IRoyal Caribbean yethula umkhankaso omusha womkhiqizo womhlaba wonke

I-MIAMI, i-Fla. - IRoyal Caribbean International namuhla yethule umkhankaso omusha womkhiqizo oqukethe into ekhuthazayo kakhulu engqikithini yokunikezwa komugqa we-cruise line… ulwandle. Lo mkhankaso uhlose ukuvusa abathengi babuke imisindo nolwandle futhi udlulise ukuphumula, ezothando nezokuzijabulisa ezingatholakala kuphela emanzini avulekile abangena eholidini lokuhamba ngomkhumbi iRoyal Caribbean. Umkhankaso uzoqala ngomfanekiso odlalayo wegobolondo le-conch njengoba ifoni - ebizwa ngokuthi "yiShellphone" - futhi idlulisa isimemezelo somkhankaso: "Ulwandle Luyashaya. Phendula ngakho. ”

Ngomkhankaso omusha, i-Royal Caribbean ikhuluma ngezimo ezithinta imizwa nezisusa zokuthatha iholidi ngomzila wesikebhe owine umklomelo. “Ulwandle luyabiza. Phendula ngoNdlunkulu." ibandakanya abathengi futhi ibameme ukuthi bahlole ubuntu babo ngomkhumbi we-Royal Caribbean. Umkhankaso omusha ukhuluma namaqiniso atholakala emhlabeni wonke ngamaqembu okugxilwe kuwo kanye nocwaningo lobuningi olwenziwa emazweni ayi-16 emhlabeni jikelele, lapho abantu bezwa khona ukuxhumana nolwandle; lapho, olwandle, umuntu angazizwa ehlukanisiwe nokuphithizela nokuphila kwansuku zonke, kanye nemithwalo yemfanelo yokunakekela wonke umuntu; nokuthi uhlobo lwe-Royal Caribbean ludlulisela umuzwa wekhwalithi futhi ongcono kakhulu ekilasini. Kuwo wonke, “Ulwandle luyabiza. Phendula ngoNdlunkulu." yethulwa ngendlela ehlobene kalula ngephimbo elidlalayo nelihlakaniphile iRoyal Caribbean eyaziwa ngayo, ikakhulukazi nge-“Shellphone.”

"Singena kumandla olwandle anamandla, athinta imizwa ukuze sihlele kabusha umongo wokuvakashela abathengi abangaqondi ukuthi iRoyal Caribbean cruise iholidi inikeza ini," kusho u-Betsy O'Rourke, iphini likamongameli omkhulu, Marketing, Royal Caribbean International. “I-'The Sea is Calling' umkhankaso womhlaba wonke ozothinta abantu kungakhathaliseki ukuthi bahlala kuphi, bakhuluma luphi ulimi, noma bake bahamba noma cha. Futhi sifuna abavakashi kuyo yonke indawo bazi ukuthi imikhumbi yaseRoyal Caribbean ehlukile futhi eqanjiwe, isevisi yomuntu siqu kanye nobubanzi besipiliyoni sendawo okuyiwa kuyo yindlela 'esiyiphendula ngayo ngobukhosi.'”

Udalwe inkampani yokukhangisa ehamba phambili ye-Royal Caribbean, i-JWT New York, ngokubambisana ne-ejensi yezindaba i-Mindshare, lo mkhankaso uzoqhutshwa emasontweni azayo futhi wethulwe ngokusemthethweni eNyakatho Melika ngoJanuwari 2012, bese usakazwa emhlabeni wonke unyaka omusha. I-Shellphone izoqala ukubonakala ngomhla ka-Dec. 19 ochungechungeni lokuthunyelwe okungalawuleki emadolobheni amakhulu ahlanganisa i-New York, i-San Francisco, i-Chicago, i-Washington, i-DC, i-Boston ne-Miami. Izihloko zezindaba ezifakwe emkhankasweni wamahlaya, njengokuthi “Hhayi i-3G, i-Sea G” kanye nethi “Uhlelo Lwethu Oluguquguqukayo: I-Tan Front, Bese Emuva,” ezimaphakathi ne-Shellphone, zishayela abathengi abalangazelela ukwazi baye ku-www.TheSeaisCalling.com, lapho bezobuka khona okusha. ividiyo yomqondo womkhankaso womkhiqizo ebakhumbuza ngocingo lolwandle futhi ibamema ukuthi bayiphendule ngeRoyal Caribbean.

Ukuqalisa okusemthethweni kuzoba wukusakazwa kwezikhangiso zethelevishini ezilangazelelwayo zabantu bansuku zonke abaxhumana ne-“Shellphone” (izinguqulo zamasekhondi angu-30 namasekhondi angu-60) kusukela ngomhla ka-Jan. 9, 2012. Abathengi nabo bangaphendula ucingo lolwandle ngokumemezela. lapho emhlabeni bangathanda ukuhamba ngomkhumbi futhi bangenelwe kuma-sweepstakes ku-www.Facebook.com/RoyalCaribbean. Ulwazi olwengeziwe mayelana nethi “The Sea is Calling. Phendula ngoNdlunkulu." iyatholakala futhi ku-www.TheSeaisCalling.com.