ikusasa nalo aliqinisekile ngomzila ohamba phambili we-Bangkok Airways iBangkok-Siem Reap. Eminye yemizila enenzuzo enkulu yenkampani yenethiwekhi, ingase isongelwe ukungezwani kwezombusazwe okuqhubekayo phakathi kweThailand neCambodia phakathi nezinyanga eziyisithupha ezedlule.
“Siyaqiniseka ukuthi sizoqhubeka nokusebenza lo mzila, njengoba sibambe iqhaza ekuqhakambiseni i-Siem Reap futhi njengoba izimoto ziqhubeka nokuzinza. Masishiye ikusasa laseThailand-Cambodia kosopolitiki. Sifuna ukuqhubeka nokusiza iCambodia endleleni yayo eya empumelelweni,” kusho uPrasartthong-Osoth. Ngaleso sikhathi, inkampani yezindiza yethula ngoFebhuwari umzila omusha wasekhaya phakathi kweBangkok neLampang udlula eSukhothai, kulandela ukuqothuka kwePB Air. Indiza iphinde ibuyisele amaza e-Bangkok-Chiang Mai nase-Bangkok-Rangoon.
Kodwa konke ukusikeka kungase kube okwesikhashana. “Sibheka yonke imizila esiyinqamulile ngonyaka odlule futhi singayibuyisela eminye yayo kuye [ngo] mncintiswano kodwa hhayi ngaphambi konyaka. Inhloso yethu kusewukusebenzisa amadolobha ayigugu afinyelela kwamathathu ezweni ngalinye, akha iSifunda Esingaphansi SaseMekong.”
Inkampani yezindiza isazoletha indiza yayo edonsa isikhathi eside i-Airbus A350 ngo-2015 futhi izobheka imizila engase ihanjiswe yile ndiza. Kodwa-ke, i-Prasartthong-Osoth ayinaso isiqiniseko sokuthi izondiza iye e-Europe nge-A350 yesikhathi esizayo. Eminyakeni embalwa edlule, izinhlelo zokuqala ezivela kubaba wakhe zikhulume ngezindiza eziya eLondon futhi mhlawumbe neJalimane. “Konke kuzoncika [ekushintsheni] kwesidingo, futhi kunzima ukubikezela ukuthi kuzokwenzekani eminyakeni emihlanu ezayo. Kodwa futhi singasebenzisa i-A350 ukuya enyakatho-mpumalanga ye-Asia, e-India nase-Australia ”, engeza.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The philosophy of a fully-integrated concept airline will be retained but Prasartthong-Osoth acknowledges that the price structure has to be adapted to a very competitive environment.
- “We are confident that we will continue to operate the route, as we played a pioneer role to promote Siem Reap and as traffic continues to remain steady.
- The airline will still take delivery of its long-haul aircraft Airbus A350 by 2015 and will look at the possible routes to be served by the aircraft.
