Umhlonishwa, uMnuz Marthinus Van Schalkwyk ukhulume ngesikhathi kwethulwa i-E-Tourism Summit 2013 e-CTICC, eKapa mayelana nezobuchwepheshe - okwenza ezokuvakasha zikwazi ukuqhubeka nokugqugquzela ukukhula okuqhubekayo.
Kuyilungelo elikhulu ngempela ukukhuluma nawe eNgqungqutheleni Yesi-6 Yonyaka ye-E-tourism Africa 2013. Njengomkhakha womhlaba wonke, ezokuvakasha zikhule ngendlela ephawulekayo kule minyaka engamashumi ayisithupha edlule. Ngo-1950, kwakunezivakashi ezifika emhlabeni wonke eziyizigidi ezingu-25 kuphela. Ngonyaka wezi-2012, umkhakha wezokuvakasha wafinyelela ingqophamlando yokufika kwamanye amazwe ayizigidi eziyinkulungwane, kanye namarisidi ezivakashi afinyelela ku-$1 trillion. Silindele izigidi ezingama-350 zabavakashi abasha abavela kwamanye amazwe ngo-2020, futhi ngo-2030, silindele abafikayo babe phezulu ezigidini eziyi-1,8.
Futhi okuningi kokukhula okusha kuzoba kusuka futhi kuya ezimakethe ezisafufusa. Uma ngicabanga ngerekhodi lethu laseNingizimu Afrika, lokho ngikwenza ngazi kahle ukuthi sidinga ukusungula izinto ezintsha ngaso sonke isikhathi ukuze sihlale siphambili emdlalweni ngaso sonke isikhathi.
Izinga loguquko kanye noshintsho emkhakheni wezokuvakasha, okungukuthi ngokwemibandela yezobuchwepheshe, alikaze libonwe ngaphambili, futhi alibonisi zimpawu zokwehla.
Okwesikhashana ngingathanda ukuthi ucabangele lokhu okulandelayo:
· Emhlabeni wabantu abayizigidi eziyizinkulungwane ezingu-7, ⅓ isivele iku-inthanethi, iningi labo elivela emazweni asathuthuka.
· E-Afrika, ingxenye yebhiliyoni yabantu kungenzeka baxhumeke ezinhlelweni zohambo ngomakhalekhukhwini.
· Kuthathe umsakazo iminyaka engu-38 ukufinyelela abasebenzisi abayizigidi ezingu-50
· Kuthathe iminyaka engu-12 ithelevishini ukufinyelela abasebenzisi abayizigidi ezingu-50
Nokho, kuthathe i-Facebook iminyaka engu-3.5 ukufinyelela abasebenzisi abayizigidi ezingu-50
Kuthathe i-Twitter iminyaka emi-3 ukufinyelela abasebenzisi abayizigidi ezingama-50
· Kuthathe unyaka ongu-1 i-YouTube ukufinyelela abasebenzisi abayizigidi ezingu-50
· Kuthathe i-Google iminyaka engu-0.5 ukufinyelela abasebenzisi abayizigidi ezingu-50
· U-Gordon Wilson (CEO kanye noMongameli) we-Travelport, umdidiyeli ohamba phambili wokuqukethwe kwezokuvakasha kanye nesevisi yokusesha nokubhukha, uzokutshela ukuthi inkampani yakhe yenza imisebenzi engaphezu kwesigidigidi ngosuku, 24/7, emazweni angu-170 - futhi ngokwenza kanjalo, bacubungula ama-petabytes ambalwa olwazi ngomzuzwana. Cabanga ngalokhu: I-petabyte ilingana cishe nezigidi ezingu-500 zalawo ma-floppy disk amadala esawasebenzisa kumakhompyutha eminyakeni embalwa edlule, noma cishe amakhasi ayizigidi eziyizinkulungwane ezingu-500 ombhalo ophrintiwe ojwayelekile - konke lokho kucutshungulwe ngomzuzwana.
Namuhla, izinkundla zokumaketha kwedijithali kanye namashaneli afakwe kuzo zonke izici zemboni yezokuvakasha iyonke. Idijithali iyingxenye eyinhloko yayo yonke imizamo yokumaketha yendawo okuyiwa kuyo, evumela izindawo ukuthi zihlanganyele ngokuqondile nabangase babe ngabahambi futhi zixhumane nozakwethu bezohwebo.
Ukuvakasha nokuvakasha kuwukuhlangenwe nakho komuntu ngakho-ke, izixhumanisi zomuntu siqu abantu abakhetha ukuzenza ezinikwe amandla ubuchwepheshe, zibhebhezela umsebenzi okhulayo ezinkundleni zokuxhumana zedijithali nezokuxhumana. Lokhu nakho kusebenza njengesikhumbuzo esiqhubekayo sokuxhumana kwangempela nokubonakalayo okusihlanganisayo sonke njengomphakathi owodwa womhlaba.
Ngezokuvakasha eNingizimu Afrika siyaqhubeka nokuvuselela kanye nokwenza ngcono yonke imisebenzi yethu yokumaketha ukuze senze abavakashi abaningi abavela emhlabeni wonke bacabangele indawo okuyiwa kuyo iNingizimu Afrika ngaphezu kwanoma iyiphi enye. Ngakho-ke i-SAT ingamandla ethu okumaketha, futhi ungumvikeli womkhiqizo wethu wendawo yonke emhlabeni. Sitshela umhlaba ngendawo okuyiwa kuyo emangalisa ngempela, enabantu abafudumele, indawo edonsa umoya kanye nenani elingenakuqhathaniswa lemali. Siyisa lo mlayezo, kokubili ku-inthanethi nokungaxhunyiwe ku-inthanethi, kubathengi bomhlaba nasezinkulungwaneni zangempela zozakwethu bohwebo emhlabeni jikelele.
Sisebenzisa izinsiza zewebhu ukuze sithuthukise, sazise futhi siqeqeshe ngisho nokuhweba ngezokuvakasha emhlabeni wonke, ngendawo okuyiwa kuyo eNingizimu Afrika. Ukukhombisa- izinhlangano zohwebo ezingaphezu kuka-14 000 ezibambe iqhaza ohlelweni lwethu lwe-inthanethi olubizwa nge-“SA Specialist” phakathi kuka-April kuya kuJulayi kulo nyaka kuphela. Futhi siqhuba imikhankaso ebanzi kumawebhusayithi ozakwethu wemidiya yomhlaba jikelele ahamba phambili njenge-National Geographic ne-CNN.
Ezokuvakasha zaseNingizimu Afrika ziyaziqhenya ngokuba enye yeNhlangano ehamba phambili ye-inthanethi Yokumaketha Indawo Yokuvela emhlabeni namuhla. Njengesibonelo, ukukhula kwabantu abasebenzisa i-Expedia ukubhukha uhambo lwabo lokuya eNingizimu Afrika kukhule ngama-32% kusukela ngoJanuwari kuya kuJuni 2013, uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule. Izinga lokukhula kwe-Expedia lokubhukha ekhaya likhuphuke ngo-53% kusukela ngoJanuwari kuya kuJuni 2013 uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule. Lezi yizinkomba ezibalulekile futhi angingabazi ukuthi ikhono lethu lokuchayeka emazingeni okukhula afana nalawa lingazuzisa imboni yethu ukuya phambili.
Ezokuvakasha seziphenduke umkhakha obalulekile emnothweni womhlaba, futhi ukuzibophezela kwethu okufanayo ekwandiseni kanye nokuqhubeka nokucolisa imisebenzi yethu eqhubekayo yedijithali kungenye yezihluthulelo zokukhulisa ukukhula okuzokwenza iNingizimu Afrika ibe phakathi kwezindawo ezingama-20 ezihamba phambili emhlabeni ngo-2020.
Akungabazeki ukuthi ubuchwepheshe bushintsha indawo unomphela futhi amathuba angaphakathi kwalolu shintsho maningi - okusho ukuthi izimakethe zisondele kakhulu kunangaphambili, i-cyberspace ukukhuluma ngomlomo phezu kwezintambo ze-fiber optic kuyiqiniso, ama-e-visa kanye ne-e- amaphasipoti aqukethe yonke idatha yakho yebhayomethrikhi aseduze, ukuhumusha kwe-semantic nama-avatar kungasixhumanisa namakhasimende ngezindlela ezintsha, futhi ukuxhumana kwe-geo-location kanye nokuxhumana okuseduze kudala ukukhula okusha namathuba ebhizinisi.
Kodwa, masingawathandi amathuba okuxhumana okukhulu. Futhi khumbula ukubuza mayelana nokuba sengozini enkulu emkhathizwe.
Ukuxhumana nge-Hyper kuzophazamisa amamodeli ebhizinisi amaningi amanje, futhi yilawo kuphela embonini yethu ashesha ukusungula izinto ezintsha azohlala enokuncintisana enkathini yabomdabu bedijithali. Kulo mhlaba oxhumeke kakhulu, kufanele sisebenze kanzima kunangaphambili ukuze silawule okuqukethwe. Izingozi zesithunzi zesikhathi sangempela ezihlobene nenkundla yezokuxhumana kanye nokukhulisa i-inthanethi kukho konke umnyakazo wethu zinkulu kunangaphambili. Abavakashi bafuna ukukhululeka nokwaneliseka - futhi bayazi ukuthi kukhona ongakhetha kukho ngokuchofoza nje. Izingxenye ezimbili kwezintathu zabantu ezwenikazi lethu ngisho namanje ziyakwazi ukufinyelela kuma-smartphone. Kufanele samukele ukuthi banikezwe amandla kakhulu kunangaphambili ukuze babe yisizinda sokwenza izinqumo mayelana nezinketho zokuvakasha nezokuvakasha, ukwenziwa ngendlela oyifisayo kanye nokudala ulwazi oluyiqiniso. Futhi lapho behlangabezana nezimo ezimbi, bazokwabelana ngalokhu ngaso leso sikhathi futhi njalo. Kodwa futhi kukhona nezinye iziphazamiso ezinkulu ezingaba khona esikhathini sokuthembela komunye nomunye, ukuhwebelana kwembulunga yonke kochungechunge lwempahla kanye 'nedatha enkulu'. Lokhu futhi kufaka phakathi ukuphazamiseka okungaba khona komnotho osuselwe emafini, nezinkinga zokwethemba ekuvikelweni kwedatha.
Cabanga nje, ngokwesibonelo, ukuthi kuzokwenzekani lapho amasistimu okuzulazula ezimoyeni ehlaselwa amaphekula asebenzisa i-inthanethi anezinkulungwane zezindiza emoyeni, okuyinto manje ethatha izingqondo zethu ezinkundleni eziningi zamazwe ngamazwe. Ngokufanayo, imboni yethu ingase ilahlekelwe kakhulu uma i-inthanethi, amasistimu okubhukha isiminyaminya sezindiza noma amasistimu ezezimali ehluleka ngisho nje isonto elilodwa noma amabili ngenxa yokucekelwa phansi kwe-inthanethi okunqunyiwe.
Sengiphetha, ukusesha kohambo nge-inthanethi kulindeleke ukuthi kuqhubeke ukukhula ngesivinini esikhulu ngenxa yokuthi izixazululo zedijithali zibaluleka kunoma yikuphi ukuxhumana kwamakhasimende ochungechungeni lwenani lezokuvakasha. Ngakho-ke kufanele sigxile epalini elihlala lishintsha futhi sizivumelanise nalo ukuze siqinisekise ukuthi sizuza inzuzo enkulu.
Nginifisela iNgqungquthela ethokozisayo nekhiqizayo.
