I-Anderson Retail Tourism Marketing isanda kumemezela ukuthuthukiswa komkhankaso omusha wokumaketha ezokuvakasha wezikhungo zezitolo, abathengisi, nezindawo zokudlela eziseLondon namaphethelo. Uhlelo lugxile ekwandiseni ukuqwashisa kwangaphambi kokufika, ukuhamba ngezinyawo, nokuthengiswa kwe-UK nabahambi bamazwe ngamazwe abaya e-London abajabulela amaphakheji okuhamba athengekayo kanye namazinga okushintshaniswa avumayo ngePondo laseBrithani.
Izinhlelo ezifanayo sezikhona iminyaka engaphezu kweshumi e-US, lapho izindawo zokuthengisa zaseMelika nezokudla zikhuthaza khona izipesheli nemisebenzi yochwepheshe bemboni yezokuvakasha okuhlanganisa abahlinzeki bezokuvakasha, abahleli bemihlangano, abaphatha umhlabathi, nabezindaba, kanye nabathengi abahlela ukungcebeleka nohambo lwebhizinisi kulo lonke. i-US. Olunye uhlelo olunjalo luphethwe iShop America Alliance, ethuthukisa izindawo zokuthenga zaseMelika ezingaphezu kuka-200 kubahambi.
“Ngazodwa, izikhungo zezitolo, abathengisi, nezindawo zokudlela abanazo izinsiza noma isabelomali sokuphromotha umhlaba wonke, nokho ukuthengiswa kwezokuvakasha kungamela amaphesenti amakhulu okuthengiswa kwazo,” kusho uKathy Anderson, CMD, umongameli we-Anderson Retail Tourism Marketing kanye umsunguli weShop America Alliance. “Ngokusebenza ndawonye ukuze kuthuthukiswe ukuthenga nokudla njengengxenye yohambo lwezivakashi ngaphambi kokuba zihambe, ucwaningo luye lwabonisa ukuthi kwandisa ubude bokuhlala endaweni, kanye nesikhathi esichithwe sithenga kanye nesamba esichithwa ekuthengeni nasekuthengeni ukudla.”
Umkhankaso we-Shop & Dine London usebenzisa izinsiza ezahlukene namaqhinga okumaketha ukuze kuthuthukiswe abathengisi ababambe iqhaza nezindawo zokudlela okuhlanganisa nohlelo lokukhuthaza olunikeza abahambi “Ikhadi Lepasipoti Yesivakashi,” elethulwa ezikhungweni ukuze zithole izinhlinzeko ezikhethekile, izipho ezithengiwe, noma izinsiza ezitholakala kalula ezifana nokuthutha, ukulethwa kwamaphakheji, izinto zokulungisa izinto zobuhle, njll. Abaqhubi bezivakashi nabasebenzeli bezokuvakasha bahlinzeka amakhasimende abo ngevawusha ekhethekile ngaphambi kohambo lwawo, ebese yethulwa ezindaweni ezikhethiwe zokuhlenga kulo lonke elase-London. Ngaphezu kwalokho, abahambi bangakwazi futhi ukuphrinta ivawusha kuwebhusayithi ye-Shop & Dine London noma bayidawunilode kumakhalekhukhwini wabo ohlakaniphile. Lapho sethula ivawusha, isivakashi sithola umhlahlandlela wohambo ophrintiwe ochaza indawo yomuntu ngamunye kanye nezinsiza kanye nekhadi labo lepasipoti yesivakashi. Ikhadi libe selihanjiswa lapho ufika kumdayisi noma endaweni yokudlela ukuze bathole imititilizo yabo ekhethekile.
Umkhankaso uhlela ukwethulwa ngoMashi wezi-2010 futhi uzothuthukiswa ezimakethe ezihlosiwe eziphakelayo zase-UK kulo lonke elaseNyakatho Melika, i-Europe, i-Middle East, kanye ne-Asia. “Njengelungu le-Visit London, sibheke ngabomvu ukusebenzisana nethimba labo lezokuthengisa kanye nobudlelwano bomphakathi ukuze sikhuthaze uhlelo lwe-Shop & Dine London lochwepheshe bemboni yezokuvakasha ngemibukiso yezohwebo nemisebenzi yokuthengisa,” kusho uNksz Anderson. "Sizophinde sibe nesici esiqinile sokumaketha ku-inthanethi neselula esizinikezele ekufinyeleleni ngokuqondile abathengi abajikelezayo abenza ucwaningo ngemisebenzi endaweni abaya kuyo nge-inthanethi ngaphambi kokufika."
