UNgqongqoshe Wezokuvakasha wase-Jamaica, uMhlonishwa. Edmund Bartlett, uthi uMnyango wakhe wenza uhlaka lokwenza iJamaica indawo ehlakaniphile. Uphinde waphawula ukuthi lokhu sekwenze izwe laba yindawo ehamba phambili yokujwayela nokudala izixazululo zoguquko lwedijithali okwenzeka emhlabeni wonke embonini.
Umkhakha wezokuVakasha waseJamaica, usanda kuphothula imigubho yeVeki Lokuqwashisa Ngezokuvakasha, ngaphansi kweNhlangano Yezizwe Ezihlangene Yezokuvakasha, (UNWTO) isiqubulo soSuku Lomhlaba Lwezokuvakasha, mhla zingama-27 kuMandulo – 'Ezokuvakasha kanye Noguquko Lwedijithali.
“Indikimba ye-Tourism Awareness Week kulo nyaka ikhuluma ngenguquko yedijithali eyenzeka kwezokuVakasha. Ngizizwa ngithobekile ngokuthi ezinye izizwe eziningi azigcinanga ngokuqaphela esikwenzayo kodwa sezisebenzise izinhlelo zethu eziningi njengesibonelo ezingasebenzisa emazweni azo. Uhlaka Lwezixhumanisi ikakhulukazi, lwephule izithakazelo zabavakashi bethu futhi lwakha izinhlelo ezintsha neziqhutshwa ubuchwepheshe ukuze kuhlangatshezwane nezintshisakalo zabo ezihlukile,” kusho uNgqongqoshe uBartlett.
UNgqongqoshe uphawule ukuthi UNWTO itimu ekhethiwe, ibibalulekile ngoba ochwepheshe abaningi bemboni badinga ukusebenzisa ubuchwepheshe ngokuzuzisa bona kunokuba besabe ukuthi kungaba nomthelela ophazamisayo.
Umphathi we-Jamaica Vacations Ltd. we-Cruise Tourism, u-Francine Haughton, uchazela amalungu e-Tourism Action Club ngemisebenzi ye-digital monitor ethi 'Jabula noma Cha', kumalungu e-Tourism Action Club phakathi ne-World Tourism Day Forum eyayingo-September 27, 2018 e-Montego Bay Convention Centre. .
“Izindlela zobuchwepheshe obusha zinomthelela omkhulu ekuhambeleni kwezwe futhi zengeza ukubaluleka endleleni izinto ezihlale zenziwa ngayo. Ngobuchwepheshe bedijithali bubeka izindawo zomhlaba ezandleni zawo wonke umuntu, ukuncintisana kweminotho yezokuvakasha kuzoncika emandleni abo okusebenzisa lobu buchwepheshe ukuze bazuze.
Kudala izinga lokubeka izinto obala umhlaba ongakaze ulibone ngaphambilini. Esikhathini se-Nano siyakwazi ukuthola impendulo ebalulekile ezivakashini zethu ezingasisiza sithuthuke, sikhule futhi sizuze okwengeziwe. Le datha ebalulekile ishayela iphrofayili yezibalo zabantu emakethe, okuyithuluzi elikhulu lokuqhuba izinqumo,” kusho uBartlett.
Ubalule ukuthi uMnyango wakhe usebenzise i-Tourism Awareness Week, eqale ngeSonto zingama-23 kuMandulo, ukugqamisa ezinye zezinhlelo ezibalulekile uMnyango wakhe ozenzile ukuze kuthuthukiswe ubuchwepheshe.
“I-Tourism Linkages Network idale i-Taste Jamaica Mobile App enikeza ukufinyelela kusuka noma yikuphi emhlabeni ezindaweni zethu ezishisayo, izindlela zokupheka kanye nemicimbi egxile ekudleni. Ngasikhathi sinye, iphromotha izindawo zokudlela nezindawo zokudla kulo lonke elase-Jamaica. INethiwekhi iphinde yethula inkundla ye-inthanethi ye-Agri-Links Exchange Initiative (ALEX), esiza ukuthengwa nokushintshisana kwezimpahla phakathi kwabalimi nabathengi ngaphakathi komkhakha wamahhotela wendawo,” kusho uBartlett.
Uphinde wabelana ngokuthi i-Jamaica Tourist Board (JTB) ine-Visitjamaica.com entsha ehlanganiswe ngokugcwele, enezilimi eziningi, eshintsha indlela i-Destination Jamaica exhumana ngayo nomhlaba. Ingosi yewebhu iyingxenye yesu lonke le-JTB lokuncintisana endaweni yemakethe yomhlaba wonke ehlala ishintsha kanye nokwenza kabusha izindlela zayo zokumaketha nokuthuthukisa i-Jamaica njengendawo okuyiwa kuyo.
“Ngicabanga ukuthi mhlawumbe isici engisithanda kakhulu sale webhusayithi entsha ukuthi inikeza ukufinyelela kwesikhathi sangempela kanye nokuqukethwe kubaqhubi bezokuvakasha kanye nabamele ezokuvakasha emhlabeni jikelele okubavumela ukuthi baphumelele ngokwengeziwe ekuthengiseni iJamaica. Lokhu kuzovumela izinhlaka zethu ezincane kwezokuvakasha ukuthi zihlomule ngqo,” kusho uNgqongqoshe.
Ngeviki Lokuqwashisa Ngezokuvakasha, uMnyango kanye nezinhlaka zawo baxoxisane nentsha ngokusungula umncintiswano wokumaketha ngedijithali, kanye nokubamba inkundla yezobuchwepheshe kwezokuvakasha - yomibili ebingamalunga eQembu Lezokuvakasha eliphethwe yi-JTB.
Ukwengeza, uMnyango wethule ngokusemthethweni izwe ngezisetshenziswa zokuqapha zedijithali ezintsha ezithi “Ujabulile noma Cha” ezibekwe ezikhumulweni zemikhumbi ukuze kuqashwe okuhlangenwe nakho kwezivakashi ngesikhathi sangempela. Imonitha iyithuluzi elilula elisebenzisa ama-emoji aqashelwa umhlaba wonke ukuze lithwebule amazinga okwaneliseka.
“Singakwazi ukusebenzisa le datha ukukhomba izinkinga, sidalule izimbangela kalula, futhi senze izenzo zokuthuthukisa ezingakalwa futhi ziqinisekiswe. Ivumela futhi izinyathelo ezisheshayo ezingenziwa ngezinye izikhathi ngisho nangaphambi kokuba umkhumbi uhambe noma ngokushesha ngemva kwalokho,” kuchaza uNgqongqoshe.
UNgqongqoshe u-Bartlett okwamanje use-London, kanye noMqondisi Wezokuvakasha u-Donovan White, behambele i-JTB's Jamaica Travel Market. Bazosebenzisa leli thuba ukuhlangana nabaqhubi bezokuvakasha abaphezulu e-United Kingdom ukuze babelane ngentuthuko ejabulisayo yezindawo zokungcebeleka kanye neminikelo emisha e-Jamaica. UNgqongqoshe kulindeleke ukuthi abuyele esiqhingini ngoSepthemba 30, 2018.
