I-ITB Berlin, omunye wemibukiso emikhulu yokuhweba ngezokuvakasha kanye nabathengi eYurophu, yaqala ngoMashi 10, 2010 neTurkey njengezwe elisemthethweni elibambisene nabo. Kwakuyindikimba ephefumulelwe ilanga. I-ITB Berlin yenzeke ezinkundleni zemibukiso yase-Messe Berlin ngo-March 10-12, 2010 ibekelwe izivakashi zezohwebo kanye no-March 13-14, 2010 kuvulekele kokubili ezohwebo kanye nomphakathi jikelele. INingizimu Afrika ingelinye lamazwe azishaya isifuba ngokuba nesitendi esisha sha, eceleni kwe-Italy, iNgilandi, neMalaysia; konke lokhu kugqoke ijazi elisha ngo-2010.
Lona unyaka wama-44 we-ITB Berlin, kodwa umelana nesilingo sokuphumula futhi uphelelwe amandla ngokuhamba kweminyaka, lo mbukiso wabathengi waqhosha ngendlela entsha, entsha:
Ukwengezwa okusha ohlelweni e-ITB Berlin bekuyindawo yezinsiza zokuhamba ephathwayo kanye neSocial Media Lounge ukuphendula ekugcizeleleni okwandile emhlabeni wonke ekusebenziseni izinkundla zokuxhumana njengezinkundla zokumaketha. Isigaba esikhethekile sinikezelwe ekuhambeni kwezitabane kanye nabesifazane abathandana nabanye besifazane kwelinye lamahholo, kuyilapho uSuku Lokumaketha Nokusabalalisa lwe-ITB ngoMashi 12, 2010 lwanikezelwa ezidingweni zaleli qembu eliqondiwe - kugxilwe ezibonelweni ezingcono kakhulu zokusebenza ezivela kubaholi bezimakethe.
Ukuvakasha kokuzidela kufakazele ukuphila kwakho isikhathi eside ngokuhlala kuyitimu eboniswayo edumile enamazwe angaphezu kuka-30 abonisa uhambo lwawo kanye nezindawo ezikhangayo zokuvakasha zemvelo. Ngokuvumelana nomthengi, okhula eqaphela indima yakhe njengomhambi oqotho, kube nesidingo esinamandla sesipiliyoni esigxile ekugxileni okuqhubekayo.
U-Lianne Burton, inhloko yezokukhangisa eKapa uthe: “Igalofu, ukudla, newayini kuseyizikhuthazo eziqinile zokuvakasha ezivakashini zaseJalimane ezivakashela eKapa. Kukhona nokuthakasela okunempilo ohambweni lwasemalokishini kanye namasiko aseKapa.” NgokukaBurton, iCape Town Tourism, ngokubambisana nesikhulu sethu saseJalimane i-KpRN (naye oqokiwe omele i-PR yezokuvakasha eNingizimu Afrika eJalimane), badingida izindaba zokuphepha nokuvikeleka, okuseyinkinga enkulu kule makethe.
U-Burton uthe: “Uhambo lwase-Europe kulindeleke ukuthi luhlale luphansi ngo-2010 ngenxa yokuwohloka komnotho emhlabeni wonke, kodwa lokhu kunikeza iKapa ithuba elikahle lokucija imikhiqizo namakhono ethu ukuze lihehe imakethe enenzuzo eJalimane, namanje esengenye yezimboni. izimakethe ezine ezinkulu zamazwe ngamazwe eziyimithombo yethu. Isimo sengqondo sokuqapha sisabusa emkhakheni wezokuvakasha kwezamabhizinisi njengoba abadlali ababalulekile bebonisa inkolelo yabo yokuthi ukuguquka kwemakethe yezokuvakasha kwebhizinisi kuzokwenzeka ngasekupheleni konyaka. "
I-“Theme Days” emcimbini walo nyaka ivumele abahleli ukuthi baveze izindikimba ezithile ngokuhambisana nezitayela zokuvakasha zamazwe ngamazwe. Ukuhambela eceleni kwezitabane, kunokugcizelelwa okwengeziwe ekuzibophezeleni komphakathi ezinkampanini ezibheka ukuguquka kwesimo sezulu kanye nokuvakasha okusimeme, kuhlolwa umthelela wezimboni ezinkulu ezifana nokuhamba ngemikhumbi yesikebhe endaweni ezungezile - okumele kuholele engxoxweni eshisayo.
Ukubeka imali yabo lapho imilomo yabo isesihlokweni senkundla yezokuxhumana, i-ITB Berlin manje isiyasebenza ku-Twitter, LinkedIn, kanye ne-YouTube futhi izoshicilela umbiko we-ITB World Travel Trends Report ku-inthanethi.
Kusho uDavid Ruetz, umphathi omkhulu, i-ITB Berlin, "Sithathe le makethe ekhulayo nemiphakathi eku-inthanethi ngesikhathi esifanele futhi sibheka iwebhu yezokuxhumana njengendlela efanelekile yokubuka imakethe yezokuvakasha futhi sixoxe ngokukhululekile ngezitayela zebhizinisi."
Ezokuvakasha zaseKapa sekunesikhathi eside zitholakala ku-Flickr, Twitter, Youtube, naku-Facebook ngezibalo zayo zakamuva ze-Facebook ezifakazela iqiniso lokuthi izethameli eziku-inthanethi zinamandla. I-Cape Town Tourism izishaya isifuba ngerekhodi layo elinempilo lokusebenzisana kuka-2,000 ngesonto nabalandeli abangu-52,000 bekhasi labalandeli elithi “I love Cape Town”. Lezi zinombolo zikhula nsuku zonke.
