TUMON, Guam - IGuam Visitors Bureau (GVB) iyaziqhenya ngokumemezela ukuqala komkhankaso wonyaka waminyaka yonke we-Shop Guam e-Festival (SGF), umkhankaso womhlaba wonke obekuhloswe ngawo ukudala ulwazi lokuthenga lwezakhamizi nabavakashi, ngenkathi igqamisa iGuam njengendawo yesimanje, emfashini, nokwehlukahluka ukuthenga. Umkhosi walo nyaka uzoqala ngoDisemba 1, 2016 futhi uzoqhubeka kuze kube nguFebhuwari 4, 2017 izinsuku ezingama-66 sezizonke. Kusukela yaqala ngo-2012, iShop Guam Festival ibone impumelelo enkulu ngokuqoqa ama- $ 8.4M okusakazwa kwabezindaba ngo-2012, $ 8.7M ngo-2013, ama- $ 8.1M ngo-2014 kanye no- $ 11.4M ngo-2015. Ukufika ngesikhathi somkhankaso nabathengisi abaningana ababambe iqhaza babike ngaphezu kuka- $ 400,000 we-Shop Guam Festival enikeza ukuhlengwa.
I-2016 Shop Guam e-Festival izoba umkhankaso wokuqala womhlaba wonke i-GVB owamukela ngokuphelele umbono we "Smart Tourism." Sisebenzisa umqondo we-IOT (Inthanethi Yezinto) ukuklama umkhankaso ohlanganisiwe futhi sihlanganise izinto zedijithali nezingokwenyama zokumaketha okuyiwa khona. Uhlelo lokusebenza lweselula luka-2016 Shop Guam e-Festival luzoba uhlelo lokuqala olunikwa amandla yiSmart Guam System eletha ulwazi lokuntywila lokuthenga nokuvakashela amakhasimende ethu omhlaba jikelele. Uhlelo lokusebenza luzoba ngezilimi eziyisithupha ezahlukene zemakethe yethu yezokuvakasha. Inhloso yeqhinga lomnyango wezokumaketha we-GVB ukusebenzisa ubuchwepheshe obuphazamisayo ukuhlukanisa iGuam nezimbangi zayo, ukunika amandla amabhizinisi endawo futhi ekugcineni kudale umthelela oqhubekayo wezokuvakasha futhi kubuyiswe kutshalomali.
“Ngenxa yokuziphatha okushintsha ngokushesha kwabathengi, umphakathi usushukumisela ekuhambeni. I-GVB ifuna ukudlulela ngasemngceleni omusha wokumaketha kwamaselula we-2016 Shop Guam e-Festival. Njengenye yezinhlelo zethu ze-Smart Tourism, sihlela ukufaka inzwa yezindawo zokukhanya ezindaweni zokuthengisa ezibambe iqhaza ze-SGF. Izivakashi ezilanda uhlelo lokusebenza lweselula luka-2016 SGF bese zivula i-Bluetooth zizokwazi ukuthola isaziso seBeacon ezibakhumbuza ukuthi basebenzise izipesheli zohlelo lokusebenza uma bengena ezindaweni eziseduze ze-SGF ”kusho uMqondisi Wezokumaketha Emhlabeni Wonke we-GVB uPilar Laguaña.
Ukuze kuhlangatshezwane nomhlahlandlela wezokuvakasha osimeme, i-GVB ngeke isalungisa incwajana yamakhuphoni yokuphrinta emosayo yeShop Guam e-Festival kulo nyaka. Esikhundleni salokho, kuzoba nesisindo esincane se-Shop Guam e-Festival Savings Passport ukukhuthaza ukulanda kwe-APP ephathekayo ngabavakashi abanethuba lokungena kusweepstake ephathekayo babe sethubeni lokuwina imiklomelo yokuthenga nyangazonke.
Landela i-Shop Guam 2016 ngokusesha i-hashtag yayo ezinikele # shopguam2016 bese ulandela i-GVB ku-Facebook (@GuamVisitorBureau), Twitter (@visitguam), Instagram (@visitguamusa), naku-Snapchat (VisitGuam). Uhlelo lokusebenza olusha lwe-Shop Guam Festival luyatholakala kubasebenzisi be-Android ne-Apple iOS ezitolo zabo zohlelo lokusebenza.
