I-Las Vegas igubhe umkhankaso wayo omusha ngemicimbi ekhethekile nemisebenzi endaweni yonke yokukhanyisa idolobha elinsomi.
Lo mkhankaso wethulwe ngeSonto, Jan. 26 ngesikhangiso esiyimizuzwana engama-60 esiqala ngesiqubulo esisha saleyo ndawo esithi “Kwenzekani Lapha, Kwenzekani Lapha Kuphela,” esasakazwa ngo-62.nd Imiklomelo ye-GRAMMY™. Lesi sikhangiso siyaqhubeka nokuqinisa isimo sohlobo oludumile njengomqaphi omkhulu wenkululeko yabantu abadala.
Ukuze kuqalwe umgubho, i I-Las Vegas Convention kanye Nemvume Yezivakashiy (i-LVCVA) isingathe umhlangano nabezindaba eFremont Street Experience eDowntown Las Vegas lapho uMbusi uSteve Sisolak ememezele uJan. 30, 2020 njengoSuku lweVegas Kuphela. Abanye ababekhona nguBrian Yost, i-COO ye-LVVA, uPatrick Hughes, umongameli kanye ne-CEO yeFremont Street Experience kanye noDerek Stevens, oyi-CEO ye-The D Las Vegas, i-Golden Gate Hotel & Casino kanye ne-Downtown Las Vegas Events Centre.
Ngemuva komcimbi wokumenyezelwa, kwembulwe izigelekeqe ze-Instagram ezifanele ukuzithwebula kwezinye zezindawo ezidumile kuleli dolobha okuhlanganisa neFremont Street Experience, The Cosmopolitan of Las Vegas, Imithombo yaseBellagio, The LINQ Promenade, McCarran International Airport – Terminal 1, Grand Canal Shoppes at The Venetian Resort Las Vegas and Wynn Las Vegas. Kamuva ngalobo busuku, izindawo zokungcebeleka zenza amatende phezulu naphansi e-Las Vegas Strip kuboniswe imiyalezo ethi #OnlyVegas, kuyilapho i-Eiffel Tower eParis Las Vegas, i-The High Roller e-LINQ Promenade kanye nophawu lwe-Welcome to Fabulous Las Vegas lubenyezela ngokunsomi sibonisa umkhankaso omusha. .
“Njengoba u-2020 uphawula ukuqala kweshumi leminyaka elisha, iLas Vegas ihamba phambili ekusungulweni kwebhizinisi, intuthuko kwezobuchwepheshe, kanye nokuzijabulisa okumangalisayo. Ukuthathwa kwetende kanye nokwenza kusebenze i-Vegas kuphela kugubha indawo ekuyiwa kuyo ngokuvela komunye wemikhankaso yokukhangisa eyisakhiwo sodumo ekhona. Siyaziqhenya ukukhombisa umhlaba ukuthi 'Kwenzekani Lapha, Kwenzeka Kuphela Lapha'," kusho uSteve Hill, oyi-CEO kanye nomongameli we-LVVA. “Ucwaningo lwethu lukhombisa ukuthi ngenxa yengcindezi nengcindezi yokuphila kwansuku zonke, abahambi bethu bafuna ukuphunyuka kukho konke, okuyinto iLas Vegas ehlale ihlinzeka ngayo. Kulo mkhankaso, sinikeza abantu imvume abayifunayo ukuthi bangene kulokho kubaleka.”
Le migubho izoqhubeka impelasonto yonke okuhlanganisa nokukhonjiswa kwesikhangiso esisha ohlelweni lweFremont Street Experience iViva Vision Light Show ngo-7 ebusuku nango-11 ebusuku. Izivakashi kanye nabantu bendawo bayakhuthazwa ukuthi bavakashele okwenziwa ku-Instagram kuze kube yiSonto ukuze bathole ithuba lokuthola amaphuzu akhethekile e-Vegas swag kusukela ngo-3:30 pm kuya ku-10 pm nsuku zonke.
Futhi, ngokokuqala ngqa, i-Las Vegas izodlala isikhangiso esisha phakathi nemikhosi yangaphambi kwegeyimu ye-Super Bowl LIV, kuleli Sonto, Feb. 2, phakathi kuka-5:30 - 6 pm EST/2:30 - 3 pm PST. Lesi sikhangiso sihlanganisa amaciko ahlala e-Las Vegas u-Shania Twain, Christina Aguilera kanye ne-Aerosmith, futhi sigqamisa ukuzizwisa izivakashi ezizoba nazo kuleli dolobha lohlobo olulodwa kuphela.
Imicimbi nokwenza kusebenze okumayelana nokwethulwa kwakuhlelelwe uJanuwari 26 kodwa kwahlehliswa kulandela ukushona kuka-Kobe Bryant, indodakazi yakhe uGianna nabanye abayisikhombisa ngenxa yokuhlonipha imindeni nomphakathi wase-Los Angeles.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Later that evening, resort marquees up and down the Las Vegas Strip displayed #OnlyVegas messaging, while the Eiffel Tower at Paris Las Vegas, The High Roller at The LINQ Promenade and the Welcome to Fabulous Las Vegas sign glowed purple in reflection of the new campaign.
- Following the proclamation ceremony, selfie-worthy Instagram pop-ups were unveiled at some of the city’s most iconic locations including Fremont Street Experience, The Cosmopolitan of Las Vegas, Fountains of Bellagio, The LINQ Promenade, McCarran International Airport – Terminal 1, Grand Canal Shoppes at The Venetian Resort Las Vegas and Wynn Las Vegas.
- To kick off the celebration, the Las Vegas Convention and Visitors Authority (LVCVA) hosted a press conference at Fremont Street Experience in Downtown Las Vegas where Governor Steve Sisolak proclaimed Jan.
