I-ITB Berlin 2023 isifike esiphethweni esiyimpumelelo: Njengoba kunabakhangisi ababalelwa ku-5,500 abavela emazweni angu-161, uMbukiso Wokuhweba Ngezokuvakasha Ohamba Phambili Womhlaba ugcina isikhundla sawo njengenkundla ehamba phambili yemboni yezokuvakasha yomhlaba wonke.
At I-ITB Berlin imboni yezokuvakasha yamazwe ngamazwe ijabule ngesidingo esikhulu kanye nesifiso sabantu sokuhamba, naphezu kwesimo semakethe esiyinselele. Ngemuva kwekhefu ngenxa yalolu bhubhane nokuthatha njengesiqubulo sawo esithi 'Vula Ushintsho', uMbukiso Wokuhweba Ohamba Phambili Womhlaba Wonke wawubuyile okokuqala njengomcimbi we-B2B kuphela futhi waqinisekisa ukuma kwawo njengenkundla ehamba phambili embonini yezokuvakasha yomhlaba. Kulezi zinsuku ezintathu zebhizinisi ingqikithi yababekhona abayizi-90,127 abavela emazweni angaphezu kuka-180 bebeseBerlin. Ku-ITB Berlin, Umbuthano Wabathengi be-ITB onamalungu awu-1,300 nawo ube yimpumelelo emangazayo. Ubulungu balo mbuthano okhethekile bebukhawulelwe kubathengi abahamba phambili bemboni yezokuvakasha. Inani labo lokuthengisa lenyuke ngokuphawulekayo, futhi ukubamba iqhaza kwamanye amazwe kukhule kusuka kumaphesenti angama-50 ngo-2019 kuya kumaphesenti angama-70 isiyonke. Ubunjalo bamazwe ngamazwe kanye nokwehlukahlukana kwababukisi abacishe babe yi-5,500 abavela emazweni ayi-161 kwakuhlaba umxhwele ngokufanayo. I-ITB Berlin iphinde yaheha ukunaka okukhulu kwabezindaba, njengoba inamalungu abezindaba angaba ngu-3,000 kanye nama-blogger okuvakasha angu-333 kanye nezazi zezombusazwe zomhlaba wonke ezivelele emcimbini.
Ukuthuthukiswa okukhulu kwemboni
Kwa-ITB Berlin imboni ivumile ukuthi u-2023 ungaba unyaka oyirekhodi - isifiso sabantu sokuhamba sibuyile ezingxenyeni eziningi zomhlaba. Kuphela Isifunda sase-Asia-Pacific isalele ngemuva - ngenxa yezizathu zokuthi iChina ivule imingcele yayo sekwephuzile. "Ezinsukwini ezimbalwa ezedlule imboni yezokuvakasha ikhombise ukuzethemba okuyisimangaliso naphezu kwesimo esinzima kanye nezingqinamba zezwe," kusho uDirk Hoffmann, uMqondisi Ophethe weMesse Berlin.
Ukuxhumana nomuntu kubalulekile ebhizinisini labantu eliwukuvakasha
“I-ITB Berlin yalo nyaka ibe wubufakazi besidingo esibalulekile sokuhlangana ubuso nobuso. Sijabulile ngokubuya okumangalisayo kombukiso wezohwebo njengomcimbi obukhoma kanye nokusabela okukhulu okuvela kwababukisi nezivakashi. Imboni yethu iyibhizinisi labantu, futhi asikho ngaphandle kwesizathu – wonke umuntu e-ITB Berlin wavumelana nalokho”. Izindlela zokuxhumana eziningi ezihlanganisa umcimbi we-ITB Speed Networking, ukuhlangana kanye nemicimbi ezindlini zababukisi kanye nemicimbi yakusihlwa ezinkundleni zombukiso kanye nasenkabeni yedolobha laseBerlin bekuwubufakazi besifiso sokuhlangana mathupha.
I-ITB Berlin Convention enezibalo eziphezulu ezihambele inikeze ukuqondisa okubanzi ngezifundo ezikhethekile. Kumathrekhi ayindikimba angu-18, izikhulumi eziphezulu ezingu-400 ezaziwa emhlabeni wonke zabamba iqhaza esilinganisweni samaseshini angu-200 futhi zaxoxa ngezihloko ezicindezela kakhulu kanye namathrendi amanje okuhlanganisa idijithali, ubuhlakani bokwenziwa kanye nokushoda kwamakhono. Ngaphansi kwesihloko esithi 'Mastering Transformation', ochwepheshe bethule izindlela zokuguqula izinselelo ezicindezelayo zomhlaba wonke ezibhekene nemboni zibe ngamathuba. Ingqikithi yababekhona abayizi-24,000 bavakashele izinkulumo, amaphaneli nezingxoxo embonini yokucabanga ehamba phambili yomhlaba wonke yemboni yezokuvakasha.
Ngaphandle kwenjabulo nenjabulo kulandela ukusimama kwezimakethe zomhlaba wonke, imboni iphinde yavuma ukuthi ukunqoba lo bhubhane manje sekubhekene nezinselelo ezinkulu. Ngaphambi kwalolu bhubhane ukugxekwa bekuvele kukhula ukuthi "ibhizinisi njengangaphambili" ngeke lisangenzeka futhi nokuthi ukukhula kungafinyelelwa kuphela ngokubheka zonke izici zokusimama. Ezokuvakasha ezinomthwalo wemfanelo emphakathini kade zaba ku-ajenda Yombukiso Wohwebo Oluhamba Phambili Womhlaba. Kulo nyaka iphinde yanikeza izinhlobonhlobo zezingxoxo zamaphaneli, amasemina kanye nezinkulumo, ukuze phakathi kwezinye izinto kuqwashiswe ngokuzibophezela komphakathi kwezokuvakasha. Umklomelo Wokulingana Kwezokuvakasha, owethulwa okokuqala ngoSuku Lwabesifazane Lwamazwe Ngamazwe e-ITB Berlin 2023, uhlose ukudonsela ukunaka emhlabeni wonke ekulinganeni kobulili kwezokuvakasha. Abantu abathathu abangene kowamanqamu – umklomelo udlulele ku-Travel Excellence yaseCosta Rica, kwalandelwa i-Adventure Women yase-USA kanye no-Etur wase-Ecuador.
Amahholo abhukhwe ngokugcwele ekubuyeni kombukiso wokuhweba
Amahholo abhukhwe ngokugcwele aphinde abonisa isimo esihle somkhakha. Izinombolo zababonisi beziphezulu ikakhulukazi ezingxenyeni zeTravel Tech neCruise embukisweni walo nyaka. Phakathi kwezifunda ngamanye amazwe ama-Arab ayemelwe kahle kakhulu. Sekukonke, abakhangisi abaningi bathathe izitendi ezinkulu ngokuphawulekayo kulo nyaka futhi izinkampani eziningi zezokuvakasha bezibuyile ngemuva kwekhefu elide. Abanye bebesanda kufika e-ITB Berlin yalo nyaka. Ihholo elisha elinezinjongo eziningi ihabhu27 lenze umbukiso oyimpumelelo.
Kanye ne-ITB Berlin, Izwe Lokusingatha Okusemthethweni i-Georgia nalo lamukele izivakashi ngezandla ezimhlophe. Ithatha njengesiqubulo sayo esithi 'Infinite Hospitality', indawo ekuyiwa kuyo iphinde yethula izindawo ezikhanga izivakashi embukisweni omangalisayo wokuvulwa kobusuku bangaphambi kombukiso, obuhanjelwe yizwe eliwuphethe kanye nezikhulu eziphezulu zemboni nezombusazwe. Ezinsukwini ezimbalwa ezizayo, amakhasimende e-B2B avakashele ihholo elisha elinezinjongo eziningi27, iHholo 4.1, indawo yokungena eseningizimu kanye nokuhambela imisebenzi nemicimbi eminingi kuzo zonke izinkundla zombukiso akwazile ukuthola ukuqonda mayelana nezindawo eziheha izivakashi ezihlukene ezweni lonke. ICaucasus kwadingeka inikele.
I-ITB Berlin elandelayo izokwenzeka kusukela mhla zi-5 kuya ziyisi-7 kuNdasa (ngoLwesibili kuya kuLwesine) 2024 Ezinkundleni Zombukiso zaseBerlin.
*Inani eliphelele labakhangisi abangenazo izinkampani ezimelwe ezengeziwe njengababonisi abahlanganyela kuphela abasabalalisa izinto zolwazi njengesibonelo.
