Ngokusekelwe kwizibalo ze-H1 2018 ezivela ku-STR, i-Marrakech iqhamuke njengomdlali ovelele emadolobheni abalulekile ase-Afrika.
Engxenyeni yokuqala ka-2018, i-ADR yaseMarrakech (isilinganiso esimaphakathi sansuku zonke) sikhuphuke ngo-40.7% saya ku-$195. Ngaphandle kwalokhu kukhula kwezinga, imakethe iphinde yaqopha ukwenyuka kwamanani abantu ngo-12.3%. Ngokuya nge-RevPAR (imali engenayo ngegumbi ngalinye elitholakalayo), isilinganiso sobuchwepheshe esisetshenziswa abatshalizimali bamahhotela nabaqhubi ngoba sicabangela ukuthi ihhotela ligcwele kangakanani, i-Marrakech ibone ukwenyuka ngo-58.0% kuya ku-US$124.
Uchwepheshe kaThomas Emanuel ekuthuthukisweni kwebhizinisi uthe: “Ngenxa yokuba seduze kwayo nezimakethe lapho ukukhathazeka kwezokuphepha kuvimbe ibhizinisi lezokuvakasha, ukusebenza kwamahhotela eMorocco kuye kwaphazamiseka eminyakeni yamuva. Njengoba ukuzethemba kwabathengi kubuyela kweziningi zalezi zimakethe, inhloko-dolobha yezokungcebeleka yaseMorocco, iMarrakech, ibone ukwanda kwesidingo futhi nabasebenzi bamahhotela bakwazile ukwenza imali ngokukhula kwezinga.”
Enye indawo ebalulekile yase-Afrika ebona ukukhula okuphawulekayo imakethe yaseCairo & Giza. Ngo-H1 2018, ukuhlala kukhuphuke ngo-10.1% kuyilapho i-ADR ikhuphuke ngo-9.6%, yafinyelela e-US$93.
Kwamanye amadolobha amakhulu ase-Afrika, isithombe samahhotela asisihle kangako. EKapa, isibonelo, inani labantu abahlala kulo lehle ngo-10.8% uma liqhathaniswa ne-H1 2017. Ngokukhula kwerandi laseNingizimu Afrika uma liqhathaniswa nedola laseMelika, imakethe iqophe ukwehla ngo-3.0% ku-ADR ngemali yakuleli, kodwa yenyuka ngo-5.4% uma kubhekwa. ngamadola aseMelika, afinyelela ku-US$151.
Ukuhlala kanye namanani ehlile eNairobi naseDar Es Salaam. ENairobi, ukuhlala kwabantu kwehle ngo-0.6% kwathi i-ADR yehla ngo-6.5% ngamadola aseMelika. I-Dar Es Salaam ibone ukwehla okukhulu kokuhlala kwabantu (-2.1%), kodwa ukwehla kwezinga elibi kakhulu (-2.7%, nge-USD). Zombili izimakethe ziqophe amazinga okuhlala angaphansi kuka-50% engxenyeni yokuqala yonyaka, kanti iNairobi isebenza ku-49.3% kanye neDar Es Salaam ngama-47.6%.
Ukwenyuka kwakamuva kwesidingo kuye kwaqhubeza ukukhula kwenani labantu kanye nokukhula kwesilinganiso semali yasendaweni kokubili i-Lagos ne-Addis Ababa, kodwa uma ubheka ngamadola aseMelika isimo asisihle kangako. Ukuhlala kweLagos bekukhuphuke ngo-10.3%, kodwa i-ADR yayo yehle ngo-7.6% ngamadola aseMelika. Khonamanjalo, i-Addis Ababa ibone ukwanda kwabantu ngo-7.3%, kodwa kwehle ngo-11.6% ku-ADR ngamadola aseMelika.
SOURCE: STR
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- In terms of RevPAR (revenue per available room), a technical measure used by hotel investors and operators because it takes in to account how full a hotel is, Marrakech saw a 58.
- Recent increases in demand have driven occupancy growth as well as rate growth in local currencies for both Lagos and Addis Ababa, but looking in U.
- As consumer confidence is returning to several of these markets, Morocco's leisure capital, Marrakech, has seen an increase in demand and hotel operators have managed to capitalize by driving rate growth.
