INorway Air isanda kushiya umdlalo omude ithatha ukungabaza ukuthi imodeli yebhizinisi iyaqhubeka yini, njengoba indawo ebiza kakhulu yezindiza ivimbe ikhono layo lokuvula inzuzo ngenani eliphezulu lezindleko zayo ezihlobene nophethiloli.
Lesi sihibe sashiya abaseNorway besengozini yokuncintisana. Abathwali befa bayakwazi ukuxhasa imali yokugibela eyisisekelo ngamathikithi we-premium yokuqala- kanye namathikithi ekilasi lebhizinisi, okunethezeka ababengenakho abantu baseNorway. Ukushoda kwekhabethe elinemali eningi kusho ukuthi inkampani yezindiza ayikwazanga ukukhiqiza inzuzo eyanele, okuholele ekuphumeni kwayo emakethe, nayo eyasheshiswa yi Covid-19 ubhubhane.
NorwegianUmzamo wokuphazamisa imakethe, ikakhulukazi emizileni ye-transatlantic, uphumelele kakhulu ekuqaleni. Kodwa-ke, akuzange kuthathe isikhathi eside ukuthi abanye abathwali abanjengoBritish Izindiza kanye neDelta balandele lapho bethula imali eyisisekelo yezomnotho yokuncintisana. Lokhu kuholele kubahambi abathanda intengo, abebekhathalela ukunethezeka endizeni ende, bekhetha abancintisana nabo baseNorway, bashiya inkampani yezindiza empini yamanani ebingakwazi ukuyikhokhela.
Abahambi abaningi bazokhetha uhambo lwasekhaya noma lokuhamba isikhashana okungenani okwesikhashana. Ucwaningo lwakamuva lwe-COVID-19 Recovery Survey (2 - 6 Dec 2020) lukhombise ukuthi ama-39% wabaphenduli bomhlaba wonke kungenzeka anciphise uhambo lwamazwe omhlaba 'kokujwayelekile okujwayelekile' ngemuva kobhadane lwe-COVID-19, uma kuqhathaniswa no-28% obezonciphisa uhambo lwasekhaya. Ngenxa yalokhu, abathwali bezimoto ezinde, ikakhulukazi izindleko eziphansi, bazophazamiseka emizamweni yabo yokuthola kabusha njengoba isidingo singase singaphindaphindeki kumazinga abonwe phambilini.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Norwegian Air recently departing the long-haul game calls into question the business model's viability going forward, as the airline's high-cost base hindered its ability to turn a profit with a high proportion of its costs related to fuel.
- This resulted in price-conscious travelers, who valued comfort on a long-haul flight, selecting Norwegian's competitors, leaving the airline in a price war that it could not afford.
- The lack of a high-yielding cabin meant the airline could not generate sufficient profit, resulting in its exit from the market, which was also accelerated by the COVID-19 pandemic.
