Naphezu kwezinkinga zezomnotho eziqhubekayo, i-ITB Asia ikuqinisekisile ukuma kwayo njengombukiso omkhulu wokuhweba kwezohwebo. Izinkampani ezingaba ngu-680 ezivela emazweni angu-60 bezibukisa kulolu hlelo lwesibili. Ngonyaka odlule, abaphathi be-ITB Asia babezethemba ukuthi bazofinyelela kubabonisi abangama-720. Okuhlosiwe akufinyelelwanga kodwa ukuwohloka komnotho emhlabeni wonke kwenze lokhu obekuhlosiwe kungagcineki. “Kulo nyaka, ngiyajabula ukusho ukuthi i-ITB Asia igcine usayizi wayo kabanzi,” kumemezela uRaimund Hosch, oyi-CEO ye-Messe Berlin, umhleli wombukiso.
Nakuba amanye amazwe anqume ukungabikho kulo nyaka -njengamazwe aseMexico noma aseScandinavia- I-ITB Asia ibone ukugeleza kwezindawo ezintsha ezikhona okokuqala ngqa njenge-Japan (nge-JNTO) noma i-Sharjah. Amanye amazwe abe nobukhona obukhulu kakhulu njenge-Indonesia, Thailand noma India.
Ubunzima be-ITB Asia ukuthola indawo yayo efanele ngesikhathi lapho imibukiso yokuvakasha iphumelela imibukiso yokuhamba. Iminyaniswe phakathi kwe-PATA Travel Mart -okungenzeka ukuthi iyimbangi ye-ITB ebaluleke kakhulu-, i-IT&CMA, imibukiso emibili yezokuvakasha e-Indonesia kanye ne-WTM eLondon, i-ITB Asia idlala ngenxa yalokho eqinisweni lokuthi kufanele kube yindawo yokuvakasha yangempela lapho izinkampani ze-SME ne-Asia zizobheka khona. emikhiqizweni futhi ekugcineni inkontileka. Ezikhathini zezomnotho ezinzima, i-ITB Asia isivala ngokuphelele isidingo sokuthi lezo zinkampani ezinesabelomali esilinganiselwe zivakashele i-ITB eBerlin ngoMashi. Ukuvela eSingapore nakho kuyabiza kakhulu ezintengweni zamathikithi ehhotela nawendiza kubathengi base-Asia.
"Kimina, lo mbukiso ulethe imiphumela eminingi emihle ngolwazi olubanzi lwemikhiqizo namanani," kusho u-Suraj Khan, osebenzela i-Eco ventures, inkampani yezokuvakasha ezinze e-India ebheka umphakathi kanye ne-eco-tourism. “Ngonyaka odlule, sibe nemibuzo eminingi evela e-Indonesia. Kulo nyaka sibone abantu abaningi baseShayina nabaseSingapore befuna ukuhlela izwe lethu,” kulandisa uMahroon, uMsizi weMenenja Jikelele weBhodi Lezokuvakasha lase-Oman.
I-ITB Singapore ingabe isisebenza njengependant efanelekile ku-ITB Berlin e-Asia. Lo mbukiso ubonakala uphenduka inkundla enkulu yokuhlangana ikakhulukazi nabathengi baseNdiya nabaseNingizimu Asia. Ngokwemininingwane, u-56% wabo bonke abathengi bebeqhamuka e-Asia kodwa i-India ibe nenani elikhulu lezinkampani zezokuvakasha ezinezinkampani ezingama-59. Okudumaza kakhulu ukungabikho kwe-china. Ngaphandle kokuthi i-Shanghai izikhangisa ngokubambisana okusha no-Pusan kanye no-Osaka okubizwa ngokuthi “I-Golden Triangle”, babengebona ababuki abavela e-Mainland, noma eMacau noma e-Hong Kong. Futhi abathengi abahlanu kuphela abavela e-Mainland China abaqoshwa ngokusemthethweni.
Amanye amahemuhemu avela kubathengi nabathengisi achaza inani eliphansi lokuhambela kweChina ngokuduba okungaqondile okwenziwe yiChina, njengoba iBeijing ibiqhudelana neSingapore ukusingatha uhlelo. Kodwa-ke, ngokusho kukaDkt Martin Buck, oyi-CEO ye-Messe Berlin e-Singapore, i-ITB Asia ibeke phakathi neminyaka yayo emibili yokuqala igcizelela kakhulu iNingizimu-mpumalanga ye-Asia naseNingizimu Asia. “Siqale kahle ngazo zombili izifunda. Thina
manje sineChina neNyakatho-mpumalanga ye-Asia ngokuqinile emehlweni ethu. Singalindela ukubona ukuphakama okuhloniphekile kwenani labazobukisa abavela eChina ngonyaka ozayo,” kuchaza yena. Ku-Murray Bayley, umhleli omkhulu wephephandaba i-Travel Business Analyst kanye nochwepheshe bezimakethe zase-Asia, “uma kukhona ngempela ukuduba okuvela e-China, nginesiqiniseko sokuthi abantu baseShayina bazogcina beyijoyine i-ITB njengoba benza kahle. I-ITB Asia isiba yindawo efanele yokuhlangana nabadlali besifunda.”
