I-Fitur ingeminye yemicimbi emikhulu yomhlaba wonke yemboni yezokuvakasha. Izinhlobonhlobo zezindawo zomhlaba wonke ziyahlangana ndawonye ngaphansi kophahla olulodwa ukuze kusungulwe abathintwayo, ukwenza ibhizinisi nokwazi mayelana nezitayela namaphethini akamuva avela embonini yezokuvakasha neyokwamukela izihambi. I-Fitur futhi iyinkundla ebalulekile yokufinyelela emakethe enenzuzo yaseLatin America (amazwe akhuluma iSpanishi ahlanganisa iMexico, iColombia ne-Argentina) kanye namazwe akhuluma isiPutukezi (iPortugal, Brazil).
I-Maldives iphakathi kwezindawo ezihamba phambili zokuvakasha ezizovezwa ku-Fitur 2016. Indawo yaseMaldives, ene-65sqm ihlotshiswe ngezindawo ezinhle zezwe ezimele izingxenye ezihlukene ezinikezwa endaweni. Ukuze kunwetshwe isithombe sesitendi saseMaldives nokuthola ukuchayeka okwengeziwe, izikhala zezikhangiso zithathwe ezindaweni ezahlukene embukisweni, obekuyindlela yokukhangisa umkhankaso we-Vakashela iMaldives Year 2016. Ngaphandle kwalokhu, inhloko yethimba leMaldives iphinde yenza inhlolokhono yokuhamba masonto onke futhi yabamba iqhaza ezingqungqutheleni ezahlukene ezihlelwe UNWTO ngesikhathi se-Fitur 2016.
IMaldives njengamanje ikhombisa uhlangothi lwayo olushisayo lwempilo e-Fitur, eqale namuhla eMadrid, eSpain. IMaldives imelwe yiMaldives Marketing & PR Corporation (MMPRC) kanye nabalingani bemboni abayi-12; Ibamba likaMqondisi Ophethe we-MMPRC, uMnu. Haris Mohamed uhola ithimba lethimba laseMaldives. Uhlelo lwama-36 lwe-Fitur luzoqala ngoJanuwari 20-24, 2016.
Izinombolo ezisuka emakethe yaseSpain ziye eMaldives zibone ukukhula okuqhubekayo eminyakeni emi-3 edlule. Ngo-2015 iMaldives ibone ukukhula okungu-15.6% kwabafikayo baseSpain uma kuqhathaniswa no-2014, nenani eliphelele labavakashi abangu-16,273 abavakashela izwe kuze kube uNovemba 2015. Imakethe yaseSpain iyimakethe yesizini eya eMaldives ebamba u-1.5% wesabelo semakethe.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- In order to expand the image of the Maldives stand and to get more exposure, advertisement slots were taken from different locations at the exhibition, which were means to promoting the Visit Maldives Year 2016 campaign.
- Maldives stand, with 65sqm is decorated with the beautiful sceneries of the country representing the different segments offered in the destination.
- The numbers from Spain market to Maldives have seen a steady growth in the past 3 years.
