Umbukiso wezokuvakasha we-ITB Berlin 2024 ozayo uzohlinzeka ngenkundla enkulu kunazo zonke kuze kube manje yezixazululo ezintsha ze-Travel Technology enendikimba entsha ethi 'Thatha Ubuchwepheshe Bokuhamba Uyise Kuleveli elandelayo. Ndawonye.' Lo mcimbi uhlanganisa abameleli abavela emazweni angaphezu kwangu-30 kuwo wonke amahholo amahlanu, futhi i-eTravel Stage ehlonishwa kakhulu izophinde idonse ukunaka ngohlu olumangalisayo lwamaphaneli, izinkulumo ezinohlonze, nezinkulumo.
Imboni yezokuvakasha ibilokhu iqhutshwa uguquko nokusungulwa kwezinto ezintsha, okwenza kungamangazi ukuthi Ubuchwepheshe Bezokuvakasha ingxenye izophinde ibambe isikhundla esivelele ku I-ITB Berlin 2024, eyenzeka ngo-March 5 kuya ku-March 7.
Umbukiso wezokuvakasha uzobandakanya abahlinzeki bomhlaba abangaphezu kuka-30 ababonisa imikhiqizo yabo emisha nemiqondo kuwo wonke amahholo amahlanu (5.1, 6.1, 7.1c, 8.1, kanye ne-Hall 10.1, njengangaphambilini).
Ababonisi kulo mcimbi bahlanganisa abaholi bemboni asebekhulile nabaqalayo abasafufusa, abahlanganisa zonke izici zochungechunge lwenani lobuchwepheshe. Ezinye zezinkampani ezibambe iqhaza yi-Amadeus, Sabre, Bewotec, ICEX España, Business Iceland, kanye neBusiness France. Lo mcimbi unezindawo ezinikelwe ukuthi abathanda ubuchwepheshe babelane ngolwazi, okuyi-Travel Tech Café ne-Travelport e-Hall 5.1, kanye ne-Travel Lounge e-Hall 6.1.
Ishejuli eyahlukene yemicimbi ku-eTravel Stage e-Hall 6.1, manje ebonisa i-AI ne-Digital Destination themes, kanye nomthamo wezilaleli owandisiwe, iphetha imisebenzi eminingi.
Ukufunda kochwepheshe be-Travel Tech: i-ITB Berlin eTravel Stage
I-eTravel Stage ye-ITB Berlin Convention ihlanganisa ithangi lokucabanga kanye nemboni yemibono ibe yinto eyodwa. Kuwo wonke umbukiso, usebenza njengenkundla yezinkulumo eziyisihluthulelo ezihlukile, izinkulumo ezihehayo, nezingxoxo zephaneli ezikhanyisayo ezigxile kubuchwepheshe bokuvakasha. Abahambele umcimbi bangalindela inqwaba yezinto ezinhle kakhulu ezijabulisayo ezethulwa ochwepheshe abadumile kwezokuvakasha kwezobuchwepheshe. Nazi izinketho ezimbalwa ezifakiwe:
ULwesibili, 5 Mashi, 11.15am
'Ngaphandle Kwe-Buzz - Yiziphi Izindlela Zobuchwepheshe Ezibalulekile Ezikha Uhambo Lokuhamba" - umongameli u-Lea Jordan (umsunguli we-techtalk travel kanye nelungu le-ITB Board of Experts) uxoxa noMirja Sickel (VP Hospitality Distribution e-Amadeus) kanye no-Andy Washington (jikelele umphathi, i-EMEA ku-Trip.com Group) mayelana nezitayela zobuchwepheshe bokuvakasha - yini nje i-hype futhi yini engazuzwa ngempela?
ULwesibili, 5 Mashi, 2.30pm
Kuphaneli enesihloko esithi 'Amathrendi we-Hotel Technology (noma ama-Hypes?) - Cutting the Noise', engxoxweni nomongameli u-Lea Jordan, u-Kevin King (i-CEO, i-Shiji International), u-XinXin Liu (umongameli we-H World Group) nabanye ababoni bemboni banikeza ukuqonda mayelana nezitayela ezibalulekile zemboni yokwamukela izihambi. Abaphathi bamahhotela bangathola indlela yokuhamba emhlabeni oyinkimbinkimbi wobuchwepheshe bamahhotela futhi baphumelele ngempumelelo ekuguquleni idijithali.
Usuku lokuqala lwemicimbi ye-eTravel Stage emhlanganweni luxhaswe yi-Global Travel Tech. Le nkampani iphinde isingathe iphaneli elindelwe ngabomvu nabalingani bayo i-Skyscanner, i-Amadeus, i-Expedia Group kanye ne-Booking.com.
NgoLwesithathu ekuseni, 6 Mashi
Ngosuku lwesibili kugxilwe kuthrekhi yetimu ye-Technology, Tours & Activities. Imicimbi ihlanganisa inkulumo eyisihluthulelo ka-Schubert Lou (COO, trip.com), ozogqamisa okuthandwa ngabahambi baseShayina ohambweni lwamazwe ngamazwe nemisebenzi. Ngaphezu kwalokho, i-'Outlook for Experiences' ihlanganisa okutholwe kwakamuva kocwaningo lwenkundla yobuchwepheshe i-Arival, kanye nezingxoxo nabadlali bemboni abaholayo, okuhlanganisa u-Nishank Gopalkrishnan, (CCO, TUI Musement) no-Kristin Dorsett (CPO, Viator).
U-Charlotte Lamp Davies (umsunguli we-Consultancy A Bright Approach): “Itimu yetimu ye-Technology, Tours & Activities e-ITB Berlin 2024 ithembisa ukusa okugcwele ukuqonda okuthakazelisayo negalelo elimangalisayo labakhi bemibono nabadlali abakhulu.”
NgoLwesithathu, 6 Mashi, 3.45pm
Ithrekhi entsha yetimu ye-AI ihlanganisa ingxoxo noDkt. Patrick Andrae (CEO, Home To Go): 'Ingabe i-AI ikulungisa kanjani ukusesha kohambo nokubhukha'. I-Home To Go yashesha ukubona izinzuzo ze-AI futhi isiyifake kubuchwepheshe bayo obuyinkimbinkimbi bokuqhathanisa amanani nokubhukha. Nakuba amakhasimende ekwazi ukubona i-chatbot ehlakaniphile kuphela, uDkt. Patrick Andrae uthatha ababukeli ohambeni lobuchwepheshe obuqhutshwa yi-AI enkampanini yakhe.
ULwesine, 7 Mashi, 10.30am
UCharlie Li, oyi-CEO, i-TravelDaily China, uzokwengamela iphaneli enesihloko esithi 'Ukuthatha Amanothi - Izifundo ezivela e-Asia's Digital Frontier', lapho abadlali abahamba phambili emakethe yezokuvakasha yaseShayina babelana ngemibono yabo kanye nabakubonile noVivian Zhou (iphini likamongameli, uJin Jiang International) kanye no-Bai. Zhiwei (CMO, Tongcheng Travel) kanye nezinye izivakashi.
ULwesine, 7 Mashi, 11.00am
'Ukukhempa kuhamba ngedijithali' – enkulumweni yakhe eyisihluthulelo uMichael Frischkorn (CPO & CTO, PiNCAMP) ukhuluma ngesimo esikhona kanye nekusasa lemakethe yokukhempa.
ULwesine, 7 Mashi, 2.30pm
Ithrekhi entsha yetimu Yendawo Yedijithali iqondise ngokuqondile izindawo emazweni akhuluma isiJalimane. U-Alexa Brandau, inhloko yeMediamanagement, kanye noRichard Hunkel, inhloko ye-Open Data & Digital Projects e-German National Tourism Board (DZT), banikeza ukuqonda ngephrojekthi ye-Open Data. Ingxoxo iphinde igxile emisha ekhuthaza lobu buchwepheshe. Abawine i-DZT Thin(gk)athon bethula isisombululo sabo: indlela esekwe ku-AI yokuqoqa ulwazi kumarekhodi edatha evuliwe.
ULwesine, 7 Mashi, 4.15pm
'Ekugcineni ukuqonda izivakashi: kusuka ekhadini lesivakashi kuya esikhwameni sedijithali' – enkulumweni yakhe eyisihluthulelo u-Reinhard Lanner (umeluleki wamasu, Ukuvakasha & Ukungenisa Izihambi, i-Workersonthefield), uchaza ukuthi ukuphathwa kwedatha okuphumelelayo kusebenza kanjani ukuze kube nendlela ekahle yomuntu siqu ezivakashini.
