- Ama-66% angathanda ukuba nenkampani yezindiza, amahhotela, noma inkampani yezokuvakasha koxhumana nabo ngocingo, eqe afinyelela kuma-81% phakathi kwalabo abayi-18 kuya kuma-23
- Ama-58% angathanda ukuthola umugqa oqonde ngqo enkampanini yezindiza, ehhotela, noma enkampanini yezokuvakasha ezinkundleni zokuxhumana, kuthi labo abafika ku-18 kuye ku-23 bafike kuma-68%
- Ama-66% angathanda ukukhetha ukuthumela umyalezo lapho eya enkampanini yezindiza, ehhotela, noma kuwebhusayithi yenkampani yezokuvakasha, efinyelela kuma-76% phakathi kwalabo abaneminyaka engu-18 kuya ku-23
Ucwaningo lwabangu-2,000 73 baseMelika luthole ukuthi cishe izingxenye ezintathu kwezine zabathengi (18%) bakhetha ukuthumela imiyalezo kunamakholi lapho benza izindiza, amahhotela, noma okunye ukubhuka okuhlobene nokuhamba. Phakathi kwabaneminyaka engu-23 kuya kwengu-90 ubudala, leli nani lifinyelela ku-2021% onqobayo. Ngokwenhlolovo ka-Ephreli XNUMX, izinketho zemiyalezo - kufaka phakathi i-SMS, WhatsApp, Ingxoxo ye-Apple Business, I-Facebook Messenger, namawebhusayithi brand kanye nezinhlelo zokusebenza - kubukwa njengendlela elula, encanyelwayo yabahambi ukuzibandakanya nemikhiqizo yabo yokuhamba abayithandayo.
Cishe abaningi (71%) banethezekile lapho inkampani yabo yezindiza, ihhotela, noma inkampani yezokuvakasha ifinyelela futhi ibathumela imiyalezo ngqo, ikakhulukazi uma kunikezwa amadili noma ukwenziwa ngcono. Leli nani lenyuka laya ku-80% phakathi kwabaneminyaka engu-18- kuya kwengu-23 ubudala, okugcizelela inzuzo yemikhiqizo enikeza imiyalezo kulaba bantu abathandwayo futhi enikezela ngohlobo lwezinsizakalo ezizosiza ekuboniseni ikusasa imboni yezokuvakasha. Okunye okutholakele ocwaningweni kufaka:
- Ama-66% angathanda ukuba nenkampani yezindiza, amahhotela, noma inkampani yezokuvakasha koxhumana nabo ngocingo, eqe afinyelela kuma-81% phakathi kwalabo abayi-18 kuya kuma-23
- Ama-58% angathanda ukuthola umugqa oqonde ngqo enkampanini yezindiza, ehhotela, noma enkampanini yezokuvakasha ezinkundleni zokuxhumana, kuthi labo abafika ku-18 kuye ku-23 bafike kuma-68%
- Ama-66% angathanda ukukhetha ukuthumela umyalezo lapho eya enkampanini yezindiza, ehhotela, noma kuwebhusayithi yenkampani yezokuvakasha, efinyelela kuma-76% phakathi kwalabo abaneminyaka engu-18 kuya ku-23
IDelta ihola phambili ekuthumeleni imiyalezo izivakashi ngokubanika amandla okuqala izingxoxo neDelta ngqo kusuka ku-Apple Business Chat, i-SMS, uhlelo lokusebenza lweFly Delta, i-IVR deflection, kanye namakhodi we-QR ngaphakathi ezikhumulweni zezindiza. Lezi zingxoxo zivumela amakhasimende ukuthi ahlangane nenkampani yezindiza ngokushesha futhi kalula. IDelta ibuye isebenzise amandla we-AI exoxa ukuxhasa ama-ejenti ayo futhi isize amakhasimende amaningi ngokushesha okukhulu kunangaphambili, kanye namandla ayo okukhokha okuphakathi nomyalezo ukusiza amakhasimende ukubhuka ukuhamba nokuthenga ngaphandle kokushiya ingxoxo.
IDelta ibambe izingxoxo eziyizigidi ezingama-2.45 ku-Conversational Cloud ngo-2020, izingxoxo ezingama-925,000 zisizwa yi-AI. Kulezo zingxoxo ezihlelwe yi-AI, ama-37% aphathwe ngokuphelele yinhlanganisela yama-bots akhelwe brand ne-AI yokuxoxa. Izikolo zokwaneliseka kwamakhasimende zalezi zimo zaziphezulu kakhulu (i-92 CSAT). IDelta iphinde ihlele ukusebenzisa i-Conversational Cloud ukuzibandakanya namakhasimende nge-Facebook Messenger ne-Twitter DMs.
Njengoba abantu abasha baseMelika abangama-90 babika ukuthi bakhetha ukuthumela imiyalezo nezinkampani zokuvakasha, kusobala ukuthi ikusasa lokuhamba lizobuswa yimikhiqizo ethatha futhi ikala okuhlangenwe nakho kwemiyalezo ngokuthengisa, ukumaketha nokunakekelwa kwamakhasimende.
