E-BEIJING, e-China - I-Starwood Hotels & Resorts Worldwide, Inc. ithe namuhla inkampani izovula amahhotela amasha angu-20 e-China ngo-2013.
Njengoba isiphindaphindeke kabili indawo yayo lapha eminyakeni emithathu edlule, i-Starwood inamahhotela angu-120 avuliwe nangaphezu kwe-100 asendleleni, okwenza i-China ibe imakethe yamahhotela enkampani yesibili ngobukhulu ngemuva kwe-United States kuphela, futhi ikhula ngokushesha kakhulu. UMongameli we-Starwood kanye ne-CEO uFrits van Paasschen oseChina kuleli sonto ebambe iqhaza kwiFortune Global Forum e-Chengdu uthe inkampani izovula ihhotela elisha njalo ezinsukwini ezingama-20 lapha nokuthi amaphesenti angama-70 epayipi lawo lamahhotela amasha asakhiwayo nasathuthukayo amadolobha esigaba sesibili nesesithathu.
“Siyaqhubeka nokubuka i-China njengethuba elivela kanye ekuphileni kwebhizinisi lethu,” kusho u-van Paasschen. “Kungakhathaliseki ukuthi kukhulisa umlando wethu wamahhotela njengengxenye yokuthuthukiswa kwengqalasizinda enkulu yezwe, noma ukwakha ngobudlova uhlelo lwethu lokwethembeka emakethe yezokuvakasha yasekhaya nephumayo ekhula ngokushesha kakhulu emhlabeni, sigxile ekusebenziseni zonke izinzuzo zesikhundla sethu esibalulekile sokuqala e-China. ”
I-Early Foothold e-China iyaqhubeka nokukhokha; I-Starwood Ibheke Ku-Double Luxury Portfolio
Ukuba khona kwe-Starwood eShayina kwaqala ngo-1985 lapho i-Sheraton Great Wall Beijing iqala ukubonakala njengehhotela lokuqala lamazwe ngamazwe e-People's Republic of China. Namuhla i-Starwood iyinkampani enkulu yamahhotela esezingeni eliphezulu e-China enamahhotela amaningi lapha kunabaqhudelana nabo u-Marriott, u-Hilton, no-Hyatt kuhlangene. Ngo-2012 i-Starwood yavula amahhotela angu-25 futhi yasayina amadili amasha angama-36 - inombolo erekhodiwe yokuvula namadili.
Njengoba kunamadolobha angaphezu kuka-170 anabantu abangaphezu kwesigidi esisodwa, umzila wezindiza ozokhula eChina uyaqhubeka umude. Ingeza ekubeni khona kwe-Starwood isikhathi eside emadolobheni amakhulu aseChina, inkampani igxile ekwandiseni amadolobha esigaba sesibili nesesithathu. Imikhiqizo ye-Starwood ephezulu ye-Sheraton, i-Westin, ne-Le Meridien iyaqhubeka nokufunwa izifunda zamabhizinisi amasha amaphakathi nezikhungo zokuphatha zikahulumeni emadolobheni asezingeni lesibili. I-Starwood's Four Points yemikhiqizo ye-Sheraton kanye ne-Aloft ingena kahle emapaki asanda kuthuthukiswa ezobuchwepheshe, izimboni, namanyuvesi kanye naseduze kweziteshi zikaloliwe ezinesivinini esikhulu namadolobha asezigabeni zokuqala zokuya emadolobheni, ngaphezu kokwanda okuqhubekayo ezimakethe ezimisiwe.
Isidingo samahhotela kanokusho kulo lonke elase-China siyaqhubeka sikhula futhi eminyakeni embalwa ezayo i-Starwood izophinda kabili indawo yayo yokunethezeka lapha. Amahhotela ama-W, asanda kuvula i-W Guangzhou ngasekuqaleni kwalo nyaka, azovula amafulegi amasha e-Beijing nase-Shanghai kanye namahhotela e-Suzhou, e-Changsha, nase-Chengdu. I-St. Regis, i-ultra-luxury brand yakwa-Starwood, izokwakhela phezu kokuba khona kwayo eChina ezimakethe ezihlanganisa i-Beijing, i-Shenzhen ne-Sanya enamahhotela amasha e-Changsha, Chengdu, Lijiang, Qingshui Bay, Zhuhai, naseNanjing kuyilapho i-Starwood's Luxury Collection izokwanda. e-Dalian, Hangzhou, Nanning, Xiamen, Nanjing, naseSuzhou.
I-China iyi-Marke Yesibili Enkulu futhi Ekhula Ngokushesha Kakhulu ye-Starwood
Ngokusho kwe-UN World Travel Organisation (UNWTO), iShayina manje isiyimakethe ehamba phambili yemithombo yezokuvakasha emhlabeni mayelana nokusetshenziswa kwezimali, idlula iJalimane ne-United States. Ngo-2012, izindleko zaseShayina zokuvakasha kwamanye amazwe zafinyelela ku-$102 billion. I-China manje isiwumthombo wesibili omkhulu we-Starwood wabahambi ngemuva kweNyakatho Melika kuphela futhi ngo-2012 uhambo lwamaShayina oluphumayo oluya emahhotela ayo lukhule ngamaphesenti angama-20. Kakade iyimakethe enkulukazi ephakelayo yamahhotela e-Starwood e-Asia, i-China iyimakethe yezokuvakasha ekhula ngokushesha kakhulu kule nkampani. Ngokuka-van Paasschen, uhambo oluya ngokushesha lwaseShayina luthinta ibhizinisi emhlabeni wonke, futhi ngonyaka odlule amaphesenti angama-95 amahhotela e-Starwood emazweni acishe abe yi-100 amukele izivakashi ezivela e-Greater China.
Kubaluleke njengokuvula amahhotela amasha, i-Starwood igxile ekuhlakuleleni ukwethembeka phakathi kwabahambi abasha base-China. Kusukela ngo-2010, inkampani isiphindaphinde isisekelo sayo sabahambi abakhuthele e-Starwood Preferred Guest (SPG), uhlelo lokwethembeka lwenkampani. Ukukhula kwesisekelo sabahambi se-SPG kuyaqhubeka nokukhula ngesivinini esisheshayo, futhi namuhla, i-SPG ibhalisa ilungu elisha njalo ngemizuzwana engu-20 e-China, futhi amalungu akhethekile egolide naweplatinamu ahlala ubusuku obungu-25+ ngonyaka akhuphuke ngamaphesenti angu-53 kunonyaka odlule. Emhlabeni jikelele, amaphesenti angu-50 ezivakashi ze-Starwood angamalungu e-SPG, futhi e-China, amaphesenti angu-55 amagumbi agcwaliswa nge-SPG.
I-Starwood Ivula Izindawo Zokungcebeleka Ezintsha e-China ukuze Ibhekane Nemakethe Yasendaweni Ecebile
Ukuhamba kwasekhaya kwamaShayina nakho kuyaqhubeka nokukhuphuka. Amahhotela e-Starwood e-China awasezona nje izindawo ezingaphandle zabahambi baseNtshonalanga, futhi namuhla amaphesenti angu-50 ezivakashi emahhotela lapha amaShayina. Ngokuqhubekayo, i-Starwood kanye nozakwethu babanikazi bayo bakha amahhotela e-China kucatshangwa ngomhambi wasekhaya, okuhlanganisa nomkhiqizo omusha wezindawo zokungcebeleka ukuze kuhlangatshezwane nezidingo zemakethe yendawo eyandayo ngezindlela nesifiso sokuhamba. IStarwood maduzane izoba nezindawo zokungcebeleka eziningi eHainan Islands (evame ukubizwa ngokuthi iHawaii yaseChina,) kunaseHawaii. Ngokunjalo le nkampani ivule izindawo zokungcebeleka eqhweni ezintsha e-China njengezindawo zokungcebeleka zaseWestin nase-Sheraton e-Changbaishan kanye nezindawo zokuhlala zasemadolobheni ezihlanganisa i-Sheraton Huzhou kanye ne-Sheraton Macao enamakamelo acishe abe ngu-4,000, ihhotela elikhulu kunawo wonke e-Starwood noma kuphi emhlabeni.
Isidingo Sokushayela Amahhotela Amasha - I-Starwood Ukugcwalisa Izikhundla Ezintsha Ezingu-10,000 Ngonyaka e-China
Eminyakeni emihlanu ezayo i-Starwood izoba ngaphezu kokuphindwe kabili kwenani labalingani bayo eChina ngokuqashwa okusha okungu-10,000 unyaka ngamunye. Ukuba khona kwe-Starwood isikhathi eside e-China kanye nethrekhi yomsebenzi eqinisekisiwe ehambisana nemizamo yokuqasha eyinkimbinkimbi kusiza inkampani ihehe ithalente eliphezulu. Ngenxa yokuphatha isikhathi eside kanye namaqembu aqinile e-China, i-Starwood inebhentshi elijulile lapha, futhi abaholi ababili abakhulu be-Starwood e-Asia Pacific, uStephen Ho, uMongameli wase-Asia Pacific kanye no-Qian Jin, uMongameli waseChina, bobabili bajoyine inkampani 1980s futhi bakhuphukela ezikhundleni zabo zamanje. Ngaphakathi kwamahhotela e-Starwood e-China, ingxenye eyodwa kwezintathu yabaphathi bayo Jikelele kanye namaphesenti angama-79 abaholi bayo abaphezulu beKomidi Eliphezulu lamahhotela bangamaShayina.
