I-Global Blue (uhlelo lokuthenga lwamahhala lwentela), ngezikhathi ezithile luhlaziya ukuthengwa okwenziwa ngabangaphandle izivakashi e-Italy ukuqapha ukuhamba kwezivakashi.
Ucwaningo lwethulwe ngu I-Federturismo (I-Italian Federation of Tourism) ngesikhathi somhlangano waminyaka yonke we-Parliamentary Observatory for Tourism, usihlalo wayo u-Ignazio Abrignani (ummeli kanye nelungu le-Chamber of Deputies of the Italian Republic) ngendikimba ethi “Izinselele ezintsha zezokuvakasha zase-Italy.”
U-Gian Marco Centinaio, (ungqongqoshe ophethe ezokuvakasha njengamanje) lapho ekhumbula isethulo sakamuva sohlelo lweminyaka emi-3 lwe-ENIT, ukusebenza ngokugcwele koMnyango Wezokuvakasha e-Mipaaft (uNgqongqoshe Wezokulima, Ukudla, Amahlathi, Nezinqubomgomo Zokuvakasha) kanye I-Law-Delegation to Tourism (idingida ukubuyekezwa kanye nokuvuselelwa kwekhodi yezokuvakasha kanye nokuvumelana nomthetho wezokuvakasha waseYurophu) ogunyazwe eChamber, yagqamisa ukuthi lo mkhakha ungagcina uthembele “kwisimo sesikhungo esilungele idlala indima yayo kanye namabhizinisi (ezokuvakasha), ibheka imboni yezokuvakasha njengenjini yangempela yezwe.”
Mayelana (okuhlangene) kwe-Global Blue-Federturismo Observatory, idatha yokuqala yalolu cwaningo ngesikhathi sikaJanuwari-Juni 2019 yembula ukukhuphuka okungama-12% ekuthengisweni kwamahhala e-Italy, okuyidijithi ephindwe kabili uma kuqhathaniswa nesemester yokuqala yango-2018.
Izimakethe zase-Italy ezikhona yilezi: INyakatho ne-Italy (59%) kanye neSikhungo (39%) kuyilapho iNingizimu neZiqhingi ziqophe u-2 kuphela%. Ubuzwe babathengi abakhulu: amaShayina ahamba phambili ngezindleko ezimaphakathi zama-euro ayi-1,167, alandelwa abaseRussia ngesabelo sika-11% esewonke kanye nabaseMelika (10%).
Ukuphakama kwesilinganiso sokuthenga okungenantela okwenziwa ngabathengi bokuvakasha bamazwe ngamazwe kukhombisa ukuthi: ITurin ihamba phambili ngokukhula okubonakalayo ekuthengisweni kwamahhala kwentela (+ 48%) kanye nezindleko ezimaphakathi zama-euro angu-1,330, iMilan ngama-36%, neRoma (21%). ), Florence (10%), kanye Venice (6%). I-Verona ne-Bologna zibalwa phakathi kwezindawo ezivelayo esilinganisweni sokuthenga esingenayo sase-Italian.
Ubizo lwesiko laseMedithera kanye nokungenisa izihambi kwaseNingizimu ne-Italy kubonakale kungenakuvinjwa kubavakashi bamazwe ngamazwe. Kule ndawo, Ukuthenga Kwamahhala Kwentela kukhuphuke ngo-22% ezinyangeni ezingu-6 zokuqala zika-2019 uma kuqhathaniswa no-2018. Isilinganiso sezindleko ze-Globe Shopper sasingama-euro angu-986 (+ 21%). U-Palermo ungumholi ekuthengeni okungenantela, nezindleko ezimaphakathi zama-euro ayi-1,362, bebeyingxenye yokuqala yokuthenga okungenantela kuka-2019 kucishe kwaphindeka kabili (+ 48%).
Ubuzwe bokuqala mayelana nokusetshenziswa kwemali: izivakashi ezivela eChina (48% yenani eliphelele), izindleko ezimaphakathi 2,422 euros, kulandelwa abaseRussia (10%), kanye US (9%). I-Naples: ukuthengisa okungenantela kubike ukwanda okungama-37% uma kuqhathaniswa noJanuwari-Juni 2018, ngerisidi emaphakathi engu-1,218 euros.
Ngokuphathelene nobuzwe, emsamo kukhona abahambi baseShayina (30% wesamba sokuthengisa), kulandele isakhamuzi sase-USA (15%), namaRussia (11%). ECapri, kuvela ikakhulukazi abahambi abavela e-United States (34%), eTaiwan (10%), naseChina (10%). Lapha imakethe yentela yokuthenga yamahhala ebhaliswe ngesikhathi sikaJanuwari-Juni 2019 a + 13% uma kuqhathaniswa nengxenye yokuqala ka-2018, ngenani lerisidi eliphakathi elifinyelele ku-1,194 euros.
U-Gianfranco Battisti, umongameli we-Federturismo kanye nomqondisi ophethe we-Ferrovie dello Stato (Fs), uzwakalise ukwaneliseka kwakhe ngemiphumela futhi wanxusa ukuba lezi zilwane zigcinwe zisesimweni esihle ngohlelo lokuqapha oluphakathi nendawo olunikeza ukuqeqeshwa okwanele nokuzibophezela ekwenzeni ngcono ukushoda. izinga lezinhlaka kanye nengqalasizinda egxile kwezokuvakasha.”
U-Battisti wacacisa, “Iqembu le-Fs lizibandakanye ekuthuthukisweni kwemboni ikakhulukazi mayelana nokufinyeleleka nokwabiwa kabusha kokugeleza kwezivakashi ngisho emadolobheni amancane ngoxhumano lwesitimela oluyi-252 oluvulelwe isizini yehlobo lika-2019 nalo elifinyelela izinjongo ezincane, kanye nokuhlangana ukwenza inqubekelaphambili yokuxhumana ngesivinini esikhulu nezikhumulo zezindiza ezinkulu zase-Italy.
"Kodwa hhayi lokho kuphela, kukhona nokunye ukutshalwa kwezimali kwe-Fs kwezokuvakasha ezihamba kancane, nezitimela zomlando eziqoqa ukuvumelana okukhulayo phakathi kwezivakashi zase-Italy nezangaphandle kanye nezokuvakasha okumnandi nokuxhashazwa kwengxenye yamakhilomitha angu-4,000 wesitimela esingasasetshenziswa okufanele sinikezelwe ekugibeleni amabhayisikili. ezokuvakasha kanye nokuqwala izintaba.”
Imibono yeziNhlangano
Ukusesha kwe-Confturismo okusekelwe emazingeni okuthembana nokwaneliseka kwezivakashi zakwamanye amazwe mayelana nendawo yase-Italy, okwethulwa umongameli wayo uLuca Patanè, kukhombisa ukunxusa okungenakuvinjelwa kwezivakashi zakwamanye amazwe ezibheke e-Italy - lokhu naphezu kokusilela okuthile kwengqalasizinda, izikhala zekhwalithi ezinsizeni, nokubambezeleka. emfundweni ephakeme. "Kumele sisheshise ukugcwalisa okushodayo okujezisa kakhulu futhi sisebenzise imizwa eyakhayo mayelana 'nomkhiqizo wase-Italy," kusho uPatanè.
Umbono wesinyathelo esiphuthumayo wabelwa umongameli wase-Assoturismo, uVittorio Messina, owachaza ukuthi “inselele yokuvakasha yase-Italy ingenye ngokuyisisekelo: cabangela ezokuvakasha njengomkhakha. Kuze kube manje, ezokuvakasha bezibhekwa njengento eqhuba izinkonzo, noma ezohwebo, kodwa azikaze zibe umkhakha wezomnotho ngazo zonke izindlela.
"Ngalo mbono kuphela lapho singaveza umklamo womthetho jikelele." Sesifikile isikhathi sokuba uMessina athathe isinyathelo esiphuthumayo nokuthi uhulumeni “akholelwe kukho futhi atshale imali ekukhuthazeni ngokuhlanganyela indawo yase-Italy.”
Ukuthutheleka okuphezulu kwezivakashi e-Italy eminyakeni yamuva nje kungase kuqophe ushintsho ngokuncipha kwezinombolo zabavakashi ngo-2019. Umkhakha wezokuvakasha kufanele uthathe izinyathelo futhi uthathe isinyathelo kusenesikhathi, ndawonye.
"Izifunda zase-Italy kuzofanele zihlehle futhi zamukele 'imishini ye-Brand Italy' ngokuphromotha okufanayo," kwengeza u-Giorgio Palmucci.
