Izimali ezikhokhwayo zezikhwama ezilayishwayo, izinguquko zokubhukha nezinye izinkonzo ziyinqaba kumapheshana kulezi zinsuku, kodwa seziphenduke umthombo obalulekile wemali engenayo yezinkampani zezindiza ezimbili eziphezulu zase-Atlanta.
I-Delta Air Lines ezinze e-Atlanta ibe "nemali engenayo eyisipele" ephakeme kakhulu umgibeli ngamunye engxenyeni yesithathu phakathi kwezinkampani zezindiza ezinkulu ezikleliswe embikweni wombuso. Ingenise u-$24 umgibeli ngamunye kule mali engenayo, kusho umbiko we-US Bureau of Transportation Statistics.
Lokho bekungaphezulu ngamaphesenti angama-20 kunenkampani yezindiza eseduze kakhulu, i-Delta ehlanganisa i-Northwest Airlines, izinombolo zayo ezibikwe ngokwehlukana. Futhi bekuphindwe kabili umgibeli ngamunye kunezinkampani zezindiza ze-"Big 3" zaseMelika nezase-United.
I-AirTran Airways, ngakolunye uhlangothi, iqoqe kuphela u-$10 kumgibeli ngamunye emithonjeni enjalo, kodwa leyo mali yaba ngamaphesenti angu-11.4 wemali engenayo yokusebenza kwayo - ephakeme kakhulu embonini. I-Delta ibe isibili ngamaphesenti angu-9.3.
Imali engenayo elinganiselwe embikweni wombuso ihlanganisa izindleko zemithwalo, izindleko zokushintsha ukubhukha, izimali zokuthutha izilwane ezifuywayo kanye nezinkokhelo zabagibeli ezilindile. Kodwa-ke, kuhlanganisa nemali etholwayo evela ekuthengisweni kwamamayela okuklomelisa abagibeli abavamile ukuya kozakwethu bokuthengisa, okungahluka kakhulu phakathi kwezinkampani zezindiza futhi okungasiza ukuchaza ukuhola okubanzi kwe-Delta kunezinye izinkampani zenethiwekhi. I-Delta ithengisa amamayela kubalingani bayo bekhadi lesikweletu i-American Express kanye nabanye ozakwethu nyanga zonke.
Isamba semali engenile yeDelta engxenyeni yesithathu ibingamaRandi ayizigidi ezingama-447.5, uma kuqhathaniswa namaRandi ayizigidi ezingama-261.2 eMelika, amaRandi ayizigidi ezingama-230.8 e-US Airways kanye namaRandi ayizigidi ezingama-223.2 eNyakatho-ntshonalanga.
Imboni njengeqembu ithole amaphesenti angu-6.9 emali engenayo yokusebenza kuleyo mithombo, isuka kumaphesenti angu-4.1 engxenyeni yesithathu ka-2008.
Phakathi kwezinkampani zezindiza ezingu-10 eziklelisiwe, i-Delta ibe nenani eliphakeme kakhulu eliphelele lemali ekhokhwayo yemithwalo kanye nemali engenayo yokusebenza okuhlukahlukene, okuhlanganisa izimali zezilwane ezifuywayo, izimali ezikhokhelwa abagibeli abalindile kanye nokuthengiswa kwamamayela kubalingani bebhizinisi. I-Delta ibe nenani lesibili eliphakeme kakhulu lezimali zokushintsha ukubhukha, ngemuva kwe-American.
Kodwa ngokwesisekelo somgibeli ngamunye, inani le-Delta elaqoqwa yomthwalo nezindleko zokushintsha laliphakathi kwephakethe.
Ezinye zezindleko zeDelta zisezingeni eliphezulu uma kuqhathaniswa nemboni. Ngenkathi iDelta ne-United zikhokhisa u-$175 ngezikhwama ezinkulu, isibonelo, i-American ibiza u-$150 kanti i-US Airways ibiza u-$100. I-AirTran ibiza u-$79.
"Yonke imboni isisondele kulezi zindleko ze-la carte kanti iDelta isalokhu iqhudelana nabanye abathwali," kusho okhulumela iDelta uSusan Chana Elliott.
Lezi zimali zigxekwe ngabagibeli abathile kanye nochwepheshe bezokuvakasha njengamakhasimende “e-nickel-and-diming”.
Kodwa iDelta nezinye izinkampani zezindiza bezilahlekelwa yimali futhi bezilokhu zifuna izindlela zokukhulisa imali engenayo. Ngosuku lwabatshalizimali bakwaDelta kuleli sonto, umongameli we-Delta u-Ed Bastian uthe "sizoqhubeka nesifundo maqondana nemali etholwayo yethu," wengeza ngokuthi inkampani ibe nokuthuthuka kwamaRandi ayizigidi ezingama-500 emalini engenayo kulo nyaka “ekuhlukaniseni” amanani amathikithi.
U-Elliott uthe "iningi lamakhasimende athembekile akwaDelta akazitholi lezi zimali, njengoba zisebenza kumakhasimende akhetha ukundiza i-Delta ngokungaguquguquki."
Isibonelo, abagibeli bezindiza abavamile be-Delta abakhokhi imali yokuhlola izikhwama ezimbili, kuyilapho abanye abagibeli bekhokha okungenani u-$15 esikhwameni sokuqala esilayishwayo kanye no-$25 ngesikhwama sesibili ezindizeni zasekhaya.
Izinkokhelo ze-Delta ezindizeni zasekhaya
U-$15 wesikhwama sokuqala esilayishwayo, u-$25 wesikhwama sesibili esilayishwayo, kanye nenkokhelo eyengeziwe engu-$5 ngesikhwama ngasinye ngokukhokha imali esikhumulweni sezindiza esikhundleni se-inthanethi.
U-$90 esikhwameni ngasinye esinesisindo esingamakhilogremu angu-51-70, u-$175 esikhwameni ngasinye esinesisindo esikhulu esingamaphawundi angu-71-100.
$175 esikhwameni ngasinye esikhulukazi
$175 ukuhlola isilwane esifuywayo
U-$50 wohambo oluqinisekisiwe losuku olufanayo
U-$150 wokushintsha ithikithi, kuye ngemithetho yokugibela
Imali ekhokhwayo nendali yemayela umgibeli ngamunye
I-Delta: $24
Enyakatho-ntshonalanga: $20
Izindiza zase-US: $18
EMelika: $12
Enyakatho-ntshonalanga: $11
Izwekazi: $11
I-Alaska: $ 11
I-AirTran: $10
I-JetBlue: $8
INingizimu-ntshonalanga: $6
Umthombo: I-Bureau of Transportation Statistics
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- U-$15 wesikhwama sokuqala esilayishwayo, u-$25 wesikhwama sesibili esilayishwayo, kanye nenkokhelo eyengeziwe engu-$5 ngesikhwama ngasinye ngokukhokha imali esikhumulweni sezindiza esikhundleni se-inthanethi.
- At Delta's investor day this week, Delta president Ed Bastian said “we're going to stay the course with respect to our ancillary revenues,” adding that the company had a $500 million improvement in revenues this year from “unbundling” of ticket prices.
- Kodwa ngokwesisekelo somgibeli ngamunye, inani le-Delta elaqoqwa yomthwalo nezindleko zokushintsha laliphakathi kwephakethe.