Ukuhamba okunethezeka kuyadlondlobala ngokocwaningo olusha olwethulwa ngoDisemba e-International Luxury Travel Market eCannes. Emazweni amaningi emhlabeni wonke, ukuhamba okunethezeka kungomunye wemikhakha esebenza kahle kakhulu yebhizinisi lezokuvakasha namazwe amaningi njengamanje ajabulela ukukhula kwaminyaka yonke kwamaphesenti ayi-10 nangama-20. Ucwaningo olusha olwenziwa yi-ILTM lukhombisa ukuthi imboni yezokuvakasha yokunethezeka iyonke iyadlondlobala, ngokukhula okukhulu ezimakethe ezisathuthuka njenge-India, Russia ne-China. Imboni yezokuvakasha kanokusho emhlabeni wonke manje inenani elilinganiselwa ezigidini ezingama-25 labafikayo ngonyaka, okwenza ama-25% emali echithwe kwezokuvakasha kwamanye amazwe.
Ibhizinisi lezokuvakasha eliwubukhazikhazi lomhlaba wonke manje selihlanganisa abafikayo ngonyaka abalinganiselwa ezigidini ezingama-25 (3% wabo bonke abafika emazweni angaphandle) okubalelwa ku-25% wemali echithwe ezokuvakasha zamazwe ngamazwe - okungenani ama-US$180 wezigidi. Ngokwesilinganiso, ukuchitha ngohambo ngalunye kulinganiselwa phakathi kuka-US$10,000 - 20,000.
Ukuthuthuka kwezokuvakasha okunethezeka kugqugquzelwa ukwanda kwe-High Net Worth Individuals (HNWI) - labo okungenani abane-US$1million yezimpahla zezezimali zizonke - kanye nokukhula komcebo wabo ngamunye. Ngokombiko we-World Wealth Report (uMerrill Lynch noCapgemini), inani le-HNWI likhule ngamaphesenti angu-8.3 ngo-2006 futhi ingcebo yabo ngabanye ikhule ngo-11.4%. ) - labo abanempahla yezezimali ebiza okungenani i-US $ 30 million - inani labo lenyuke ngamaphesenti angu-11.3 ngo-2006 futhi izimpahla zabo zikhula ngamaphesenti angu-16.8.
Ubumfihlo bubonakala buhamba phambili ku-ajenda phakathi kwaleli qembu labadla izambane likapondo elinohambo lwendiza oluyimfihlo oluya ngokuya lubonwa “njengokunethezeka okudingekayo”. AbakwaNetJets bathi bakhula ngamaphesenti angama-40 ngonyaka kanti umthengisi iMarquis Jet useliphindaphinde kabili ibhizinisi minyaka yonke kule minyaka emithathu edlule. Isikhumulo sezindiza esisodwa esincane e-UK, iFarnborough, siqophe ukwenyuka kwezindiza ngamaphesenti angama-26 engxenyeni yokuqala ka-2007.
Iziqhingi ezizimele, izikebhe zikanokusho kanye nokusetshenziswa okukhethekile kwamahhotela noma izindlu ezizimele nakho kufunwa kakhulu. Ngaphezu kwalokho, ucwaningo luveza ukuthi laba bantu bafuna inhlalakahle engokomoya kanye nokuhlangenwe nakho okuyingqayizivele, okuyiqiniso.
Ukuvakasha kosizo kanye nokwanda kwesidingo sokufunda nakho kwagqanyiswa njengokudingeka kakhulu. Ezimakethe ezivuthiwe zase-USA naseYurophu kukhona ukusuka ekusetshenzisweni okugqamayo kuye kokunethezeka "kokhiye ophansi".
Abaholi bemboni yezokuvakasha okunethezeka abangaphezu kuka-3,000 bahlangane emakethe yesithupha ye-International Luxury Travel Market (ILTM). Izithunywa ezingama-750 ezingakaze zibonwe zihambele iNgqungquthela yokuvula yangoMsombuluko emayelana nokuguquguquka kwesimo sezulu, egqamise isidingo sokuthi imboni yezokuvakasha kanokusho yamukele inselelo yezokuvakasha ezinomthwalo wemfanelo ukuze iphile futhi ithuthuke.
U-Ed Ventimigilia, iPhini Likamongameli Omkhulu kanye noMshicileli wephephabhuku Lokusuka (abaxhasi be-ILTM) uthe: “Ngangijabulile futhi ngagqugquzelwa izinga lezikhulumi nolwazi lwazo endaweni ebucayi yokuguquka kwesimo sezulu kanye nomthelela wako ekuhambeni okunethezeka. Kusukela ekufundeni ngezinkinga eziyinkimbinkimbi ezibangela ukususwa kwekhabhoni kuya ekuzweni ngezindlela ezibambekayo abanikazi bamahhotela, njenge-Six Senses, abanikeza ngayo izihambeli zabo izinketho ezengeziwe zokusimama, ingqungquthela yethule izinselele ezinkulu ezibhekene nemboni yezokuvakasha ewubukhazikhazi. Kungijabulisile ukuzwa ngenqwaba yezinkampani zokuvakasha ezihamba phambili ezenza intuthuko enkulu kule ndawo.”
“Okulandelayo ukuthi izinkampani zezokuvakasha nezihlobene nokunethezeka zilinganise le mininingwane ebalulekile nezinketho bese zisebenzisa izinqubo ezizoqala ukunciphisa umthelela wazo emvelweni. Kusobala ukuthi luselude ukhalo okufanele siluhambe ekuthuthukiseni izinqubo zethu zebhizinisi ngokuhlanganyela; Nokho, isinyathelo ngasinye endleleni efanele, isinyathelo esibalulekile… wukuziphendukela kwemvelo, hhayi uguquko. Izikhulumi zengqungquthela nezikhulumi zikugcizelele lokhu engikholwa ukuthi wusuku olubalulekile lwezingxoxo nogqozi.”
I-Ventimiglia iyaqhubeka: “Izethameli zethu zababekhona abangu-765 kulo nyaka (kuqhathaniswa nabangu-400 ababekhona ngonyaka odlule) zaziwubufakazi bokubaluleka nesithakazelo esikhulu endabeni yokushintsha kwesimo sezulu kanye nomthelela wokufudumala kwembulunga yonke embonini yezokuvakasha ewubukhazikhazi. Kungihlabe umxhwele kakhulu ukusebenzelana kwezithameli okwembula inqwaba yolwazi nokuqonda ngalesi sihloko esibanzi. Ngenkathi abanye ababambiqhaza babuze imibuzo enolwazi ngokwedlulele noma benamazwana aqondile, ngokwesibonelo mayelana nokususwa kwekhabhoni, abanye ababekhona babuze imibuzo eyisisekelo, njengokuthi “iyini incazelo yokusimama?” nokuthi "ngingena kanjani ekubhaliseleni i-carbon offset - iyiphi inqubo?" Nakulokhu, le ntshisekelo ikhombisa isidingo sokuletha lezi zinkinga phambili. ”
Njengoba ubukhulu bemboni yezokuvakasha kulindeleke ukuthi buphindeke kabili eminyakeni engu-15 ezayo, isikhulumi sosuku uCostas Christ, umsunguli we-International Ecotourism Society, ugcizelele ukuthi indaba yokuguquguquka kwesimo sezulu izoba nkulu futhi nezinkampani zezohambo zikanokusho kumele zikuvume lokhu. “Sisemngceleni wento entsha – ezokuvakasha ezinomthwalo wemfanelo akuyona into engenzeka kodwa yinto ekhona futhi iyindlela ephusile yebhizinisi,” ephawula. Kukhona ukuqwashisa okwandayo mayelana nokushintsha kwesimo sezulu kuleli qembu kodwa abahambi abawubukhazikhazi, kuze kube manje, benze ngaphansi kwezakhamuzi zabo ezingacebile ukuze balungise imikhuba yabo yokuvakasha noma balungise umkhondo wabo nganoma iyiphi indlela. Ucwaningo luveza ukuthi kuze kube manje, izinhlelo ezibizwa ngokuthi “luhlaza” ngokuyinhloko ziqhutshwa abahlinzeki futhi kunesidingo selungelo lobunikazi sokusebenzelana okuthuthukisiwe phakathi kwekhasimende nomphakeli wezokuvakasha.
U-Ventimigilia waphawula ngesethulo sika-Christ: “Ngangiyithanda kakhulu imininingwane yokususwa kwekhabhoni kanye nenkulumo eyisihluthulelo ka-Costas Christ yokuthi ezokuvakasha ezisimeme ziyiguqula kanjani imboni yezokuvakasha. Ngokusho kukaCostas, akukhona uma, kodwa nini; wakhuluma ngokuthi ezokuvakasha ezinomthwalo wemfanelo kudingeka zamukelwe njengento engokoqobo. Ngiphinde ngajabulela inkulumo ka-Concetta Lanciaux (Umeluleki Wempahla Kanokusho Ye-Strategic, i-Groupe Arnault) mayelana nokuthi izinqubo zebhizinisi ze-LVMH (Moet Hennessy.Louis Vuitton) zisekelwe ekusebenziseni izici zomuntu nemvelo ngokumelene nomshini.”
Le Ngqungquthela ibonise inani elikhulayo lezinkampani zezohambo zikanokusho ezithuthukayo emkhakheni wezokuvakasha ezinomthwalo wemfanelo, kungaba ngezinqubomgomo zokunciphisa ikhabhoni noma amanye amaphrojekthi emvelo. Kodwa-ke, kuyabonakala ukuthi kusenokungabaza mayelana nalolu daba futhi izinkampani eziningi zisazosebenzisa izinqubomgomo zazo. Ukwenyuka ngo-60% kwezinombolo zezithunywa zeNgqungquthela ngonyaka odlule kukhombisa ukuthi imboni ikhuthele futhi izimisele ukubhekana nale nselelo.
Umbiko wonyaka wokusuka weLuxury Advisory Board (LAB) mayelana nezitayela zokuvakasha okunethezeka, ezimenyezelwe kwa-ILTM, uveza ukuthi ubungane bemvelo bubalulekile engxenyeni yabaphenduli ekukhetheni ihhotela noma indawo yokungcebeleka. Ngokuhambisana nale migqa, abaphendulayo be-LAB bathatha “izifundo” ezengeziwe — uhambo oluhlanganisa imfundo nokuzidela. Bathatha uhambo olumbalwa kodwa bahlala isikhathi eside ezindaweni abaya kuzo.
I-LAB iqukethe abafundi abaphumayo abangaphezu kuka-2,500 abanikela ngokuzithandela ngokuqondisisa ngokuziphatha kwabo, abakuthandayo nokukhetha. Ngenxa yokuthi abafundi bohambo bahamba kakhulu, lolu lwazi lunikeza ukuqonda okuhle kwamathrendi okuhamba okunethezeka. Ukusuka I-European Readers Survey ibonisa ukuthi cishe oyedwa kwabangu-1 wabafundi bethu base-Europe uhlela ukuhlala ehhotela le-eco-hotela ngonyaka ozayo. Ngokusobala, le mizwa yokuqaphela imvelo iqinisa isidingo sokuba nezingxoxo ezengeziwe kanye nesinyathelo mayelana nezokuvakasha ezisimeme, osekubaluleke kakhulu enanini elikhulayo labavakashi abawubukhazikhazi lapha e-US, naphesheya.
Ama-Baby Boomers (labo abazalwa phakathi kuka-1946 no-1965) manje sebeyiqembu leminyaka yobudala elibaluleke kakhulu (ngokwenani kanye nezindleko) emakethe yokuvakasha kanokusho kodwa kulindeleke ukuthi ngokushesha badlulwe yiGeneration X (owazalwa phakathi kuka-1966 no-1979). IGeneration X eqhuba ukukhula okubonakalayo kwezohambo lwezizukulwane eziningi. I-Trend Setting Millennials (ezalwe kusukela ngo-1980 kuqhubeke) inokulindela okuphezulu kakhulu futhi inokuzethemba nokwaziswa kangcono kunabadala bayo.
Yize kuwo wonke umkhakha wokunethezeka wemboni yezokuvakasha ukhula ngesivinini esikhulu kakhulu kunohambo olujwayelekile, imboni ibhekana nezinselelo ngokwemvelo futhi ucwaningo lwe-ILTM lwaveza lokhu. Izikhathi ezihamba phambili ezifinyezwa njalo zokubhukha amakhasimende ziyinkinga ehamba phambili ku-98% wabaphenduli, kuyilapho kwababukisayo kufinyelela izethameli ezifanele futhi kugcinwe futhi kwandise isisekelo samakhasimende abo okubagcina ephapheme ebusuku.
I-ILTM ikhiphe umbiko wayo wokuqala wemboni yezokuvakasha okunethezeka ukuze inikeze imboni ukubuka konke komhlaba wonke kanye nokuqonda ngobukhulu, ukukhula, izitayela kanye nezindaba ezithinta ukuhamba okunethezeka. I-ILTM yenza inhlolovo ngaphezu kwe-1,500 yabathengi bayo be-VIP ezindabeni eziphathelene nezitayela zokuvakasha okunethezeka, ukuguqula izibalo zabantu ngaphakathi kwesisekelo samakhasimende okuhamba okunethezeka, kanye nezindaba zemvelo nezokuphepha. Abaphendulile bahlanganisa ingxenye ebanzi yezinkampani zezokuvakasha zomhlaba nezokuhamba, kusukela kubasebenzeli abahamba emgwaqeni abaphezulu kuya kubahleli bemicimbi.
U-Brad Monaghan, uMphathi Wokumaketha we-ILTM, ubeke amazwana; “Ucwaningo lwethu luveza izinombolo zezivakashi eziwubukhazikhazi kanye nezindleko ezikhulayo emhlabeni jikelele, njengoba izinkampani zithola ukukhuphuka kwezinombolo zamaklayenti ngo-17.5% kanye no-16% wezindleko zamakhasimende. Ngaphandle kwenani lezindawo zokuvakasha zikanokusho ezivelayo emhlabeni wonke, kuyathakazelisa ukuqaphela ukuthi i-Italy isalokhu iyisinqumo esihamba phambili kubahambi abaqondayo, nabantu baseYurophu kanye naphakathi kokuthuthuka kwezimakethe zokuvakasha zikanokusho njengeChina, iRussia neNdiya.”
Ngokocwaningo lwe-ILTM, ezinye izindawo okucatshangwa ukuthi zizoba nesidingo esinamandla nesikhulayo ngonyaka ozayo zihlanganisa i-United Arab Emirates, Thailand, Vietnam neChina.
Ngokuphambene, indawo okuyiwa kuyo ehlangabezana nokwehla okukhulu kwezicelo zabahambi abawubukhazikhazi iNyakatho Melika, ngaphandle kokuthi ezinye izimakethe ziphindela e-States ngokuzethemba okuvuselelwe. Ukukhathazeka kwezokuphepha, izinkinga zokuthuthela kwelinye izwe, ubunzima bokuthola ama-Visa kanye nombono ongemuhle nge-US kwakuyizizathu ezinkulu ezibalulwe zokwehla kwedumela lezwe emhlabeni jikelele.
I-ILTM 2007 yemukele abathameli abangaphezu kuka-3,500 abavela emazweni angu-110 emhlabeni wonke, ababambe iqhaza kuma-aphoyintimenti angu-47,000 ahlanganiswe ngaphambilini. Abasanda kungena kulo mcimbi bahlanganisa i-Valencia Tourism Convention Bureau, i-Slovenian Tourist Board kanye ne-Luxury Train Club, kanye nenani labakhangisi abasha abavela e-Japan. Umkhuba wokuhamba okunethezeka i-Evolution and Revolution.
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