Enkulumweni yakhe yokuvula, uNgqongqoshe uBartlett wakhuluma noSomlomo ngokuthi: “Ngimi kule Ndlu eHloniphekile namhlanje ntambama ukugqamisa impumelelo emangalisayo Imboni yezokuvakasha yaseJamaica, okuyinkomba yokukhula komnotho nokuchuma. Impumelelo eqopha umlando kwezokuvakasha ayigcinanga nje ngokubeka iJamaica ebalazweni lomhlaba kodwa isibe umgqugquzeli wentuthuko yezomnotho kazwelonke.”
Umkhakha wezokuvakasha e-Jamaica ukhule ngendlela engakaze ibonwe ngo-2023, eheha izivakashi ezivela emhlabeni wonke ezizela amabhishi ahlanzekile, izindawo ezikhangayo ezinezinga eliphezulu, amasiko aphilayo, ukudla okumnandi, kanye nokungenisa izihambi okufudumele. Lokhu kuthutheleka kwezivakashi kuhumushele ekuthuthukeni komnotho okubalulekile, ngemali engenayo efinyelela phezulu.
Izilinganiso zikhomba ukuthi isiqhingi kufanele sirekhode ingqikithi yezivakashi eziyizi-4,122,100 esikhathini esingangoMasingana kuya kuZibandlela wezi-2023. Lokhu kuzobonisa ukwanda ngo-23.7% phezu kwenani eliphelele lezivakashi eziqoshwe ngo-2022. okungamela ukwenyuka ngo-2,875,549% kunenani labantu abafika bemile abarekhodwe ngo-16. Ukwengeza, kulindeleke ukuthi unyaka uphele nabagibeli bezikebhe abayizi-2022, okungamela ukwenyuka ngo-1,246,551% kwizibalo zika-46.1.
Lokhu kuqhuba iphethini yokukhula emangalisayo kwezokuvakasha, ngokufika kwezivakashi kanye neholo. I-Jamaica isihambe amakota ayi-10 elandelana kusukela umqedazwe we-COVID-19 okhombisa ukukhula okukhulu, futhi ngokwezibalo zokufika kuze kube manje, zonke izinkomba zithi ikota ye-11 izokhombisa ukukhula okukhulu.
Mayelana neholo lezokuvakasha, lokhu kuthutheleka kwezivakashi kulindeleke ukuthi kukhiqize izigidigidi ezi-4.265 zamaRandi ngonyaka ka-2023, okufanekisela ukwenyuka okulinganiselwa ku-17.8% emalini engenayo etholwe ngo-2022, kanye nokwenyuka kwemali engenayo ngo-17.2% ngonyaka owandulela ubhubhane 2019.
Uma izwe liqhubeka nalo mgudu wokukhula ohlaba umxhwele, izwe lizobe lisendleleni yokwedlula izilinganiso zezivakashi eziyizigidi ezi-4 kanye neholo lemali yangaphandle engu-$4.1 billion ekupheleni konyaka.
Okunye okucatshangelwayo okucatshangelwayo kwalezi zinzuzo ukuze kufake ngokuqondile imali engenayo eqondile esikhwameni sikahulumeni yilezi:
- Izimali ezikhokhwayo zeSikhwama Sokuthuthukiswa Kwezokuvakasha (TEF) eziya ngqo esiKhwameni Esihlanganisiwe - US$57.5 wezigidigidi noma u-JA$8.9 wezigidigidi
– Intela Yokusuka - US$100.6 million noma JA$15.6 billion
- Imali Yokuthuthukisa Isikhumulo Sezindiza - US$28.8 million noma JA$4.47 billion
- I-Airline Passenger Levy - US$57.5 million noma i-JA$8.9 billion
- Izindleko Nezindleko Zabagibeli - US$69 million noma JA$10.7 billion
– IGART – US$22.6 million noma JA$3.5 billion
- IZIMALI EZIYONKE EZIQONDILE (konke ngenhla) - US$336 million noma JA$52 billion
Lokhu kubandakanya imali engenayo eqondile kuphela; okungahlanganisiwe yilena engaqondile enkulu ngokuphindwe kaningi futhi ihlanganisa izimali ezichithwa ezindaweni zokudlela, ezitolo, ezitolo ezinkulu, kubathengisi bemisebenzi yezandla, izindawo ezikhangayo, abaqhubi bezokuthutha ezihamba phansi, abaqondisi bezivakashi, ama-Airbnb, izinkulungwane eziningi eziqashwe ngokuqondile nangokungaqondile nangale kwalokho, ukuxhumana ngabalimi, abakhiqizi, abasabalalisi, abanye abahlinzeki, imisebenzi yokwakha, nokunye.
AMASU AMASU
Ubambiswano lwamasu luthuthukise impumelelo yezokuvakasha yase-Jamaica njengoba izinsiza zazihlanganiswa, ukufinyelelwa kwemakethe kwandiswa, futhi kwakhiwa nokusebenzisana. Ukusebenzelana nezinkampani zezindiza, izinhlangano zezokuvakasha, namaketanga amahhotela kuye kwasiza ekwandiseni ukuqwashisa ngomkhiqizo, ukuheha izivakashi eziningi, kanye nokwehlukahlukana kokuhlangenwe nakho kwezivakashi.
Ukuqhuma kwezimakethe zamazwe ngamazwe ngo-2023 kube yingxenye yokwanda kwesidingo seBrand Jamaica kanye nokwenyuka okusekelayo kokuhamba ngendiza. Lokhu kufaka phakathi:
- E-Argentina, eChile nasePeru njengoba bekubhekwe ukuthi kubuyiselwe ingxenye yemakethe yezivakashi yaseNingizimu Melika enenzuzo enkulu. Umgomo uwukuqinisa izivakashi ezifikayo ezivela kule makethe yomthombo ezivakashini ezingu-250,000 eminyakeni emi-5 ezayo.
- Eastern Europe ukuphromotha i-Destination Jamaica phakathi nemidlalo ye-19th World Athletics Championships e-Budapest, e-Hungary, ngo-Agasti. Lapho, uNgqongqoshe Wezokuvakasha uhlangane nabasebenzi bezokuvakasha abangaphezu kuka-50, abenzeli bezokuvakasha, nabamele abezindaba ukuze baxoxe ngendlela entsha i-Jamaica ezoxoxisana ngayo namazwe ase-Europe Emaphakathi naseMpumalanga, okuhlanganisa i-Poland, i-Georgia, i-Serbia, ne-Bulgaria, phakathi kwamanye.
- Canada, lapho ama-ejensi aphezulu aphambili, aholwa yi-Ensemble Travel ne-Kensington Tours, abelane ngokuvula isiginesha yephromoshini entsha yemakethe kanokusho yase-Jamaica ethi “Buyela e-Luxurious Jamaica” e-Toronto.
- The United Kingdom, lapho i-Jamaica manje isiyindawo ehamba phambili yezivakashi zaseBrithani eziya eCaribbean. Ngaphandle kwe-World Travel Market London, izwe manje selibeke umgomo omusha wokwamukela izivakashi ezingu-250,000 eziphuma e-UK nase-Ireland ngo-2025.
Izibopho zokuthutha ngendiza nazo ziyaqhubeka nokwanda, futhi inkathi yasebusika ka-2023/24 ibukeka iyinhle. I-Jamaica Tourist Board (JTB) igcina ukusebenzelana okuqinile nabaqhubi bezokuvakasha nezinkampani zezindiza ukushayela ukubhuka ebusika. Kukhona indiza entsha evela eCanada Jetlines, Flair, Frontier Airlines, Norse Atlantic Airways, LATAM Airlines, kanye neSouthwest Airlines.
Embukisweni oqinile wokuzethemba i-Destination Jamaica, izihlalo zezindiza eziyirekhodi eziyizigidi ezingu-1.05 zivikelekile ezindizeni ezicishe zibe ngu-6,000 eziza ezweni ziphuma e-United States phakathi nesizini ezayo yasebusika. Lokhu kunyuka kokuhamba ngendiza kumele ukukhula ngo-13% ebusika ngo-2022/2023, lapho kuqoshwe khona izihlalo zezindiza eziyizi-923,000.
Kuze kube manje, izindiza eziyi-10 zinezindiza ezingaba ngu-5,914 ezibhukhwe ngaphandle kwamasango abalulekile ase-US esikhumulo sezindiza i-Sangster International Airport e-Montego Bay kanye ne-Norman Manley International Airport e-Kingston phakathi kukaJanuwari no-April 2024, okungeza esiphithiphithini esilindelwe ngesikhathi samaholide kaKhisimusi ka-2023.
Ukuzethemba kwabatshalizimali kuhlala kuqinile futhi izwe lihloselwe ukuthola amakamelo amasha angu-20,000 eminyakeni eyi-10 kuye kwengu-15 ezayo, okuhlanganisa namakamelo amasha angu-2,000 ngo-2024. i-Riu Palace Aquarelle enamagumbi angu-1,000, kanye ne-Unico Hotel enamakamelo angu-2,000 e-Montego Bay.
E-World Travel Market London ngoNovemba, kwamenyezelwa ukuthi kuphuma emhlanganweni ukuthi iqembu lamahhotela aphesheya elidumile, i-Lopesan, elaziwa ngephothifoliyo yalo emangalisayo yamahhotela angaphezu kuka-17,000 kulo lonke elaseYurophu, e-Asia naseCaribbean, lifuna ukwakha i-1,000. -Igumbi lokunethezeka lokungcebeleka esiqhingini. Le ntuthuko kulindeleke ukuthi ikhiqize imisebenzi eqondile nengaqondile engaphezu kuka-2,500, futhi ibe nomthelela omuhle kubalimi, abakhiqizi, amabhizinisi amancane kanye nabanye ababambiqhaza.
Ngale kwalokhu kuthuthukiswa okusebenzayo, i-Jamaica nayo inokutshalwa kwezimali okuqinile okuzayo maduze, okuvela ezithakazelweni zebhizinisi lase-Jamaica, iThailand, Middle East, Mexico, kanye nezithakazelo zaseYurophu.
UKWAKHA UKUXHUMANA NOMSEBENZI WABANTU
Ngaphandle komthelela wayo oqondile, imboni yezokuvakasha ethuthukayo isiphenduke umfutho kwezinye izigaba zomnotho. Amabhizinisi endawo, kusukela ezindaweni zokudlela nezindawo eziheha abalimi nabakhiqizi, adlondlobele njengoba enakekela izidingo zezivakashi ezihlukahlukene. Lokhu-ke kuye kwakhuthaza ukukhula kwezolimo, ezokuthutha nezimboni ezihlukahlukene zezinkonzo.
Ubudlelwano be-symbiotic phakathi kwezokuvakasha nale mikhakha budale i-ecosystem yezomnotho eqinile. Ngaphezu kwalokho, imiphumela emihle iyanda ngale kwezinzuzo zezezimali ezisheshayo. Ukutshalwa kwezimali kwingqalasizinda, njengamanethiwekhi ezokuthutha athuthukisiwe kanye nezinsiza ezithuthukisiwe, akugcini nje ngokuthuthukisa ulwazi lwabavakashi kodwa futhi kunomthelela ekuthuthukisweni kwezwe lonke. Imali eyengeziwe etholwa ezokuvakasha ivumela ukutshalwa kwezimali okwengeziwe kwezemfundo, ukunakekelwa kwezempilo, kanye nenhlalakahle yomphakathi, kukhuthaze izinga lempilo elingcono kuzo zonke izakhamizi zase-Jamaica.
Lokhu kugcizelelwa impumelelo yenkundla ye-Agri-Linkages Exchange (ALEX), ekhiqize imali elinganiselwa ku-$1 billion yokuthengisa ngabalimi abancane. Laba bangabalimi abancane abanezindawo ezingamahektha angu-3 kanye namahektare angu-5 kanye nabalimi bangasemuva abadayisela amahhotela endawo nezindawo zokudlela. Inkundla ye-ALEX, okuwuhlelo lokusebenzisana phakathi kwe-TEF ne-Rural Agricultural Development Authority (RADA), iguqule ukusebenzisana phakathi kwabanikazi bamahhotela nabalimi.
Lokhu kufakazelwa nayimali ebolekiwe yezokuvakasha ngeBhange Lokuthekelisa Kazwelonke (i-EXIM) esedlule ibhiliyoni elilodwa lika-$1 ngo-2023. Isikhungo semalimboleko samabhizinisi amancane namaphakathi (SMTE), esiphethwe yi-TEF esixhaswe nge-EXIM Bank, siyadlala. iqhaza elibalulekile ekuthuthukiseni ukuqina namandla ama-SMTEs emkhakheni wezokuvakasha. Lolu hlelo lunikeze amabhizinisi amandla okuthola uxhaso lwemali olungafika ku-$25 wezigidi ngenani lenzalo elikhangayo elingu-4.5% iminyaka emi-5.
Ngophiko lokuthuthukisa abantu, i-Jamaica Centre of Tourism Innovation (JCTI), isizwe siyaqhubeka nokutshala imali ekuqeqeshweni okuqhubekayo nasekunikezeni izitifiketi kwezinkulungwane zabasebenzi bezimboni kuso sonke isiqhingi futhi sibanikeze amathuba amasha. Kusukela ngo-2017, i-JCTI inikeze ngempumelelo izitifiketi zochwepheshe kubantu abangaphezu kuka-15,000, iqinisa ukuzibophezela kwezwe ekuthuthukisweni kwabasebenzi emkhakheni wezokuvakasha.
ISikimu Sempesheni Yabasebenzi Bezokuvakasha (i-TWPS), esiqale ukusebenza ngoJanuwari 2022, siyaqhubeka nokuhlinzeka ngenetha yokuphepha edingeka kakhulu kubasebenzi bemboni abasebenza ngokuzikhandla, manje abakwazi ukuthatha umhlalaphansi ngokunethezeka nesithunzi phakathi neminyaka yabo.
Uhlelo lwempesheni lubambe umhlangano wawo jikelele wokuqala wonyaka ngendlela exubile eMontego Bay Convention Centre ngoJulayi walo nyaka. U-$1 bhiliyoni wafakwa nguHulumeni waseJamaica ukuvumela izinzuzo ezisheshayo ezitholwa abahola impesheni abaqeqeshiwe. Iminikelo yamalungu kulesi sikhwama manje isimi ngaphezu kwesigidigidi esingu-$1 kanti abasebenzi abangaphezu kuka-9,000 babhalisiwe kanye nezinkulungwane eziningi ezengeziwe.
UMHOLI WOKUMAKALA KWEZOKUVAKASHA
I-Jamaica iyaqhubeka nokubamba iqhaza elibalulekile ekuqhubekiseni ukuqina kwezokuvakasha emhlabeni wonke ngokusebenzisa izinhlelo zayo zamasu nokuzibophezela okungantengantengi ezinkambisweni ezisimeme zezokuvakasha. Nge-Global Tourism Resilience & Crisis Management Centre (GTRCMC), izinyathelo zokunciphisa umthelela wokushaqeka kwangaphandle, njengezinhlekelele zemvelo kanye nezinhlekelele zomhlaba wonke, emkhakheni wezokuvakasha kanye nezokuvakasha emhlabeni wonke ziye zabhekwana nazo.
UMhlonishwa. UNgqongqoshe u-Bartlett usanda kubuya e-Dubai lapho ehambele khona i-COP 28, iNgqungquthela Yezizwe Ezihlangene Yokuguquguquka Kwesimo Sezulu ka-2023, nabaholi bomhlaba wonke, abameleli bakahulumeni, nabanye ababambiqhaza abaholayo, lapho bebexoxisane ngokuthi kungakhawulwa kanjani futhi kulungiselelwe ukuguquguquka kwesimo sezulu. UNgqongqoshe wethula inkulumo yosuku eNgqungqutheleni ye-Latin America and Caribbean Development Bank’s (CAF) enesihloko esithi “We are the Caribbean: We are the Solution.”
Ngenkathi elapho, uNgqongqoshe wethule Imiklomelo yokuqala Yokusimama Kwezokuvakasha Emhlabeni Wonke njengengxenye Yemiklomelo Yaminyaka yonke Yezokuvakasha Yezwe yama-30, ethathwa njengama-Oscars embonini yezokuvakasha nezokuhamba.
Abaklonyelisiwe aba-5 bekuyizizwe zaseQatar; iMaldives; ePhilippines; kanye nezinkampani zamandla ezinkampani zase-UAE i-DP World, inkampani ye-Emirati yezokuthutha yamazwe ngamazwe egxile ekuthuthweni kwempahla, ukusebenza kwetheku, izinsiza zasolwandle, kanye nendawo yokuhweba mahhala; kanye ne-Dnata, umhlinzeki ohamba phambili wezinsizakalo zezindiza nezokuvakasha ohlinzeka ngokuphathwa komhlaba, imithwalo, ukuvakasha, ukudla, nezinsizakalo zokudayisa emazweni angaphezu kwama-30 kuwo wonke amazwekazi angu-6.
I-Global Tourism Resilience Awards ingaphansi kokuqondisa kwe-GTRCMC - ithange lokucabanga lamazwe ngamazwe elikomkhulu e-Jamaica, elinamasathelayithi e-Afrika, e-Canada, naseMpumalanga Ephakathi.
I-Jamaica ihambe nemiklomelo emi-2 emikhulu kuma-World Travel Awards ahlonishwayo: “Indawo Yomndeni Engcono Kakhulu Emhlabeni” kanye “Nendawo Enhle Kakhulu Yokuhamba Ngesikebhe Emhlabeni.”
Izingxoxo zokusimama kwezokuvakasha kanye nokutshalwa kwezimali zizoqhubeka ngokuqina e-Jamaica ngonyaka ozayo ngesikhathi sokugubha iminyaka eyingqophamlando yeNhlangano Yezizwe Ezihlangene isimemezelo sangomhla ziyi-17 kuNhlolanja njengeGlobal Tourism Resilience Day, iJamaica eyawuqhakambisa, lapho izwe lizobe libambe isiteji sesibili seGlobal Tourism. Inkomfa Yokuqina E-Montego Bay kusukela ngo-February 2-16 njengengxenye yokubhekwa kwalolu suku emhlabeni wonke.
Ngaphambi kwalokho, mhla ziyi-14 kuNhlolanja wezi-2024, iNhlangano Yezizwe Ezihlangene isebenzela ukubamba Inkulumo-mpikiswano Yongqongqoshe mayelana Nokuqina Kwezokuvakasha ukuze iqinise ukugqama komzamo kanye nokufinyeleleka komlayezo emhlabeni wonke.
Le ngqungquthela ye-Resilience izohlanganisa abaholi abacabangayo emhlabeni wonke, izifundiswa, ongqongqoshe bakahulumeni, ochwepheshe bezokutshalwa kwezimali, nabanye ababambiqhaza ababambe iqhaza embonini yezokuvakasha abavela eMpumalanga Ephakathi, e-Afrika naseCaribbean, eholwa nguNobhala Jikelele weNhlangano Yezizwe Ezihlangene Yezokuvakasha. (UNWTO), Zurab Pololikashvili, kanye noSihlalo we UNWTO UMkhandlu Ophethe, uMhlonishwa u-Ahmed Al Khateeb, uNgqongqoshe Wezokuvakasha Wombuso wase-Saudi Arabia.
Le ngqungquthela ihlelwa ngokuhlanganyela uMnyango Wezokuvakasha, i-GTRCMC, i-Caribbean Tourism Organisation (CTO), i-Caribbean Hotel and Tourism Association (CHTA), i-International Tourism Investment Conference, i-Jacobs Media, kanye ne-World Travel Awards.
IQHUBEKA PHAMBILI Umfutho
I-Jamaica ingena enkathini yezivakashi zasebusika zika-2023/2024 ngamandla amakhulu futhi uNgqongqoshe Wezokuvakasha uqinisekile ukuthi kuzoba isizini eyirekhodi kwabafikayo kanye nezinzuzo. Lezi yizindaba ezinhle kakhulu njengoba imboni yezokuvakasha yaseJamaica ingamandla aqhubezela isizwe ekuphakameni komnotho ngendlela engakaze ibonwe.
Ukuthuthukiswa kwezokuvakasha kuyaqhubeka nokweseka ukuxhumana okujulile kwemikhakha ehlukene, ikakhulukazi nemboni yezolimo kanye neyokukhiqiza, ukugqugquzela imisebenzi yamabhizinisi amancane, futhi kugqugquzele ukufakwa okwengeziwe kwemiphakathi yendawo ochungechungeni lwenani lezokuvakasha.
Izwe liyaqinisekisa ukuthi inethiwekhi exhumene yamathuba ezokuvakasha eyakhayo ngeke iphakamise umkhakha wezokuvakasha kuphela kodwa isizwe sonke, njengoba iqhubeka nohambo lwalo njengabantu lokuthuthukisa umkhiqizo kanye nokugqugquzela ukuthula, inqubekelaphambili, kanye nempumelelo.
