Ngesikhathi ekhuluma ngo I-ITB Berlin 2024, u-Glenn Fogel, oyi-CEO ye-Booking Holdings, uzwakalise ukusekela okuqinile kokuqaliswa kobuhlakani bokwenziwa. Esigabeni se-Convention's Future Tracks, wethule umbono wakhe wokusebenzisa ubuhlakani bokwenziwa embonini yezokuvakasha, enesihloko esithi Leadership, Innovation, and the Future of Travel. U-Fogel ugqamise umkhuba wangaphambilini wabantu abavakashela izinhlangano zezokuvakasha, lapho okuncamelayo kwase kwaziwa kakade futhi kungase kwethulwe izipesheli ezifanele. Ukwengeza, i-ejensi yezokuvakasha isebenze njengendawo yokuxhumana uma kuba nezinkinga phakathi nohambo. Leli zinga lensizakalo yomuntu siqu, uFogel waphawula, ukuthi iyini ngempela GenAI (ubuhlakani bokwenziwa okukhiqizayo) inganikeza, kodwa ngesilinganiso esibanzi ngenxa yenani elikhulu ledatha etholakalayo.
I-GenAI inikeza amakhasimende izeluleko ezingcono kakhulu uma kuqhathaniswa nalezo ezinikezwa abantu. Ngokusebenzisa izinhlelo zokukhokha ezihlakaniphile zokuhamba, i-GenAI neqembu layo lezinkampani zimi kahle ukuze zibheke ikusasa. Isinyathelo sokuqala kule ndlela ukuhlanganiswa komhleli wohambo olunamandla e-AI kuplathifomu ye-GenAI's booking.com. Lesi sihleli sohambo sisebenzisa ubuhlakani bokwenziwa futhi sakhela phezu kwamamodeli okufunda omshini akhona e-Booking.com, ancoma nsuku zonke izindawo nokuhlala ezigidini zabahambi. I-Open AI's ChatGPT inikeza ukwesekwa okudingekayo kwezobuchwepheshe. Ngokuka-Glenn Fogel, le ntuthuko ku-AI ekhiqizayo ithuthukisa imizamo yabo eqhubekayo ekufundeni komshini, okuvumela intuthuko eqhubekayo kanye nokuthuthukiswa kolwazi lwamakhasimende endaweni yabo.
Ngaleli thuluzi elisha, abahambi banekhono lokungagcini nje ngokubuza imibuzo evamile ehlobene nokuhamba, kodwa futhi benze imibuzo eqondile. Njengoba kushiwo Ukubhuka, abahambi bangahlanganyela ezingxoxweni zesikhathi sangempela ne-AI Trip Planner, banikeze ulwazi mayelana nezidingo zabo ezithile, babuze imibuzo, futhi bacwenge ukusesha kwabo. Ngemizuzwana, ithuluzi linganikeza iziphakamiso ezintsha. Isibonelo, umhleli anganikeza ulwazi nemibono mayelana nezindawo ezingaba khona, izindawo zokuhlala, futhi akhiqize nezinhlelo zohambo zamadolobha, amazwe, noma izifunda. Umgomo uwukwakha inkundla eyodwa ehlanganisa konke okuhlangenwe nakho kohambo, okuhlanganisa izinketho zokuhamba, izinhlelo zokukhokha, nezixazululo ezihlakaniphe kakhulu.
