Azikho izitimela azikho izindiza - Abakhangisi be-ITB Berlin 2024 basale bekhungatheke kakhulu ngosuku lokugcina lombukiso wezohwebo ngenxa yeziteleka zeLufthansa neDeutsche Bahn eziqale namuhla, ngoLwesine, 7 Mashi.
Izinyunyana zemizila yezitimela zaseJalimane eziphinde zisebenzise inethiwekhi yesitimela i-S-Bahn eBerlin kanye nenkampani yezindiza yaseJalimane iLufthansa, kanye nabasebenzi bezokuphepha ezikhumulweni zezindiza batelekile ngoLwesine nangoLwesihlanu eJalimane. Abaningi bathi lokhu kwenziwa ngamabomu ukuze kwandiswe imiphumela yokuhlazeka komphakathi kanye nokulimaza umnotho ngenxa yokunaka okuzodonsa ngenxa yombukiso wezohwebo we-ITB eBerlin.
Izivakashi eziningi nababukisi basuke eBerlin ngoLwesithathu ebusuku, amahhotela anqabile ukubuyiselwa imali ekhokhwa ngaphambili izolo ebusuku kudingeke ukuthi alalele izinhlamba.
Abanye ababukeli batshele eTurboNews balahlekelwe u-70% wesikhathi sabo esimisiwe ngoLwesine, abathengisi bokudla abakhokha imali ephezulu ezitendi zabo besaba ukuthi lokhu kungase kube omunye umcimbi wekhefu, futhi amabhizinisi amancane atshale imali ezindaweni zemibukiso ezibiza kakhulu azizwa ekhohlisiwe.
Izitendi ze-Lufthansa kanye ne-die Bahn kudingeke ukuthi zilalele imilayezo yokukhungatheka.
Lolu bekuwusuku lokugcina lokuwa kwe-ITB eyaqala ngenothi elihle kakhulu.
Nakhu ukukhululwa okusemthethweni okukhishwe ngu UMesse Berlin:
Zonke izimpawu zikhomba impumelelo ngo-2024: I-World's Leading Travel Trade Show yabeka ukugxila okucacile ekulolongeni ikusasa futhi yaphinde yagcizelela indima yayo njengenkundla ehamba phambili yamazwe ngamazwe yebhizinisi, ukusungula izinto ezintsha kanye nenethiwekhi. Naphezu kweziteleka ezisabalele, i-ITB Berlin yalo nyaka iqophe ukwenyuka kancane njengoba kunabathameli abacishe babe ngu-100,000 - okuwumphumela ongaphezu kwalokho obekulindelekile ngenxa yezimo zesiteleka eziyinselele. Abahlukahlukene nabamelwe umhlaba wonke, abakhangisi abangaphezu kuka-5,500 abavela emazweni angu-170 bakhanyise izinsuku ezintathu zebhizinisi, behlala kuwo wonke amahholo emibukiso angama-27 eBerlin Exhibition Grounds.
“I-ITB Berlin iphinde yaveza intuthuko yezimboni. Isimo sengqondo phakathi kwababukisi, izivakashi nezikhulumi besisihle kakhulu kulo lonke. Bavumelene ngokujwayelekile ukuthi isifiso sabantu sokuhamba akukona nje ukwanelisa isidingo sokungena ngemuva kwalolu bhubhane, kodwa ukuthi kuzohlala kuzinzile. Ukwehla kwamandla emali noma amanani aphezulu amandla abonakala enciphisa isidingo”, kuphawula uDkt. Mario Tobias, oyi-CEO ye-Messe Berlin.
Ubufakazi beqiniso lokuthi le mboni inamandla okwenza izinto ezintsha banikezwa okungenani yi-ITB Berlin Convention, eyenzeka ngokuhambisana nombukiso wezinsuku ezintathu futhi yafaka abantu abasezingeni eliphezulu kanye nezikhulumi ezihola phambili ezingama-400 ezifundweni ezingama-200. kanye namathrekhi etimu angu-17 axoxa ngamathrendi nezinto ezintsha. Sekukonke, babalelwa ku-24,000 ababehambele lo mcimbi beza emaphaneli, ezingxoxweni, ezinkulumweni eziyisihluthulelo nezinkulumo, baphinde bavuma umhlangano njengohamba phambili embonini yokucabanga emhlabeni jikelele.
Umphakathi wezokuvakasha usasendleleni yempumelelo
I-ITB Buyers Circle enabathengi bayo abakhulu abangu-1,300 isebenze njenge-barometer yemboni futhi yagcizelela ukubaluleka Kombukiso Wokuhweba Ngezokuvakasha Ohamba Phambili Emhlabeni njengenkundla yebhizinisi ehamba phambili. Ikanye nomxhumanisi wabaphathi uDkt. Fried & Partner, i-ITB Berlin ihlanganise i-Global Travel Buyer Index entsha. Inhlolovo ibuze amakhulu ambalwa amalungu eBuyers Circle mayelana nesimo somnotho kanye nezinhloso zabo zebhizinisi. Okutholiwe kubonise isimo sengqondo esihle ngaso sonke isikhathi mayelana nesimo semakethe futhi kwanikeza umbono onethemba ngebhizinisi phakathi nezinyanga eziyisithupha ezizayo.
Intshisekelo enkulu evela kwabezindaba nezepolitiki
Cishe zingu-3,200 izintatheli ezigunyaziwe ezivela emazweni angu-103 kanye nama-blogger angaphezu kuka-300 abike nge-ITB Berlin. Umbukiso wezokuvakasha ohamba phambili emhlabeni uphinde waba yindawo yokuhlangana yosopolitiki namanxusa avela emhlabeni wonke. Ngaphezu kwezithunywa eziningi, ongqongqoshe abacishe babe ngama-80 nonobhala bombuso kanye namanxusa angama-72 bavakashele i-ITB Berlin yalo nyaka.
I-ITB Berlin Convention igcizelela indima yayo njengendlela yokucabanga ebheke phambili
I-AI kanye nokusetshenziswa kwayo okungenzeka kube yisihloko okuxoxwe ngaso kakhulu. Ngokokuqala ngqa, Ingqungquthela ye-ITB Berlin isingathe ithrekhi ye-AI ezinikele, eyamukelwe kahle kakhulu yizihambeli zomcimbi ezingu-24,000. Kwavunyelwana ngokuthi ayikho inhlangano noma inkampani engasakwazi ukuziba i-AI.
U-Glenn Fogel, oyi-CEO ye-Booking Holdings, wayeqinisekile ukuthi “i-AI ekhiqizayo ingaba usizo olukhulu kunabantu bangempela lapho amakhasimende enza izinhlelo zawo zokuhamba.” UCharuta Fadnis, i-SVP, u-Phocuswright naye ukuvumile ukubaluleka okukhulayo kwe-AI nezinhlelo zokusebenza zokuvakasha eziqondene nawe. I-Generative AI isivele ithuthukisa ukuthengisa, kuyilapho ngokubuka kukaFadnis, ukusebenzisa ama-virtual agents kanye nokuhlanganisa i-AI nobuchwepheshe be-blockchain kuzoba ukhiye ekuvimbeleni ukusetshenziswa kabi esikhathini esizayo. Abahlanganyeli bomhlangano baphinde bavuma ukuthi kwakungenakwenzeka ukunganaki ubulungiswa besimo sezulu kanye nokushoda kwamakhono, okwakukhona izixazululo ezithembisayo nokho. UJeremy Sampson, oyi-CEO ye-Travel Foundation, unxuse imboni yezokuvakasha ukuthi iphokophele u-zero ngo-2030. Ucwaningo lwakhe olunesihloko esithi 'Envisioning Tourism in 2030 and Beyond' luveza indlela eguquguqukayo egxile ekulawuleni ukuhamba ngendiza nezindlela ezingu-40 emikhakheni eyisithupha. ukuze kuzuzwe ezokuvakasha ezisimeme ngo-2050.
I-AI futhi bekuyisihloko esikhulu se-ITB Innovation Radar, kulo nyaka egubhe uhlelo lwayo lwesibili. Bekugxilwe ezenzweni ezintsha eziyi-16 ezibheke phambili ezethulwa ababoni bemboni. Bezisukela kumasevisi e-B2B embonini yezokuvakasha kanye nezingcweti zemboni yezokuvakasha kuya emibonweni eqhubekayo. Izinto ezintsha zinikeze amazwibela amathrendi azayo.
Izwe elizosingatha lo nyaka i-Oman yenze umbukiso onamandla, yaphinda kabili ubukhulu bayo bokuboniswa eHholo 2.2 kuya ngaphezu kwamamitha-skwele angu-800. NgoMsombuluko kusihlwa i-Sultanate isingathe umcimbi wokuvulwa kwendabuko ngombukiso obabazekayo owancoma kakhulu kanye nehlombe. Izihambeli ezibalelwa ku-3,000 zibone ukwethulwa okubanzi kwezindawo ezikhangayo zemvelo, amasiko kanye nomculo ikakhulukazi. UHE Azzan bin Qassim al Busaidi, onguNobhala Wezokuvakasha woMnyango Wezamagugu Nezokuvakasha e-Oman, uqhakambise impumelelo yezwe lakhe ekwakheni ingqalasizinda yezokuvakasha futhi wancoma amagugu amasiko nemvelo eheha iSultanate. Ngo-2023 i-Oman yabhalisa izivakashi eziyizigidi ezine, ukwanda ngamaphesenti angu-22 ngaphezu kuka-2022. Abangu-231,000 bavela eJalimane, okuwukunyuka ngamaphesenti angu-182. Kuqikelelwa ukuthi kubhekwa ukusimama kanye nokwehlukahlukana uma kubhekwa ingqalasizinda yezokuvakasha, esho.
“Naphezu kwakho konke lokhu kuthokoza kanye nombono omuhle, ababambiqhaza bonke bebezazi izinselelo ezinkulu futhi ikakhulukazi ezibhekene nemboni yezokuvakasha. 'Sisonke' esiqubulweni salo nyaka sigcizelela iqiniso lokuthi isenzo somphakathi kuphela esinganqoba izinselelo zemboni yezokuvakasha“, kusho uDkt. Tobias.
Ezinyangeni ezisanda kwedlula, ukuhlasela kwe-Ukraine kulandelwe enye ingxabano ye-geo-politiki eMpumalanga Ephakathi, okwengeza ukungaqiniseki okwengeziwe ekuphuthumeni kokuzuza ukusimama. I-Ukraine, i-Israel kanye ne-Palestine konke kukhonjisiwe e-ITB Berlin. Esithangamini sabezindaba sakwa-Israel ungqongqoshe wezokuvakasha ugqugquzele uhambo oluya kwa-Israel waphinde wanxusa ukuthi izexwayiso zohambo zihoxiswe.
Ukulandela lo bhubhane futhi uma kuqhathaniswa no-2023, bekungokokuqala ukuthi imboni ibhalise umkhuba omuhle esifundeni sase-Asia-Pacific. Isibonelo esisodwa kwakuyi-China, egubhe ukubuya kwayo njengombukisi kulo nyaka futhi manje yamukela izivakashi ezivela emazweni akhethiwe ngokusheshisa ama-visa azo. Sekukonke, ababekhona e-ITB Berlin bakwazile ukubuyela ekhaya belindele okuhle ngentuthuko yalo nyaka futhi bangabheka phambili ebhizinisini elihle kakhulu kanye nenani elikhulu lokubhukha kwangaphambi kwesikhathi, ikakhulukazi ehlobo lika-2024.
Kulo mbukiso kube nezindaba ezinhle mayelana nokuhlala kwehholo. Ukuvulwa kabusha kwamahholo amahlanu avuselelwe kwavumela izinguquko eziningana, kuhlanganise nentuthuko ezindaweni eziningi. Ngokokuqala ngqa, amazwe akhuluma isiJalimane wonke ayengaphansi kophahla olulodwa futhi ehlangene ehlala isikhungo27. I-China, i-Liechtenstein kanye nenkampani yezindiza yase-Emirates zamukelwe futhi kulo mbukiso, kanye nabasanda kufika i-Dominica, i-Cayman Islands kanye ne-Disney Cruise Lines. Iqiniso lokuthi ababukisi abaningi babenwebise imibukiso yabo nalo libe lihle. Bahlanganisa izindawo zokuvakasha ezidumile e-Italy, Greece naseTurkey kanye nababukisi abavela ezimakethe zase-Asia, Arab kanye nase-Afrika. Ingxenye ye-Travel Tech nayo yandiswa futhi. Kulo nyaka ingxenye ye-Mobility iphinde yakhombisa ukukhula kwemakethe, kanti ingxenye ye-Cruise iphinde yazibonakalisa ukuthi ihlale idumile.
Ukubheka phambili ku-ITB Berlin 2025: Izwe Lokusingatha I-Albania
I-Albania, indawo esafufusa enekhono elikhulu, iyizwe elisingatha i-ITB Berlin 2025. Abaphathi be-Messe Berlin nabameleli base-Albania bavale ngokusemthethweni ubudlelwano babo ngokusayinwa kwesivumelwano ngosuku lwesibili lwe-ITB Berlin, kulandela isimemezelo sokusebenzisana kwabo. ezinyangeni ezimbalwa ezedlule.
I-ITB Berlin elandelayo izokwenzeka njengomcimbi we-B2B futhi kusukela ngoLwesibili kuya kuLwesine, 4 kuya ku-6 Mashi 2025 Ezinkundleni Zombukiso zaseBerlin.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Ubufakazi beqiniso lokuthi le mboni inamandla okwenza izinto ezintsha banikezwa okungenani yi-ITB Berlin Convention, eyenzeka ngokuhambisana nombukiso wezinsuku ezintathu futhi yafaka abantu abasezingeni eliphezulu kanye nezikhulumi ezihola phambili ezingama-400 ezifundweni ezingama-200. kanye namathrekhi etimu angu-17 axoxa ngamathrendi nezinto ezintsha.
- Abaningi bathi lokhu kwenziwa ngamabomu ukuze kwandiswe imiphumela yokuhlazeka komphakathi kanye nokulimaza umnotho ngenxa yokunaka okuzodonsa ngenxa yombukiso wezohwebo we-ITB eBerlin.
- I-ITB Buyers Circle enabathengi bayo abakhulu abangu-1,300 isebenze njenge-barometer yemboni futhi yagcizelela ukubaluleka Kombukiso Wokuhweba Ngezokuvakasha Ohamba Phambili Emhlabeni njengenkundla yebhizinisi ehamba phambili.
