Ngemva kweminyaka emithathu yokuhlela nokucwaninga ngokucophelela, i-Messe Berlin namuhla yethule i-ITB Asia yokuqala e-Suntec Singapore, "ngokunethezeka idlula umgomo wethu wokuqala we-500-exhibitor," kusho i-CEO ye-Messe Berlin uMnu Raimund Hosch. Isibalo sokugcina bekuyizinkampani nezinhlangano ezibukisayo ezingama-651 ezivela emazweni nasezifundeni ezingama-58 emhlabeni wonke - okude kakhulu kubabukisi abayi-12 ababambe iqhaza ku-ITB Berlin yokuqala eminyakeni engama-42 edlule - indawo yababukisi be-ITB Asia idayiswa ngezinyanga eziyisishiyagalolunye nje kuphela. Inani labathengi limenyezelwe ku-812 abathengi abakhethwe ngokucophelela, abasingathiwe. Ngaphezu kwalokho, kunezivakashi ezingaphezu kwe-1,000 zokuhweba.
I-ITB Berlin, ebanjwa minyaka yonke ngoMashi, iwumbukiso wezokuvakasha ohamba phambili emhlabeni wonke, oheha abantu abangaba ngu-11,000 ngo-2008 abavela emazweni nasezifundeni ezingu-186. Ababonisi e-ITB Berlin kulo nyaka basebenzise indawo eyisitezi esingamamitha-skwele ayi-160,000. I-ITB Berlin igxile kakhulu ezimakethe zaseYurophu naseNyakatho Melika. Inhloso ka-Messe Berlin, ekusunguleni i-ITB Asia, bekuwukuthatha ubuchwepheshe bayo bombukiso wezohwebo, abathintwayo, namakhono ezobuchwepheshe futhi ahlukanise uhlobo lwayo oludumile lube yindawo entsha ngokuphelele.
Kungani e-Asia? “Ngenxa yokuthi inomlando wokunikeza amanani ahlaba umxhwele okukhula komnotho,” kusho uMnu. Hosch, “futhi inikeza inani elikhulu labantu, intsha eningi. nokuhlukahluka kwamasiko okumangalisayo.” Ingabe izosebenza? “Esikwaziyo njengamanje wukuthi abathengi nabakhangisi baphume ngobuningi babo ukuzothamela i-ITB Asia. Asizange sibe nokukhansela cishe okudalwe yinkinga entsha yezomnotho. Lokhu kusitshela ukuthi ezikhathini ezinhle noma ezimbi, imboni yezokuvakasha nezokuvakasha izimisele futhi iqinile. Eqinisweni, uMesse Berlin ukholelwa ukuthi inkinga yezomnotho emhlabeni wonke yengeze umfutho nokubaluleka kwe-ITB Asia yokuqala. Sikholelwa ukuthi izithunywa ze-ITB Asia zilibone kahle leli sonto njengethuba lazo lokuhlangana kuzo zonke izingxenye zemboni ukuze kuxoxwe ngezinqubomgomo ezisebenzayo nezinhlelo zokululama okuzayo.”
Bobabili i-Messe Berlin kanye ne-Singapore Tourism Board (STB), umlingani wayo wamasu ebhizinisini elisha - "ngaphandle kwakhe ebesingeke sibe nethemba lokuzuza ukwesekwa okumangalisa kangaka kulo lonke elase-Asia" - bakholelwa ukuthi ukuhlelwa kwe-ITB Asia kubonakale ngesikhathi. Njengombukiso wokuqala wokuhweba ngezokuvakasha wamazwe ngamazwe e-Asia ozobanjwa ngemva kwezenzakalo ezinesiyaluyalu zezinyanga ezimbalwa ezedlule, i-ITB Asia ibonwa njengesilinganiso sokuqiniseka kwebhizinisi ngekusasa lesidingo sezokuvakasha nezokuvakasha. Ubambiswano lwamasu phakathi kwe-Messe Berlin ne-STB luhlanganisa ubuncane beminyaka emithathu, kodwa i-Messe Berlin ilindele ngokugcwele ukuthi iqhubeke esikhathini eside, iheha ukukhula okuqinile kwababukisi nabathengi / izivakashi zokuhweba unyaka nonyaka.
Ukuthi i-ITB Asia nayo izovulelwa umphakathi noma cha kusazonqunywa. “Lokhu kuzoncika ekutheni ababukisi bethu bafuna ini,” kusho uMnu Hosch.
I-Singapore Ibikezela Ukuthuthuka Kwezokuvakasha ngo-2010
Kulandela iminyaka emithathu yokukhula okuqinile okungaguquki kwabafikayo minyaka yonke, okwafinyelela umvuthwandaba ezigidini eziyi-10.3 ngo-2007 kanye nesilinganiso esingaba ngu-7% phakathi kuka-2004 no-2007 - ngamarisidi ezokuvakasha amazwe ngamazwe afinyelela ku-12% omangalisa nakakhulu ngonyaka esikhathini - Singapore, njengezinye izindawo zase-Asia. , kube nokwehla kwenyuka ngo-2008. Ukukhula kwaqala ukuntengantenga kusukela ngo-April, kwehla izibalo ezingezinhle ezinyangeni zikaJulayi kuya ku-Agasti, futhi okubangele ukumiswa kwenani eliphelele labafikayo ezinyangeni eziyisishiyagalolunye zokuqala zalo nyaka. “Sisazofinyelela isibalo esingaphezu kwezigidi ezingu-10,” kusho uMnu. Lim Neo Chian, isekela likasihlalo kanye nesikhulu esiphezulu seSingapore Tourism Board (STB). Nakuba evuma ukuthi isimo samanje siyadumaza, uthe i-STB inethemba lokuthi izolulama ngo-2010. "Ikhalenda laminyaka yonke laseSingapore eminyakeni embalwa ezayo lizobe ligcwele imicimbi ethokozisayo ezonika umfutho omusha wokukhula," kusho uMnu. Ken Lowe, umsizi wesikhulu esiphezulu se-STB (Brand and Communications) esithangamini sabezindaba esasingo-Okthoba 22 I-ITB Asia.
Phakathi kwemikhiqizo eminingi emisha nezinto ezihehayo okuhlelelwe ukuthi zibe kulayini ngo-2010 i-Marina Bay Sands Resort and Resorts World e-Sentosa, ezohlanganisa ne-Universal Studios. Umthamo wokuhamba ngomkhumbi uphindwe kabili eminyakeni emibili ezayo, njengoba isibalo sabagibeli abahamba ngomkhumbi sibikezela ukuthi sizofinyelela ezigidini eziyi-1.6 ngo-2015 futhi, phakathi kwemicimbi emisha ehleliwe, kuzoba yindawo yokuqala yokuma kwe-Volvo Ocean Yacht Race yokuqala eseNingizimu-mpumalanga ye-Asia. I-Singapore izophinde isingathe iMidlalo Yama-Olympic Yentsha yokuqala ngo-2010 futhi i-SingTel Formula One Grand Prix manje isiwumcimbi waminyaka yonke. Ngokufanayo, i-ITB Asia - ehlelwe ngu-Messe Berlin ngokubambisana ne-STB - kulindeleke ukuthi ikhule kusukela emandleni kuya emandleni eminyakeni ezayo.
"Ukuhlelwa kwe-ITB Asia lapha kufika ngesikhathi lapho ezokuvakasha emhlabeni wonke nezimakethe zomnotho zibhekene nekusasa elingaqinisekile," kusho uMnu. Lim. “Kodwa-ke, njengendawo yemakethe, i-ITB Asia izovumela abadlali base-Asia nabasemhlabeni wonke ukuthi bahlole amathuba amasha ebhizinisi, bakhe ubudlelwano, futhi baxhumane nokunye. Ngokuvumelana nemizamo yayo yokukhangisa izindawo eziningi ezikhangayo zase-Singapore kubo bobabili abavakashi bezokungcebeleka nezamabhizinisi, i-STB yathatha ithuba lokuba khona kwayo ngokuqinile e-ITB Asia ukwembula i-'Singapore Kaleidoscope,' umqondo omusha wokuklama ozobonisa ukuba khona kwayo emibukisweni ehlukahlukene yezohwebo yamazwe ngamazwe izinyanga ezizayo. I-Singapore Kaleidoscope ihloselwe ukukhombisa ubuntu obunomdlandla base-Singapore kanye nezinto eziningi ezikhangayo njengedolobha elinezici eziningi elihlala lishintsha futhi lihlaba umxhwele ngayo yonke indlela,” kusho uMnu Lowe.
Ubuqotho Bendawo Bawina Usuku e-India
E-India, ukufinyelela kwesifunda kanye nokwethembeka kwemikhiqizo yendawo kuvame ukunqoba imikhiqizo namasu kazwelonke. Lowo bekuwumbono wabahleli bephaneli kuseshini Yewebhu Yezokuvakasha ebizwa ngokuthi “Imibono Yemakethe: India” eyenzeka ngo-Okthoba 22 e-ITB Asia. Umkhuba onjalo awumangazi, kusho ochwepheshe kwezokuvakasha, uma kubhekwa indawo yemakethe yaseNdiya inezilimi ezisemthethweni ezingama-25 kanye nabantu abangaphezu kwesigidigidi.
“Kubalulekile ukwamukela indlela yezilimi eziningi uma kubhekwa isimo sezomnotho saseNdiya, amasiko kanye nezibalo zabantu, ukuqonda izici ezibalulekile zohambo lwaseNdiya nokuhamba nge-inthanethi, amandla okwenza le makethe ihluke kangaka, kanye namasu abalulekile adingekayo ukuze uphumelele,” kusho uMnu. Dhruv Shiringi, oyi-CEO ye-Yatra.com ezinze e-India. "Kungalesi sizathu ukuthi izingosi zamazwe ngamazwe njenge-Expedia ne-Travelocity zingaphumelelanga ekungeneni emakethe yezokuvakasha yase-India," kuchaza uShiringi. Ingosi yezokuvakasha ku-inthanethi i-Yatra.Com, yenza inzuzo yanyanga zonke yezigidi ezingu-US$17.5, ingxenye enkulu yayo ivela ezindizeni zasekhaya.
UMnu Phanindra Sama, ongumsunguli kanye ne-CEO ye-Redbus, i-India enkulu yokuhlanganisa amathikithi amabhasi, ukubeke kwacaca ukuthi kubalulekile ukuhlonza imakethe okuhlosiwe futhi kugxilwe ekusizeni lo mkhakha. U-10% ophezulu wabantu abaholayo ubhekele u-30% wenzuzo yemakethe, esho. Amalungu ephaneli avumile ukuthi ukwehla kwezimali ezimakethe zomhlaba kube nomthelela omncane emakethe yezokuvakasha yase-India esekelwe kakhulu ekuhambeni kwasekhaya. Eqinisweni, ukuhamba kuyisigaba esikhulu kunazo zonke se-e-commerce eNdiya. Kukhona okungenani izingosi eziyishumi nambili emakethe yezokuvakasha ye-inthanethi yase-India, ekhonjwe cishe ezigidini ezi-2 zamaRandi futhi okulindeleke ukuthi ikhule ifike ku-US$6 bhiliyoni ngo-2010, ngokusho kwePhoCusWright, Inc. AmaNdiya ahlaselwe yi-Wanderlust avakashela lezi zindawo ukuzingela amathikithi endiza athengeka kakhulu, amagumbi amahhotela, namaphakheji okuvakasha, kusho umongameli weseshini, uMnu. Ram Badrinathan, umqondisi omkhulu, ucwaningo lwe-PhoCusWright, Inc.
Izikhulumi kuleseshini zivumile ukuthi imakethe yezokuvakasha yase-India yase-India isisezingeni eliphakathi futhi inethuba elikhulu lokwanda okubalulekile. "I-India ifinyelele leli zinga lokukhula nengqalasizinda yebanga lesithathu, ngakho-ke kuningi okungafezwa," kusho uMnu Keyur Joshi, umsunguli we-Makemytrip.com. "Ukutshalwa kwezimali kutheleka embonini yezokuvakasha eNdiya kulo lonke uchungechunge lwenani, okubandakanya ingqalasizinda yezindiza (izikhumulo zezindiza), imigwaqo, izitimela, izindiza, izihambi kanye nokudayisa kwezohambo."
I-Makemytrip.com ingelinye labaqhubi abakhulu bezokuvakasha ezweni elinezindawo ezingama-22 eNdiya. Ngokusho kwe-PhoCusWright, ingqikithi yabasebenzisi be-inthanethi e-India ilinganiselwa ezigidini ezingu-49.4, kanti umsebenzisi oyedwa kwabahlanu ovela ezindaweni zasemakhaya. Kulawa, ama-82% amaNdiya aku-inthanethi aqhamuka ezindaweni zasemadolobheni kuyilapho u-18% avela ezindaweni zasemakhaya. Kulawa mazinga, ukungena kwe-inthanethi kumi ku-4.5% yenani labantu baseNdiya.
Enhlekeleleni, Gxila Ezidingweni Zekhasimende
Ngezikhathi zezinxushunxushu, amabhrendi ayisidingo, kodwa izinkampani akufanele ziwasebenzise ngokweqile. Abahleli kumcimbi we-Web in Travel, "Imibono Emisha Nokukhishwa Kokwakhiwa Komkhiqizo & Nokumaketha" e-ITB Asia ngo-Okthoba 22 bathi kufanele kugxilwe ezidingweni zamakhasimende ngesikhathi sokwehla. “I-Crisis ihlale ivula amathuba amasha okushintsha indlela esenza ngayo ibhizinisi. Esimeni esibucayi, inkampani kufanele igxile kakhulu ezidingweni zamakhasimende,” kusho uMnu. Gerry Oh, iphini likamongameli wesifunda, iSoutheast Asia kanye ne-Australia yeJet Airways (India). Abahleli bathe amanani, ukwethembeka, nezinto eziza kuqala kumakhasimende ziyashintsha esimweni esibucayi. “Le nkinga iholela ekutheni kube nokushoda kwesabelomali kubathengi. Ikhiqiza izingxenye ezintsha zezimakethe ezinezindinganiso eziyinhloko eziwumyalezo wanamuhla,” kusho uMnu. Roland Jegge, isekela likamongameli, i-Asia Pacific of Worldhotels. Ezikhathini zokungaqiniseki kwezimali, ukukhangisa okuthuthukisayo nemisebenzi ye-PR yakha ukwethembeka komkhiqizo futhi ivuselela ukuzethemba kwabathengi. “Ukuba khona ezikhangisweni kukhombisa ukuthi inkampani isenza kahle,” kusho uNksz Kathleen Tan, iphini likamengameli weMarketing for AirAsia.
Ama-panelists athi ama-brand e-Asia ngokuvamile athuthuke emthunzini waseNtshonalanga, okukhona isikhathi eside ezimakethe zomhlaba. Ochwepheshe bezokuvakasha kuleseshini bathe izinkampani zase-Asia isikhathi eside azinaki kangako ukumaketha. Ngaphezu kwalokho, izinkampani zase-Asia zivame ukubhekana nobunzima bokubhekana nokuhluka kwendawo ezimakethe. Izikhulumi ziphinde zathi omunye umsebenzi onzima wemikhiqizo yendawo, ngokwengxenye, uvela ekuthandeni kwe-pan-Asia yemikhiqizo yaseNtshonalanga, ebonwa njengophawu lokuceba kwezomnotho. UNksz Tan uthe i-AirAsia - mhlawumbe isibonelo sakamuva kakhulu somkhiqizo ophumelelayo we-pan-Asian - kwadingeka ifunde okuningi ngokuhlukana phakathi kwesifunda. UNksz. Tan uthe, “Kudingeke ukuthi siguqule iwebhusayithi yethu ihambisane nezilimi ezahlukene endaweni ngemiyalezo ethile. E-China, kudingeke sethule ukuhunyushwa okukhethekile kwe-AirAsia ngesi-Mandarin ngewebhusayithi ethile ngesi-Chinese Mandarin uma sesizwile kozakwethu base-China ukuthi babengasiqondi isi-Mandarin sase-Malaysia.”
Noma kunjalo, zonke izikhulumi zathi i-Asia ikwazile eminyakeni edlule ukwakha izinhlobo eziqinile zezokuvakasha. “Amahhotela, izindawo zokungcebeleka nezindawo okuyiwa kuzo zonke izindawo zithathwa njengemikhiqizo yezokuvakasha esezingeni eliphezulu, engenaso ukucindezeleka. Ngalo mqondo, i-Asia ibilokhu yenza kangcono kunamazwe amaningi aseNtshonalanga,” kusho uMnu. Gordon Locke, iphini likamongameli, i-Airline Marketing and Strategy kwaSaber Airline Solutions. Izikhulumi zathi izinkampani zase-Asia zidinga ukwaba izinsiza ezengeziwe ekukhangiseni ngedijithali, namuhla okuyithuluzi elibalulekile lokwakha ubukhona bomhlaba wonke.
I-China: Imakethe Yokuhamba Ku-inthanethi Ethembisayo Kodwa Enzima
Nakuba i-China isaqhubeka nokuba yimakethe ethembisa ukunwetshwa emhlabeni wonke, ukungena emakethe kusewumsebenzi onzima ezinkampanini ze-e-service. Leso kwakuyisexwayiso esivezwe kuWebhu ku-Travel "Imibono Yokuthengisa: I-China", eyenzeka ngesikhathi se-ITB Asia ngo-Okthoba 22. E-China, i-e-technology ngokuvamile ihlala isencane. “Amaphesenti angaba ngu-80 akho konke ukubhuka akukaxhumekile ku-inthanethi kubahambi bebhizinisi njengoba ngokuvamile behamba ngomakhalekhukhwini kuphela,” kusho uMnu. Alfred Chang, umqondisi weBusiness Development for Ctrip, enye yezinkampani ezinkulu ze-inthanethi zaseChina. Ukuhamba ngebhizinisi kubonakala ngezinqumo zomzuzu wokugcina. Lokhu kusho amathuba amahle ezinkampani zokubhuka ku-inthanethi. Inselelo enkulu, nokho, ukubusa kwenkampani yendawo yaseShayina eku-inthanethi i-Travelsky.com. Uhlelo lokubhuka lukhona emadolobheni angama-229 aseShayina, angu-79 amazwe ngamazwe, futhi luxhuma amayunithi amabhizinisi angu-5,200 ngamatheminali angu-20,000 aseShayina.
Izikhulumi zithe esinye isithiyo esikhulu imakethe yamahhotela ehlukene kakhulu. NgokukaMnu. Chang, amaphesenti ayishumi kuphela awo wonke amahhotela e-China ayingxenye yochungechunge lwamahhotela ngamazwe ngamazwe. Angaphansi kuka-10% wawo wonke amathikithi ezinkampane zezindiza zase-China abhukhwe ku-inthanethi, njengoba amawebhusayithi anganikezi ngezinga elifanayo lobuchwephesha njengozakwabo kuwo wonke umhlaba. Abahambi beqembu bahlala benenani eliphansi njengoba bethobela isiqubulo esithi “Amazwe ayi-5 ngezinsuku eziyi-10.” “Labo bahambi abanandaba nolwazi lwabo. Bafuna nje ukuba 'lapho,'” kusho uMnu. Chang, obone ukuthi bahamba ngesabelomali esiqinile. Abahambi baseShayina abazimele bachitha isikhathi esiningi ku-inthanethi befuna ulwazi, kodwa bavinjelwa izabelomali eziqinile zokuhamba. Abavakashi kuphela abanamandla okusebenzisa imali ngokubona futhi bamele okuhlosiwe okuthakazelisayo kwezinkampani ezibhukha nge-elekthronikhi, kusho uMnu. Chang.
Esinye isithiyo izinkampani ze-e okumelwe zibhekane naso, ithonya likahulumeni waseShayina ekuhambeni, kusho uMnu. Fritz Demopoulos, oyi-CEO ye-Gunar.com, umhlinzeki omkhulu wezokuvakasha ku-inthanethi. "Uhulumeni angakwazi ukudikibalisa kalula abahambi abaya endaweni abaya kuyo noma abavimbe uma kunesidingo," kusho yena. "Kusanda kwenzeka ngesikhathi sama-Olimpiki e-Beijing lapho uhulumeni evimbela ukukhishwa kwama-visa kanye nemisebenzi ye-MICE." I-China inenani elikhulu labasebenzisi be-inthanethi emhlabeni ngezigidi ezingama-250. Futhi banababhalisile omakhalekhukhwini abangu-600 million. Uchaze amaShayina njengama-web-savvy, njengoba u-60% wawo usebenzisa i-internet ukwenza ucwaningo kwezokuvakasha. Kodwa-ke, basazizwa bemanqikanqika ukwamukela uhambo lwe-inthanethi, ikakhulukazi izinkokhelo ze-inthanethi. UMnu. Demopoulos uthe, “Kulula ukuheha amaShayina ukuthi abhalisele umhlinzeki wewebhu noma abe ikhasimende lenkampani yamakhadi esikweletu. Kodwa-ke, kunzima ukubenza bakhokhe ku-inthanethi noma basebenzise amakhadi esikweletu ukwenza i-e-services.” UMnu. Demopoulos waphetha, “Ayikho imfihlo ekubhekaneni nemakethe yaseShayina. Kumnandi – kodwa kumele ungcolise izandla zakho.”
Mayelana ne-ITB Asia
I-ITB Asia yenzeka okokuqala ngqa e-Suntec Singapore ngo-Okthoba 22-24, 2008. Ihlelwe yi-Messe Berlin (Singapore) Pte, Ltd. ngokubambisana ne-Singapore Tourism Board. Lo mcimbi uhlanganisa izinkampani ezibukisayo ezingaphezu kwe-6,500 ezivela esifundeni sase-Asia-Pacific, eYurophu, eMelika, e-Afrika naseMpumalanga Ephakathi, ezingahlanganisi imakethe yezokungcebeleka kuphela, kodwa nokuhamba kwezinkampani kanye ne-MICE. Izobandakanya izindawo zokubukisa kanye nokuba khona kwethebulethi yamabhizinisi amancane naphakathi nendawo (ama-SME) ahlinzeka ngezinsizakalo zokuhamba. Ababonisi abavela kuyo yonke imikhakha yemboni, okuhlanganisa izindawo okuyiwa kuzo, izindiza zezindiza nezikhumulo zezindiza, amahhotela nezindawo zokungcebeleka, amapaki etimu nezindawo ezihehayo, abaqhubi bezokuvakasha abangena ngaphakathi, ama-DMC angenayo, imizila yokuvakasha, izindawo zokungcebeleka, izindawo, ezinye izikhungo zemihlangano, nezinkampani zobuchwepheshe bokuhamba zonke ziba khona.
