I-VisitPITTSBURGH yethule umkhankaso kazwelonke wokumaketha omusha, i-Pull Up A Chair, Wamukelekile Lapha, ethuthukisa i-Pittsburgh njengedolobha elamukelayo. Umkhankaso wethulwa ezweni lonke namuhla futhi ngokuphusha okwesibili ekwindla. I-VisitPITTSBURGH ilindele ukuthi umkhankaso ubonise ukuthi yini eyenza i-Pittsburgh ne-Pittsburghers ihluke futhi kube umkhankaso ongafani nowanoma yiziphi ezinye izinhlangano zokumaketha zendawo.
Lo mkhankaso futhi awufani neminye imikhankaso ye-VisitPITTSBURGH ethwebule ngokuyinhloko ubuhle kanye nezindawo ezikhangayo zase-Pittsburgh kuphela. Lo mkhankaso omusha uzophinde ubambe umoya we-Pittsburghers kanye nendlela abazamukela ngayo ngokufudumele izigidi zezivakashi zaminyaka yonke ezivela emhlabeni wonke. Lo mkhankaso ugqugquzelwe yisenzo sokunikeza umuntu isihlalo, okuwuphawu lomhlaba wonke lokungenisa izihambi nenhlonipho.
“E-VisitPITTSBURGH, sinedumela lokukhiqiza ngempumelelo ezokuvakasha, imihlangano kanye namavidiyo okuthuthukisa ezemidlalo nemikhankaso yokumaketha,” kusho u-Tom Loftus, isikhulu esiphezulu sezokukhangisa se-VisitPITTSBURGH. “Kulokhu, sifuna ukugxila emoyeni wokwamukela wedolobha lethu kanye nezakhamuzi zethu ngokuhlanganisa izikhathi ezizokhuthaza abantu ukuthi bavakashele idolobha lethu elikhulu futhi bakhuthaze abasePittsburghers emhlabeni wonke ukuze babelane ngomlayezo,” kusho uLoftus.
Lo mkhankaso uzoba kakhulu wedijithali, kuzo zonke izinkundla eziningi, futhi uhlanganise nenani elikhulu lemithombo yezindaba ekhokhelwayo, nokuthuthukisa iziteshi zokuxhumana, ikakhulukazi i-Facebook. Izobandakanya imizamo yobudlelwano bomphakathi kuwo womabili amazinga endawo nawezwe futhi ifakwe kuyo yonke imizamo yokuthengisa ye-VisitPITTSBURGH, okuhlanganisa nomkhankaso odumile we-KidsBURGH. Izivakashi ezifika esikhumulweni sezindiza i-Pittsburgh International zizokwamukelwa ngezimpawu zedijithali ezibonisa lo mkhankaso.
Ividiyo yomkhankaso izodlala ebhodini levidiyo e-Times Square amasonto amane ngaphezu kokuba yingxenye yesingeniso sefilimu ethi A Beautiful Day in the Neighborhood Mister Rogers, edlalwa u-Tom Hanks, lapho idlala ezinkundleni ezinhlanu eNew York City. , Los Angeles, kanye neWashington, DC esikhathini esingamasonto amane. Ukukhushulwa sekukonke komkhankaso kuzoqondisa kokubili izimakethe zokushayela nezindiza ezihlanganisa iBoston, Chicago, Indianapolis, Los Angeles, New York, San Francisco, Seattle, Tampa kanye neWashington, DC
Nakuba umkhankaso omningi wokusungula womkhankaso we-VisitPITTSBURGH wenziwa endlini, umthwebuli wevidiyo oxoxa izindaba, u-Christian Lockerman, usize ekuthwebuleni imibono ye-Pull Up A Chair, Wamukelekile Lapha efilimini.
I-VisitPITTSBURGH ikhuthaza abantu ezweni lonke ukuthi babelane ngomlayezo wokwamukela kuvidiyo yomkhankaso, bengeza i-#LovePGH kunoma yikuphi okuthunyelwe ezinkundleni zokuxhumana. “Sicabanga ukuthi umyalezo wePull Up A Chair, You Are Welcomed Here ungasetshenziswa ngezindlela eziningi nakuzo zonke izinhlobo zabantu,” kusho uLoftus. "Sinomuzwa wokuthi sibambe kulo mkhankaso ubungane bezakhamuzi zethu, futhi simema izivakashi ezivela emhlabeni wonke ukuba zize ePittsburgh zizozitholela ngokwazo ukuthi kungani idolobha lethu likhethekile."
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The campaign video will play on a video board in Times Square for four weeks in addition to being part of an intro package for the A Beautiful Day in the Neighborhood Mister Rogers movie, starring Tom Hanks, when it plays at five theatres in New York City, Los Angeles, and Washington, D.
- “This time, we want to focus on the welcoming spirit of our city and our residents by encapsulating moments that will encourage people to visit our great city and inspire Pittsburghers across the world to share the message,”.
- “We feel we have captured in this campaign the friendliness of our residents, and we invite visitors from around the world to come to Pittsburgh and find out for themselves why our city is special.
