I-Italy ikhulisa ezokuvakasha zengqungquthela kwa-IMEX

Ukusebenza kwamazwe

Mayelana nokusebenza, lezo zase-Europe zinhle kakhulu ngenani lemihlangano yamazwe ngamazwe ekhuthazwa izinhlangano. Ku-Top 20 Destination Performance Index ye-International Congress and Convention Association (ICCA), amazwe angama-70% kanye namadolobha angama-80% yizindawo zase-Europe. Amazwe ase-Asia (15%) kanye namazwe aseNyakatho Melika (10%) ayalandela, kuyilapho i-Oceania, emelwe yi-Australia, inesabelo semakethe esingu-5%. ISpain igxume ezindaweni ezi-2 uma iqhathaniswa no-2019 futhi iba indawo yesibili yemihlangano emhlabeni jikelele ngemuva kwe-United States ehlala iqinile endaweni yokuqala ngenani lezingqungquthela ezisingathwa. Ngemuva kokuthi iGermany isendaweni yesi-3 neFrance isendaweni yesi-4, i-Italy ngo-2021 ithole indawo yesi-5, idlula i-United Kingdom ehle endaweni eyodwa uma kuqhathaniswa nowezi-2019.

Izinga lamadolobha

Esimeni samadolobha, iRoma ingena ezikhundleni eziphezulu ezingama-20 futhi isendaweni ye-16. Ngo-2021, imicimbi engama-86,438 ekhona noma ngefomethi ye-hybrid eyabanjelwa e-Italy ngokukhula okungama-23.7% uma kuqhathaniswa no-2020, kwabahlanganyeli abangu-4,585,433 (+ 14.7% ngo-2020). Ubude besikhathi obumaphakathi bemicimbi bebuyizinsuku eziyi-1.34, ngokuhambisana no-2020 (1.36).

U-52.5% wezingqungquthela nezindawo zemicimbi zisenyakatho, u-25.5% usesikhungweni, u-13.9% useNingizimu, no-8.1% eziqhingini. INyakatho isingathe imicimbi kazwelonke engama-65.2% nokukhuphuka okungama-29.0% ngo-2020.

Amahhotela enkomfa, amele u-68.4% wazo zonke izindawo ezihlaziywe, ahlanganisa u-72.8% wesamba semicimbi (idatha evela ku-Italian Observatory of Congresses and Events - Oice - Federcongressi).

Izitifiketi zekhwalithi

Ngokuphathelene nezitifiketi zekhwalithi ezisekelwe kumazinga omhlaba, ama-22% amasayithi aphendulayo ENIT/Ptsclass inhlolovo, okungenani ibe nesitifiketi esisodwa: u-16.3% unesitifiketi esisodwa kuphela, u-3.1% unezimbili, kanti u-1 une-1% yabathathu, kanti u-1.5% uthole izitifiketi ezine noma ngaphezulu ezahlukene.

Uma kubhekwa izinhlobo ezahlukene zezindawo, u-26.7% wezikhungo zengqungquthela nezindawo zemibukiso zengqungquthela zinezitifiketi okungenani esisodwa, zilandelwa amahhotela anamagumbi okuhlangana (25.7%), ezinye izindawo (18.5%) kanye nezindlu ezinomlando (8.9%).

Ukusetshenziswa kwemali kwamazwe ngamazwe

Ngo-2021, ukusetshenziswa kwemali kwamanye amazwe ohambweni lwebhizinisi oluya e-Italy ngo-2021, cishe ama-euro ayizigidi eziyizinkulungwane ezingama-4.3 (+ 50.8% ngo-2020), kukhule ngaphezu kwalokho kwamaholide (+ 16.8%). Kukhona abavakashi bamazwe ngamazwe abayizigidi ezingu-10.8 abaya e-Italy ngezizathu zebhizinisi lomsebenzi ngo-2021 (+ 18.2% ngo-2020) ubusuku obuphelele obungaba yizigidi ezingu-33 (+ 16.7%) (Umthombo: Ihhovisi Lezifundo ngedatha ye-Banca yase-Italy).

Ezinyangeni zokuqala ezingu-6 zika-2022, abahambi abavela phesheya baya e-Italy ngenxa yezizathu zomsebenzi basebenzise cishe ama-euro ayizigidi eziyizinkulungwane ezingu-3 (umthombo: Umnyango Wokucwaninga ngedatha yesikhashana evela eBhange Lase-Italy - 2022).

Amandla ngo-2026

Umkhakha wamaMICE uzothola umfutho wesikhathi esedlule ngo-2026. “Impumelelo ye imihlangano yobuso kuzomele kusekelwe esikhathini esizayo kwikhwalithi yokuqukethwe kanye nomnikelo indawo okuyiwa kuyo ukuze kuzuzwe izinjongo zomcimbi,” kusho uRoberta Garibaldi wakwa-ENIT, enezela:

"Ngokwesekwa kwezinto ezibonakalayo, ukunikezwa kokuzizwisa okusebenzayo kwenethiwekhi, ukusimama."

“Kumele sigxile eguguni lengqondo indawo engasinikeza yona ukuze sihlangabezane nokusebenzelana phakathi komphakathi nokuyimfihlo. Okuhlangenwe nakho okusebenzayo kwenethiwekhi ngasohlangothini lomhleli kuzobaluleka empumelelweni kanye nembuyiselo ekutshalweni kwezimali komhlangano wobuso nobuso.”

Izici zokukhethwa kwezindawo

Uma sihlaziya idatha etholakalayo, siyaqaphela ukuthi “kungakanani ukuzimisela kwezici ezifana nedumela, ukufinyeleleka kwezindawo, izici zemvelo, isimo sezulu, amathuba enkomfa engeziwe, izici zezindawo zokuhlala zekhwalithi nezindinganiso kukhulise ukuphepha,” kugcizelela uGaribaldi. , “nokuthi ungaziqondisa kanjani futhi ezakhiweni ezinamakamelo ambalwa anomoya wokungenisa izihambi ojwayelekile. Intshisekelo ikhule ezakhiweni ezinezindawo zangaphandle ezinokuguquguquka kwendawo, ukunaka ukusimama, nokudla newayini kanye nemishini yezobuchwepheshe ethuthukisiwe,” kuphetha uNksz Garibaldi.

Indawo yase-Italy izovulwa e-IMEX America kusukela ngo-Okthoba 11-13, 2022.

eTurboNews uzakwethu wezokuxhumana we-IMEX.