Phakathi nesikhathi sika-Okthoba 05 kanye no-08 2009, abaholi bakahulumeni abavela emhlabeni jikelele we-Travel & Tourism (T&T) babumbene e-Astana, eKazakhstan ngoMhlangano Jikelele Wonyaka we-18 we- UNWTO. Amalungu angaphezu kwenkulungwane omphakathi wezokuVakasha, okuhlanganisa noNgqongqoshe bamazwe angamalungu angaphezu kuka-155 ezifundeni ezingu-7, kanye namalungu Angaphansi kuka-400 - 'Uhlu' Lwezokuvakasha ezingeni likahulumeni - babuthana ukuze kudingidwe minyaka yonke, kanye nokuqinisekiswa UMnu. Taleb Rifai njengoNobhala Jikelele omusha. Sihlangene emzamweni wokukhulisa iphrofayili nokuqonda komkhakha we-T&T njengamandla amakhulu ekuthuthukisweni kwezenhlalo nezomnotho emhlabeni jikelele, ngonyaka lapho usizi lwezomnotho emhlabeni jikelele kanye nobhubhane lwe-H1N1 kuthinteke ngqo kulo mkhakha, abaholi be-T&T yomhlaba bahamba. ku-Astana uzibophezele emthelela, ubumbano kanye negalelo.
I-Kazakhstan ibonakale iyizwe elihle elizosingatha leli zwe UNWTO's Year
I-General Assembly. Isizwe esisha kumephu yomhlaba, imigwaqo yaseKazakhstan ibonisa amandla oshintsho olumangalisayo, umbono omuhle kanye nesifiso sokuvelela samanje. I-Astana iyidolobha elincane elilinde umhlaba. Isakhiwo sayo esiyingqayizivele sokuhlela idolobha kanye nezakhiwo eziyingqayizivele kukwenza kucace - iKazakhstan isezingeni lomhlaba njengomdlali omusha onamandla, ongathí sina, ocwebezelayo!
AMANDLA EZINKANYEZI
Ngeshwa, ngaphambi kokufika eKazakhstan abahlanganyeli abaningi babengenaso isithombe sengqondo esizenzakalelayo sezwe noma idolobha ukuze benze imbewu yokulindela ukufika.
Nokho, ezikhathini eziningi, ukukhuluma ngohambo oluseduze oluya eKazakhstan kwabangela impendulo esheshayo nengenakugwenywa evela emndenini, kubangane nakubangane bakhe: “BORAT”!
Kuyo yonke le minyaka kuqhubeke, ngaphandle kwesikhathi, imikhankaso yemidiya kanye nendawo okuyiwa kuyo, yifilimu i-BORAT nomlingiswa wayo ohamba phambili odume kabi ochaza ubunikazi balesi sizwe. Yena kanye nemigilingwane yakhe bafake eKazakhstan umuzwa ongcolile wendawo kanye nabantu bayo - ukuthi bangobani, babukeka kanjani, bacabanga kanjani, baphila kanjani izimpilo zabo. Nakuba kuqondwa njengemuvi futhi ngenxa yalokho kufakwe ihaba eliphezulu ngezinjongo zokuzijabulisa, abantu emhlabeni wonke bachayeka ngisho nakuma-trailer ebhayisikobho, noma ukuxokozela kwe-PR ekhiqizwe ifilimu, babamba ukuxhumana okuqondile phakathi kwegama lika isizwe kanye noqobo lwangempela, kwezinye izethameli zihlekisa kakhulu, futhi ngokuvamile umlingiswa ocasulayo u-Borat. Amahloni anjalo.
I-BORAT iyisibonelo esiyingqayizivele samandla efilimu ekwakheni ukuqwashisa ngendawo okuyiwa kuyo. Nokubaluleka kokuphatha umthelela kubunikazi bendawo.
UKWENZA EMAMOVIE
Kule minyaka eyishumi edlule imboni yezamafilimu isiphenduke imoto efunwa kakhulu yokuthuthukiswa kwendawo okuyiwa kuyo. Iziphathimandla zezokuvakasha kuzwelonke nezifunda zisebenzisa isikhathi esiningi, imali namandla ekukhangiseni izitudiyo zamafilimu ukuze zize ezweni lazo nasemadolobhaneni azo ukuzoshutha; ukuvula izindawo, izinhlelo zemigwaqo kanye nemiphakathi kubasebenzi bamafilimu. Amazinga aphezulu olwazi kanye nezikhuthazo kubekwa phambili ukuze kutholwe izitudiyo ukuthi zimise amakamu.
Ukufakwa kwendawo okuyiwa kuyo kufilimu kungaba ngamafomethi ambalwa
kuhlanganise, phakathi kokunye,:
1) Indawo okuyiwa kuyo njengendawo yokuthwebula ifilimu, njengoba kwenzekile kumafilimu afana neNKOSI YEZINDINGO. Iseyili yezwe ebabazekayo yemvelo, engenalutho ivumele abadali befilimu ukuthi baphilise i-trilogy eqanjiwe esizweni okuvezwe ngokuphromothwa kwefilimu ukuthi yi-New Zealand.
2) Idolobha/izwe indawo ekhonjwa amafilimu afuna izindawo ezihlukile ngenqolobane yezithombe eziyisithonjana. IZIngelosi NAMADEMONI, ngokwesibonelo, zaphendukela iVatican
Idolobhana libe ingemuva elimangalisayo lendaba ethe, ngokuzijabulisa kwayo kwefilimu, yakha ukuqonda nokuba nentshisekelo ekhaya lenkolo yomhlaba wonke. I-Bollywood isiqalile ukusebenzisa le ndlela, iguqule amadolobha omhlaba adumile njengeKapa abe isizinda samafilimu awo aseNdiya athandwa kakhulu emhlabeni jikelele.
3) Ukudala umlingisi ngaphandle kwendawo yefilimu, njengoba kwenziwa NGOCANSI KANYE
IDOLOBHA imuvi (kanye nochungechunge lwethelevishini, kunjalo) - umkhiqizo ochaza ngokusobala i-NYC 'njengentokazi yesi-5', kanye nomncintiswano omkhulu,
4) Ukufaka indawo okuyiwa kuyo njengengxenye yegama lefilimu nomlando wefilimu, njengoba kwenzekile, isibonelo, ngokukhiqizwa okudumile kwe-AUSTRALIA – ngempumelelo ukubekwa komkhiqizo wamahora angu-2 ½ wendawo kanye ne-Outback yayo enhle. Ngokufanayo, u-VICKY CRISTINA BARCELONA unikeze izethameli ukudalulwa okumangalisayo kwedolobha laseSpain elicebile elihehayo ogwini lweMedithera.
IZINZUZO ZEsikrini ESIKHULU
Kunezinzuzo ezimbalwa ezicacile ezivela ekunikezeni indawo yokuqopha. Ngaphezu kokuchayeka, kunezinzuzo ezivame ukungabonakali endaweni oya kuyo. Lokhu kubandakanya:
• Imali engenayo: imali elethwa endaweni ngokuthengwa kwendawo yezinto zokwakha, izinsiza, indawo yokuhlala, uhambo lwangaphakathi, ukuqasha imoto kanye nepropu, njll.;
• Ukutshalwa kwezimali: izimali ezifakwa endaweni ukuze kwakhiwe amasethi kanye nengqalasizinda esekelayo edingwa ifilimu, futhi evame ukuhlala endaweni lapho izisebenzi zefilimu sezihambile;
• Ukuqashwa: ukudalwa kwamathuba emisebenzi kubantu bendawo emikhakheni yokwakhiwa kwesethi, izinsiza zokweseka, ukudla, nezinye izinto ezihlobene nokukhiqiza, kanye nokufakwa njengokungeziwe;
• Ukuthuthukiswa kwamakhono: ukuqeqeshwa okunikezwa abantu bendawo ukuze basize emikhakheni eyahlukene yokukhiqiza, amakhono ahlala kubasebenzi bendawo ngemuva kwesikhathi eside abadali befilimu behambile;
• Imidiya: isici sendawo ekukhangiseni ngaphambilini, izici zefilimu ezihlanganisa 'ukwenziwa' kwezinhlelo,
• Ukuqwashisa: ukuchayeka kwangempela okutholwa indawo okungagcini nje ngokufundisa ababukeli ngendawo okuyiwa kuyo kanye nobubanzi bayo bemvelo, amasiko, iminikelo yezenhlalo nengokomzwelo, kodwa eyenga abahambi ukuthi bayivakashele ukuze bazizwele konke ngokwabo. Ifilimu ingaba uphethiloli ohlukile ekukhuleni komkhakha we-T&T, ukuthuthukiswa kanye nokuncintisana.
Konke lokhu okungenhla kuyizisusa eziqinile kanye nezizathu zendawo lapho kuzokwethulwa khona ukhaphethi obomvu embonini yamafilimu yamazwe ngamazwe.
UBUNGOZI BOMTHETHO
Kukhona, nokho, izingozi zangempela ezihilelekile ekubonakaleni kwendawo kumafilimu.
Lezi zingozi ziza ngenxa yokuthi indawo okuyiwa kuyo ayiboni futhi/noma iphethe umphumela wokuqwashisa okuyiwa odalwe yifilimu.
Indaba yilena: ukuqwashisa akusho isithombe esihle.
Ukwakhiwa kwefilimu kanye/noma mayelana ngendawo okuyiwa kuyo kudinga ukuphathwa kwesithombe okuqaphelayo, okusebenzayo, okuphelele kwendawo okuyiwa kuyo, ikakhulukazi umkhakha wayo wezokuvakasha. Ukunikeza udumo lapho kufanele khona, i-BORAT yayibaluleke kakhulu eKazakhstan ukubeka isizwe ebalazweni lengqondo labantu bomhlaba. Kodwa lapho abantu sebefundile ngakho futhi sebenomuzwa wabantu ekuqaleni, inhlansi yayidinga ukugqugquzelwa lapho abaholi besizwe abanomfanekiso nobunjalo besizwe. Njengomphumela wezinga eliphansi kuphela lokumaketha kwendawo okuyiwa kuyo, isithombe se-BORAT sahlehliswa ngokushesha nangokujulile e-Kazakhstan. Futhi akufani ne-tattoo esithombeni sesizwe.
I-India ibhekane nengozi yesimo esifanayo ngempumelelo ebingalindelekile, eyimilingo ye-SLUMDOG MILLIONAIRE. Kube nokukhathazeka okubalulekile ukuthi isithombe semijondolo sizodala ukuqagela mayelana nobunikazi baseNdiya. Lokhu akwenzekanga; kodwa-ke, njengendawo okuyiwa kuyo i-India eminyakeni engu-5+ eyedlule yaphatha isithombe sayo sikazwelonke kanye nokuthuthukiswa kobunikazi ngendlela emangalisayo. Ngakho-ke kube nokwenzeka ukubeka indaba yefilimu, impumelelo, kanye nezinzuzo ezilandelayo esizweni ngaphakathi kobunikazi obukhulu bezwe - umbala we-prism, hhayi into yekristalu.
Akungabazeki ukuthi imboni yefilimu ingaba esinye sezibusiso ezinkulu kakhulu endaweni ukuze ukwazi ukusungula umhambi:
• ukwazi,
• isikhalazo,
• ukuhlobana, kanye
• isenzo sokubhuka kohambo.
Njengazo zonke izinhlelo zokuthuthukisa umkhakha wezokuvakasha ezibalulekile ekwakhiweni komkhiqizo wendawo, ingqalasizinda, ukulethwa kolwazi namandla esikhathi esizayo, indima yefilimu idinga ukuba yingxenye esebenzayo yesu lokukhula nentuthuko yaleyo ndawo.
Uma kukhulunywa ngezindawo okuyiwa kuzo zibe yizihlabani embonini yamafilimu, umnyombo ungaba ocebile futhi unothile, inqobo nje uma zonke izici zomthelela zicatshangelwa.
