I-Acosta, umhlinzeki wezinsizakalo ezihlanganisiwe zokuthengisa nezokumaketha embonini yezimpahla ezipakishwe ngabathengi (CPG), namuhla ikhiphe umbiko wayo wakamuva wocwaningo, I-Lingering Impact ye-COVID-19 kubathengi base-US. Lo mbiko uhlola ukuziphatha kwabathengi baseMelika cishe iminyaka emibili kulo bhubhane. Ngokocwaningo luka-Acosta, iningi labathengi banamuhla (68%) njengamanje lithenga ku-inthanethi ukuze lithenge igrosa, okungenani ngezikhathi ezithile, njengoba ubhubhane kanye nesimo somnotho siqhubeka nokuvela.
"Akumangazi ukuthi izindlela zokuthenga ezakhiwe ekuqaleni kwalolu bhubhane zisekhona nanamuhla, ikakhulukazi njengoba ukukhathazeka okuzungeze i-COVID-19 kusalokhu kuphezulu kubathengi abaningi," kusho uColin Stewart, iPhini likaMongameli oPhethe, iBusiness Intelligence kwa-Acosta. “Eqinisweni, ucwaningo lwe-Acosta lukhombisa ukuthi amazinga okukhathazeka ahlobene nobhubhane phakathi kwabathengi ngoJanuwari 2022 abephansi kancane kunalawo abathengi ababuzwa esikhathini esingangonyaka esedlule. Ukukhathazeka okuqhubekayo mayelana nokuphepha kanye nezimali kuhlanganiswe ukushoda kwemikhiqizo kanye nokukhuphuka kwamanani egrosa okubangelwa izinselele ze-supply chain. Yize bebhekene nokungaqiniseki okuqhubekayo kwemakethe, abathengi kungenzeka babambelele - futhi kungenzeka bakhule - imikhuba yokuthenga etholwe eminyakeni emibili edlule."
Ucwaningo lwe-Acosta lunikeza ukuqonda okujulile ngomthelela oqhubekayo we-COVID-19 ekuziphatheni nasekukhathazekeni kwabathengi baseMelika.
Ukukhathazeka nge-COVID-19
• Amazinga okukhathazeka ngobhubhane asalokhu ephezulu phakathi kwabathengi banamuhla. Izinga lokukhathazeka elimaphakathi labathengi abahlolwa ngoJanuwari 2022 lalingu-6.6 esikalini sika-1-10 (u-1 engakhathazeki nhlobo futhi u-10 ekhathazeke kakhulu), phezulu ngamaphoyinti angu-.7 kusukela ngoDisemba 2021
o Amaphesenti angamashumi amane nesithupha abathengi abahlolwa ngo-2022 balinganisele izinga labo le-COVID-19 ngokuthi “likhathazeke kakhulu.”
o Amaphesenti angamashumi amabili nane wabathengi abahlolwa ngo-2022 balinganisele izinga labo le-COVID-19 ngokuthi “abanandaba kangako.”
• Cishe imindeni engama-33% isendaweni embi ngokwezimali ngo-2022 kunangaphambi kwalolu bhubhane.
Imikhuba Yokuthenga Nokubhekwa
• Izindlela zokuziphatha zokuthenga ezithuthuke ngesikhathi sobhubhane zisasebenza kubathengi abaningi namuhla, njengoba u-68% manje usethenga igilosa ku-inthanethi okungenani kwesinye isikhathi, uma kuqhathaniswa nama-40% wabathengi abahlolwe phakathi kukaDisemba 30, 2020 noJanuwari 4, 2021.
o Amaphesenti angamashumi ayisikhombisa nanhlanu wabathengi abahlolwa ngo-2022 bayaqhubeka nokugqoka izimbozo zobuso ngenkathi bethenga, noma bengadingeki.
o Amaphesenti angamashumi amathathu nanye abathengi abahlolwa ngo-2022 bayaqhubeka nokuqoqa imikhiqizo ethile, ikakhulukazi imikhiqizo yamaphepha, izimpahla ezisemathinini nenyama.
o Amaphesenti angamashumi amabili nambili wabathengi abahlolwa ngo-2022 ayaqhubeka nokusebenzisa izinsiza zokubhaliselwe ku-inthanethi.
• Abathengi banamuhla nabo bayaqhubeka nokuzwa umthelela wokwenyuka kokushoda kwemikhiqizo (60%) kanye namanani aphezulu egrosa, ikakhulukazi inyama kanye nemikhiqizo yobisi (94%).
Imikhuba Yokudlela Nokubhekwa
• Amaphesenti angu-57 abathengi banamuhla athi badle endaweni yokudlela enyangeni edlule kanti u-XNUMX% bathi bahlose ukukwenza lokho futhi maduze.
• Amaphesenti angamashumi amahlanu nane okudla okudliwayo athi aqaphela amanani emenyu aphezulu (akhuphuke ngamaphesenti angaphezu kwayi-10 kumadina ahlolwe ezinyangeni eziyisithupha ezedlule) futhi abonakala engazi kangako ngamamenyu alinganiselwe, ukushoda kwabasebenzi kanye nezinyathelo zokuphepha eziqhubekayo.
