Amadolobha asingatha imicimbi yezemidlalo njengama-Olympics adinga ukucabangela ifa lesikhathi eside lokuba usokhaya, kunokugxila ekuthuthukiseni ngokushesha izinombolo zezivakashi, abahleli bephaneli ku- WTN I-London 2023 zitshelwe namuhla.
Eseshini enesihloko esithi “Ukuwina Igolide – kungani imicimbi, amafestivali kanye nezemidlalo kubalulekile”, uJoss Croft, oyi-CEO ye I-UK Inbound, weluleke amadolobha abamba iqhaza namazwe “ukuba acabange ngefa ngaphambi kokuba lenzeke” futhi acabangele ukuthi ifa kufanele libe yini.
Uthe iLondon isingatha ama-Olympics kanye namaParalympics ka-2012 “ayihambisani” nohlobo lwase-UK, olumayelana namagugu, umlando, isiko esikhundleni sokuvelela kwezemidlalo, ngakho ifa lalimayelana nokushintsha imibono. Ngokuphambene, ukusingathwa kweLiverpool kwe-Eurovision, bekuse-Liverpool - okubandakanya, ifa lomculo eliqinile, elibekezelayo.
"I-Eurovision yayinhle kakhulu ekukhuliseni ngokushesha futhi yagcizelela lokho iLiverpool emayelana nayo. Kepha i-UK ebambe ama-Olympics iguqule imibono eminingi engemihle nge-UK, ”kusho yena.
Ohlanganyele naye kuphaneli kwaba uChristophe Decloux, oyi-CEO, Ibhodi Lezokuvakasha Lesifunda saseParis. I-Paris isingathe imidlalo yango-2024, kanye nefa elilodwa alihlosile ukuthi i-Paris ibe ngenye yezindawo “ezihamba phambili” zokuvakasha ngokwemibandela yokwaneliseka kwamakhasimende, kunokuba ibe “yemikhulu” ngobukhulu.
"I-Paris izoshintsha ibe ngcono njengendawo okuyiwa kuyo ngenxa yemidlalo," ephakamisa. “Ukuvakasha okuphindaphindiwe kubalulekile kithi, futhi sakha izindlela ezintsha zokuzwa iParis. Izivakashi ngo-2025 zizobuyela eParis ehlukile.”
I-Accor ingelinye lamaketanga amahhotela amakhulu e-Paris. UStuart Wareman, i-SVP Global Experiences, Events & Sponsorship yakhe ibibheke ngabomvu ibhizinisi elengeziwe azolilethela eParis ukudla nesiphuzo, imisebenzi yokuwasha kanye nezindawo zokudlela. Kodwa ebhizinisini lehhotela eliwumgogodla, i-KPI yakhe eyisihluthulelo isabelo semakethe.
“Kufanele sikwazi ukugcwalisa amagumbi kodwa okubalulekile ukuthi senza kanjani uma siqhathaniswa namanye amahhotela, esho.
Uphinde waveza iphuzu lokuthi ifa lokusingatha iMidlalo Yabantu Abakhubazekile kufanele libe “umgqugquzeli woshintsho futhi lingavula ezokuvakasha ezifinyeleleka kalula.” Ubuye wengeza ngokuthi i-Accor iqeqesha abanikazi bamahhotela ukuthi bazi kabanzi ngezidingo zalesi sigaba samakhasimende ngaphambi kweParis 2025.
Imicimbi yebhizinisi elincane nayo ingasetshenziswa ukwakha umkhiqizo wendawo. UCroft ukhulume ngendawo yase-UK ebizwa ngokuthi “i-Golden Triangle” - indawo ephakathi kweLondon, i-Oxford neCambridge - esiba isizinda sezimboni zesayensi yezempilo. Ngokusingatha imicimbi yesayensi yempilo endaweni, umbono uyaqiniswa futhi ihabhu liqiniswa nakakhulu.
Isixwayiso kulokhu, nokho, ukuthi imicimbi yebhizinisi ingaphansi kokuwohloka komnotho. Ngokungafani nemicimbi yezemidlalo emikhulu, ngokusho kukaWareham, “enobufakazi bokwehla komnotho”.
eTurboNews unguzakwethu wemidiya we Imakethe Yezokuvakasha Yomhlaba (I-WMA).
