I-Project ECHO: Amahhotela angu-50 asayinwe omkhiqizo omusha wokuhlala isikhathi eside

I-Wyndham Hotels & Resorts, inkampani enkulu kunazo zonke emhlabeni ethengisa amahhotela ngamahhotela angu-9,000 emazweni acishe abe ngu-95, namuhla yethule imininingwane emisha mayelana nomnotho wayo ozayo wohlobo lwamahhotela okuhlala isikhathi eside. Phakathi kwazo, izinkontileka ezisanda kunikezwa zokuthuthukisa amaphrojekthi wokwakha amasha angama-50 nabalingani bayo ababili bokuqala: i-Richmond, i-Va.-based Sandpiper Hospitality kanye ne-Gulf Coast Hotel Management ezinze e-Dallas.

Isebenza ngaphansi kwesihloko esisebenzayo esithi “Project ECHO”—isifinyezo se-Economy Hotel Opportunity—umkhiqizo omusha wokwakha ugcwalisa indawo emhlophe ngaphakathi kwenkulu. Amahhotela nezindawo zokubhuka zaseWyndham iphothifoliyo ngenkathi inweba ngendlela ehlelekile inkampani ibe yingxenye ebone ukukhula nokuqina, hhayi nje phakathi nobhubhane kodwa kuwo wonke umjikelezo wokugcina wokungena. U-Wyndham ubelokhu ethuthukisa uhlobo kusukela ehlobo lika-2021.

"Eminyakeni emibili edlule, amahhotela ahlala isikhathi eside ezomnotho enze kahle kakhulu kunazo zonke ezinye izingxenye, kwathi ngo-2021, aqopha amarekhodi amasha okuhlala kuwo, i-ADR ne-RevPAR," kusho uGeoff Ballotti, umongameli kanye nesikhulu esiphezulu, i-Wyndham Hotels & Resorts. “Isidingo salezi zindawo sokulala sisaqhubeka sikhuphuka—kokubili kubavakashi nabathuthukisi ngokufanayo—okwenza manje kube isikhathi esifanele sokuthi uWyndham, umholi oqondile engxenyeni yezomnotho, alethe ulwazi lwethu nobungcweti kulesi sikhala esingaba khona.”

Amahhotela ahlala isikhathi eside ezomnotho afakazelwe ukuthi asebenza ngokungaguquki kuzo zonke izigaba zomjikelezo wokulala futhi ayakwazi ukumelana nokuqina phakathi nokuwohloka. Ngesikhathi sodlame lomhlaba wonke, i-US RevPAR yengxenye ikhule ngo-8% uma iqhathaniswa no-2019 ngenkathi yonke imboni yehla ngo-17%. Ngaphezu kwalokho, ngo-2021, isilinganiso sokuhlala e-US emahhotela okuhlala isikhathi eside ayengaphezu kuka-78% — amaphuzu angama-20 ngaphezu kwawo wonke amanye amasegimenti ase-US ehlanganisiwe.

I-Project ECHO yakhiwe ngosizo lomkhandlu wokuthuthukisa onamalungu ayisikhombisa, ohlanganisa abanikazi nabaqhubi abakhulu kakhulu nabanolwazi oluningi okwamanje abasengxenyeni yomnotho yokuhlala enwetshiwe. Ukuqonda komkhandlu kuhambisana nolwazi nolwazi lwethimba le-Wyndham lokuklama nokwakha lasendlini. Eminyakeni yamuva nje, leli qembu liye lahola ekwakhiweni kwe-La Quinta ngomfanekiso we-Del Sol ophumelele kakhulu wakwa-Wyndham, okwamanje osemahhotela angaphezu kuka-130 namanye angu-56 ahamba phambili; futhi muva nje, i-Microtel by Wyndham's Moda prototype, enamanye amahhotela angama-40 asathuthukiswayo. Esikhathini lapho ukukhuphuka kwezindleko zokwakha kuqhuba isidingo sokwenza kahle kakhulu, zontathu lezi zibonelo zibeka phambili imbuyiselo yomnikazi ekutshalweni kwezimali ngokugcizelela kubunjiniyela bevelu nemisebenzi eyenziwe lula, okusiza ukukhulisa amamajini okusebenza ngokuqhubekayo.

“I-Wyndham ayiqondi nje kuphela abanikazi bayo nabathuthukisi bayo kodwa iyalalela futhi yenze ngokwezidingo zabo” kusho uCarter Rise, usihlalo kanye nesikhulu esiphezulu, iSandpiper Lodging Trust. “Lokho kuzibophezela, okuhambisana nomklamo osezingeni eliphezulu kanye nokuqonda okujulile, okuyisisekelo kwesivakashi sezomnotho, kuwumahluko embonini yethu futhi yingakho sikhethe ukusebenzelana noWyndham.”

Inhloso eyakhelwe, enamagumbi angu-124 yePrototype yeProjekthi ye-ECHO idinga indawo engaphansi kwamahektare amabili nje kuphela, inezindleko ezincintisana kakhulu ngokhiye ngamunye, futhi inezici eziningi eziwuhlukanisa ngamabomu nemikhiqizo yezomnotho evamile. Ingena endaweni engaphezudlwana nje kuka-50,000 wamafidi-skwele—cishe amaphesenti angu-74 awo ayaqashiswa—amakamelo angawodwana anesilinganiso samafidi-skwele angu-300 futhi ahlanganisa amasudi estudio angama-single-queen amabili anamakhishi angaphakathi kuyilapho izindawo zomphakathi eziklanywe kahle—indawo yokwamukela izivakashi, isikhungo sokufaneleka kanye nelondolo yezivakashi—usizo lokukhawulela izidingo zabasebenzi.

“Kusukela ngosuku lokuqala, uWyndham uye wenza umgomo wokufinyelela amalungelo futhi wabuza, 'Yini okufanele yenziwe ngokuhlukile?' Bekungekona ngokusitshela ukuthi uhlobo lungaba yini kodwa kunalokho, sifuna ukuqonda amandla alo nokuthi ulwazi lwethu nolwazi lwethu lungasiza kanjani abathuthukisi ukuthi bahlangabezane nezinhloso zabo,” kusho u-Ian McClure, isikhulu esiphezulu, iGulf Coast Hotel Management. “Kithina, lokho kuhambe ibanga elide. Kukhombisile ukuthi bazimisele ngokulungisa lolu hlobo lomkhiqizo.”

Njengoba kunamahhotela angu-50 kakade asendleleni yokuqala—25 ngalinye lisuka eSandpiper futhi Ukuphathwa Kwehhotela laseGulf Coast phakathi neminyaka emihlanu ezayo—iWyndham manje ibheke ngamathuba okukhula engeziwe. Ibhrendi ilindele ukuvula ihhotela layo lokuqala ngo-2023 futhi ikhuluma ngenkuthalo nabasebenzisi abengeziwe, abanamayunithi amaningi abanolwazi esigabeni, okuyingxenye ebalulekile yesu lokukhulisa umkhiqizo.

U-Wyndham uhlose ukucabangela nozakwethu bokuthuthukiswa kwangaphambi kwesikhathi, abeke phambili ubuqotho bomkhiqizo kuyilapho akha ipayipi eliqinile leminyaka eminingi. Ukusiza onjiniyela abaqeqeshiwe, Inkampani ikhombe izimakethe zokuthuthukiswa okungenzeka kulo lonke elase-US futhi izokwenza kutholakale izikhuthazo ezihlukahlukene zokukhetha onjiniyela bangaphambi kwesikhathi. I-Wyndham iqondise okungenani amahhotela angu-300 phakathi neminyaka eyishumi ezayo e-US enamandla okukhula okwengeziwe emhlabeni jikelele. 

Ebona ukubaluleka okukhulu kwempumelelo yabahwebi bangaphambi kwesikhathi kanye nemodeli yebhizinisi eyingqayizivele yokuhlala isikhathi eside, u-Wyndham uye wahlanganisa ithimba elizinikele elisekela ubuholi kanye nemisebenzi ezungeze i-Project ECHO, elilodwa eligxile ngokujulile ekuhlangenwe nakho kwemikhiqizo yokuhlala isikhathi eside.

Liholwa iPhini Likamongameli Wezokusebenza u-Dan Leh, umakadebona embonini yokwamukela izihambi noneminyaka engaphezu kwengama-25 yesipiliyoni sokuhlala isikhathi eside, ithimba liletha ubungcweti obuningi kuzo zonke izici zemisebenzi yokuhlala isikhathi eside, okuhlanganisa kodwa kungagcini nje, ukuklama nokwakha, ukwandulela ukuvula imisebenzi, ukuthengisa, ukuphathwa kwemali engenayo, ukuphathwa kwabasebenzi, ubudlelwano babanikazi nokunye. Imizamo yabo ihambisana namaqembu athengisayo e-Project ECHO azinikele, ezingeni lendawo nezwe lonke, azogxila ngokukhethekile ekufaniseni amahhotela anohlu lwe-Wyndham oluqinile nolukhulayo lwezivakashi zesikhathi eside kuwo wonke amabhizinisi amancane, aphakathi nendawo kanye ne-Fortune 500.

Ngezinga elibanzi, i-Project ECHO yenza i-Wyndham manje inikeze izivakashi nabathuthukisi iphothifoliyo yeminikelo yokuhlala isikhathi eside. I-Hawthorn Suites ka-Wyndham, uhlobo olukhona lweNkampani oluhlala isikhathi eside, luyingxenye ebalulekile yomqondo omusha we-dual-brand yeNkampani ne-La Quinta ka-Wyndham, esaqhubeka nokubona isithakazelo esiqinile kubathuthukisi abanamahhotela angu-36 okwamanje athuthukiswayo—amabili awo okungawo. athuthukiswa u-Trusha Patel, ilungu lokuqala lohlelo lukaWyndham elithi Women Own the Room.