Namuhla, iBrand USA, okuyinhlangano yokukhangisa ngendawo okuyiwa kuyo yase-United States, imemezele ukuthi ucwaningo olwenziwa yi-Oxford Economics lukhombisa ukuthi imizamo yokumaketha yeBrand USA yenza inzuzo enkulu ekutshalweni kwezimali (i-ROI) futhi inyusa ukuhambela kwamanye amazwe nokusebenzisa imali, okusiza ukubhebhetheka. umnotho wesizwe. Umbiko ubonisa ukuthi i-Brand USA ibilokhu inemiphumela eqinile eminyakeni eyisithupha edlule, okuhlanganisa imiphumela erekhodiwe oNyaka Wezimali ka-2018 (FY2018) yokwenyuka kwemali esetshenziswa izivakashi zamazwe ngamazwe, imali engenayo yentela etholiwe, kanye nomthelela ophelele wezomnotho.
Izithombe ezinhle kakhulu zocwaningo zibonisa imizamo yokumaketha ye-Brand USA ngo-FY2018 kuphela (Okthoba 1, 2017 - Septhemba 30, 2018) isize ukushayela:
• 1.13 million izivakashi zamazwe ngamazwe ezengezelelwe e-USA ezichithe
• U-$4.1 webhiliyoni kumarisidi okuhamba nawemali yokugibela nezinkampani zenethiwekhi zase-US, futhi wakhiqizwa
• $1.17 billion ku-federal, state, kanye nentela yendawo kanye
• U-$8.9 wezigidigidi kuwo wonke umthelela wezomnotho, futhi uyasekelwa
• 52,305 imisebenzi ekhuphukayo yase-US
I-ROI yokumaketha ye-FY2018 ewumphumela yaba ngu-32:1—okusho ukuthi yonke i-$1 Brand USA echithwe ekukhangiseni ikhiqize u-$32 esetshenziswa izivakashi zamazwe ngamazwe.
Ucwaningo luphinde lubonise ukuthi imiphumela eqoqiwe yemizamo yokumaketha ye-Brand USA eminyakeni eyisithupha edlule (FY2013 kuya ku-FY018) isize ukuletha:
• 6.6 million izivakashi ezanda e-USA ezichithe
• U-$21.8 webhiliyoni kumarisidi okuhamba nawemali yokugibela nezinkampani zenethiwekhi zase-US, futhi wakhiqizwa
• $6.2 billion ezintela zikahulumeni, zesifunda, nezendawo, kanye
• $47.7 wezigidigidi kuwo wonke umthelela wezomnotho, osekele, ngokwesilinganiso,
• Cishe imisebenzi engu-52,000 yase-US ekhuphukayo unyaka ngamunye
Imiphumela yeminyaka eyisithupha ilingana ne-ROI emaphakathi yokumaketha engu-28:1.
“Ukuvakasha kwamanye amazwe kuwumthombo obalulekile womnotho wezwe—okuzuza izimboni eziningi ngaphandle kwezokuvakasha,” kusho uChristopher L. Thompson, umongameli kanye ne-CEO yeBrand USA.
NgokoMnyango Wezohwebo wase-US, uhambo lwamazwe ngamazwe oluya e-United States luyizinsiza ezihamba phambili zezwe ezithunyelwa ngaphandle futhi lumelela amaphesenti angu-11 azo zonke izimpahla ezithunyelwa ngaphandle zase-US, okunikela ngensalela yohwebo engu-$77.4 billion.
“Ucwaningo lwe-FY2018 ROI luqinisa ukusebenza kahle kwemikhankaso yethu yokukhangisa nokuthi imizamo yethu isekela kanjani imiphakathi kanye nokuqashwa ezweni lonke. I-United States inikeza abavakashi bamazwe ngamazwe ukubaluleka okukhulu ezinhlobonhlobo zokuhlangenwe nakho kwayo kunanoma iyiphi enye indawo emhlabeni, futhi sibheke ngabomvu ukuqhubeka nokusebenzisana nozakwethu ukuze simakethe i-USA njengendawo yokugcina yokuvakasha,” kwengeza uThompson.
Unyaka nonyaka, i-Brand USA ithumela inqwaba yezinkundla nezinhlelo eziqhutshwa yimakethe njengengxenye yenhloso yayo yokwandisa ukuvakashelwa kwamanye amazwe, ukuchitha imali, kanye nesabelo semakethe sase-United States ukuze kuthuthukiswe umnotho wase-US futhi kuthuthukiswe isithunzi se-USA abahambi emhlabeni wonke.
I-Brand USA iphinde ihlanganyele nozakwethu bombuso ukuze baxhumane nezinqubomgomo zokungena zase-US ze-visa kanye nokulungisa imibono eyiphutha ngalezo zinqubomgomo njengoba kudingwa uMthetho Wokukhuthaza Ukuhamba.
Ucwaningo lwe-Oxford Economics luhlanganisa ukuhlaziywa komsebenzi we-Brand USA ezimakethe eziyisishiyagalolunye - i-Australia, i-Brazil, i-Canada, i-China, i-Germany, i-Japan, i-South Korea, i-Mexico, ne-United Kingdom-futhi lubheka umthelela ophelele wenhlangano kwezinye izimakethe zamazwe ngamazwe lapho i-Brand. Ukumaketha kwe-USA bekusebenza phakathi nonyaka kusetshenziswa abathengi, ukufinyelela kwezohwebo, kanye nezinhlelo zokumaketha ngokubambisana.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Each year, Brand USA deploys a number of market-driven platforms and programs as part of its mission to increase incremental international visitation, spend, and market share for the United States in order to fuel the U.
- The Oxford Economics study includes an analysis of Brand USA's work in nine markets – Australia, Brazil, Canada, China, Germany, Japan, South Korea, Mexico, and the United Kingdom—and also considers the organization's total impact in other international markets where Brand USA's marketing was active during the year via consumer, trade outreach, and cooperative marketing programs.
- The United States provides international travelers more value in its diversity of experiences than any other place in the world, and we look forward to continuing to work with our partners to market the USA as the ultimate travel destination,” added Thompson.
