Abantu base-Australia ngokuvamile abakwenyanya ukuphehla izimpaphe ezimbalwa kodwa kubonakala sengathi iTourism Australia igcine inqume ukuthi sekuyisikhathi sokudweba umugqa ngaphansi kokuthi “ukuphi isihogo esigcwele igazi?” isigameko.
Ibhodi lezokuvakasha, elichitha ngaphezu kuka-£30m ngonyaka lizama ukuheha izivakashi i-Down Under, linikeze i-DDB Worldwide i-akhawunti yesikhangiso. Obambe isikhundla, i-M&C Saatchi, ukhishwe ohlelweni ngoMeyi.
I-DDB Worldwide isivele ithembise ukuthi umkhankaso omusha ngeke usebenzise noma yiluphi ulimi olubi. UChris Brown, umqondisi weqembu le-DDB Sydney, utshele iphephandaba i-Australian: "Asinazo izinhlelo zokusebenzisa inhlamba." Undunankulu wase-Australia, uKevin Rudd, phambilini wabiza lo mkhankaso onedumela elibi ngokuthi “inhlekelele yegolide ephelele” ehlulekile ukuletha izinzuzo ezibalulekile embonini yezokuvakasha.
Umkhankaso oyimpikiswano wawucatshangwa ukuthi ululazekile e-Australia, kodwa wacasula imizwa yaseBrithani yokusebenzisa igama elithi “bloody”, nenqwaba yezikhalazo kubaqaphi bezokukhangisa. I-Advertising Standards Authority yakhawula isikhangiso se-TV ngemva kwe-watershed ka-9pm futhi yayala ukuba kukhishwe amabhodi ezikhangiso aseceleni komgwaqo, kodwa yavumela umkhankaso ukuthi uqhubeke uphrintiwe. Ungqongqoshe wezokuvakasha wase-Australia wangaleso sikhathi u-Fran Bailey wabiza lesi “simo, esihlekisayo ngendlela emangalisayo” kanye nezinga elikhulu eliphindwe kabili njengoba amabhodi e-FCUK ayevunyelwe e-UK.
Lesi sikhangiso, esivuse inkohliso yaso, sasakazwa emhlabeni wonke ngezindlela ezihlukahlukene. Ayizange ihlolwe eNew Zealand nase-United States kodwa ngesiqubulo esilula esithi “pho ukuphi?” eSingapore.
Akubona abakwaBrits kuphela abacasuka. Abantu baseCanada nabo bacasukile, nakuba ukuphikisa kwabo bekuyigama elithi “isihogo” kunokuthi “elinegazi” kanye nokudutshulwa kwengilazi kabhiya engenalutho, okwephula imithetho yokukhangisa ngoba ikhombisa abantu bejabulela utshwala (izibuko ezigcwele zingase, ngokusobala, bahambe kahle).
Umkhankaso omusha we-DDB uzohlanganisa izihlabani zase-Australia uRussell Crowe noNicole Kidman, ababonakala efilimini i-Australia. Futhi konke kuzoba ngokunambitheka okuhle kakhulu, kunjalo.
umlondolozi.co.uk
