I-Kenya igxile ekukhangiseni kwezokuvakasha e-India naseSpain, ifuna ukuheha izimakethe ezintsha e-Asia naseYurophu ukuze ikhulise ukukhula kwayo kwezokuvakasha ukuze ifinyelele abantu abafika ezigidini ezingu-2.5 eminyakeni emithathu ezayo.
I-Kenya Tourism Board (KTB) ithe kuleli sonto izohola abenzeli bezokuvakasha bendawo ohambweni lokumaketha oluya eNdiya naseSpain, ibheke ukuheha abavakashi baseNdiya naseSpain ukuthi bavakashele eKenya.
Bangaphezu kwe-10 abalingani bezokuvakasha baseKenya abazobukisa ngezindawo eziheha izivakashi zaseKenya eMumbai, eNdiya. Ozakwethu bezohwebo basetendeni elise-Bombay Exhibition Centre eMumbai ukuze bahehe abavakashi abaya eKenya e-Outbound Travel Mart (OTM) yezinsuku ezintathu.
I-OTM ingumbukiso wezokuvakasha ohamba phambili esifundeni sase-Asia-Pacific osebenza njengesango eliya ezimakethe zezokuvakasha ezinkulu zaseNdiya iKenya manje esiqondise kuyo; izikhulu zaseNairobi zitshele iBusiness Daily ngasekuqaleni kwaleli sonto.
Isikhulu esiphezulu se-KTB uBetty Radier uthe i-India isalokhu iyimakethe ebalulekile lapho iKenya ingaqhubeka nokukhulisa izibalo zokufika kwezokuvakasha ezifinyelele cishe ku-125,032 izivakashi ngonyaka odlule, ukukhula ngamaphesenti angu-6.17 uma kuqhathaniswa nonyaka odlule.
I-India ibalwa phakathi kwezimakethe ezinhlanu eziphezulu zemithombo yezivakashi zaseKenya ezivela ezwenikazi lase-Asia futhi ibhekwa njengemakethe yokuvakasha ephumayo ekhula ngokushesha kakhulu. Imakethe yezokuvakasha ephuma eNdiya kulindeleke ukuthi ifinyelele ekuvakasheni kwezigidi ezingama-50 ngo-2020.
“I-India iyimakethe ebalulekile eKenya futhi sihlele ezinye izinhlelo kanye nokutshalwa kwezimali okuzothuthukisa ukuqwashisa ngomkhiqizo ngemidlalo efana nekhilikithi, igalofu, kanye nokwenza amafilimu” kusho uNksz Radier.
Uthe i-KTB kuleli sonto izophatha i-Filmfare, okungenye yephephabhuku elidume kakhulu le-Bollywood elithwebula imikhiqizo ehlukahlukene yezokuvakasha kanye nolwazi eKenya linikeza abenzi bamafilimu ithuba lokubonisa lesi sizwe sase-Afrika njengendawo yokuqopha. I-India ibalwa phakathi kwezimakethe ezinhlanu eziphezulu zemithombo yezokuvakasha e-Kenya ezivela e-Asia.
Abavakashi baseKenya abafika ngo-2018 bakhule ngamaphesenti angama-37.33 kusukela ngonyaka odlule baze bawela ezigidini ezimbili okokuqala ngqa, okubeke ukukhula okubonakalayo kweholo lafinyelela ku-Sh157 billion. Izibalo zakamuva zikhombisa ukuthi izivakashi ezingaphezu kwezigidi ezimbili zivakashele lesi sizwe sase-Afrika ngonyaka wezi-2018.
Irekhoda ukukhula okuhle emikhakheni yezokuvakasha kanye nezokundiza, iKenya manje isikhombisa inkambiso entsha ekuthuthukisweni kwezokuvakasha eMpumalanga Afrika eminyakeni eyi-10 ezayo nokuqagela ukukhula okufika kumaphesenti ayisithupha (6%) ngonyaka.
Imibiko evela eNairobi ikhomba ukuthi ukukhula kwezokuvakasha kuqoshwe ukudlula eminye imikhakha yezomnotho.
IWorld Travel and Tourism Council (WTTC) umbiko ubonisa ukuthi imboni yezokuvakasha neyokuvakasha yaseKenya inkulu kuneyezimayini, amakhemikhali, kanye nemboni yokukhiqiza izimoto ihlangene. Inani lezomnotho lomkhakha wezokuvakasha webhizinisi nezokungcebeleka lihlanganisa amaphesenti ayishumi Omkhiqizo Wasekhaya WaseKenya (GDP), ocishe ulingane nomkhakha wamabhange waseKenya, umbiko ubonisile.
