Imicimbi yezemidlalo emikhulu kudingeke ukuthi ikhanselwe noma ihlelwe kabusha ngenxa yalokhu Covid-19 - enye yazo kwakuyi- I-Indian Premier League (IPL) lokho kuhlehliselwe uSepthemba. Nokho, ayizange igcine ngokushintsha usuku kodwa iphinde yashintsha indawo, nendawo eyayisuka e-India yaya e-United Arab Emirates (UAE). Lolu shintsho lubeka isitembu sokuzethemba ezweni futhi luthumela umyalezo ocacile wokuthi i-UAE iphephile uma iqhathaniswa nezinye izindawo, kusho i-GlobalData, inkampani ehamba phambili yedatha nezibalo.
Lo mcimbi uzofaka ukuzethemba ezweni ngaphambi nje kwenkathi yokuvakasha yasebusika ephezulu kakhulu, eqala ngoNovemba futhi iqhubeke kuze kube ngu-April. Izophinde ithumele umyalezo kubahleli bemicimbi emhlabeni wonke ukuthi i-UAE iphephile futhi iyindlela enhle kakhulu yemicimbi ehlukahlukene, kusukela emicimbini yezemidlalo kuya emihlanganweni, izikhuthazo, izingqungquthela nemibukiso (MICE).
Ngaphezu kwalokho, kuzoba nomthelela wemali oqondile we-UAE. Amaqembu e-IPL ahamba nezigaba ezinkulu ezihlanganisa abadlali, abasebenzi abasekelayo, abanikazi nabaphathi. Ngaphezu kwalokho, abahleli nabasakazi bafika namaqembu abo kanye nemishini. Konke lokhu kuzoba izindawo zokubhukha, amahhotela, izimoto kanye nezinsiza, okuzothuthukisa imikhakha yasendaweni, okuhlanganisa ezokuvakasha, ezokuvakasha kanye nezokuthutha.
Okwamanje, akucaci ukuthi izibukeli zizovunyelwa yini ngesikhathi semidlalo, kodwa, uma iziphathimandla zivumela izibukeli ezithile, lokho kungase kunikeze umfutho owengeziwe embonini yezokuvakasha. Umnikelo oqondile we-IPL ulinganiselwa ku-$20.5m-$25m.
Njengoba kunesivumelwano esisha soxhaso sika-$29.69m ne-Dream11 esizoqala ukusebenza kulo nyaka ngemva kokunqanyulwa koxhaso lwe-Vivo yesicoco, kubalulekile ekusaseni lomqhudelwano odlalayo uqalise futhi ngandlela thize. Njengoba izilaleli eziningi ze-TV e-India zilungele ukubuka lo mqhudelwano, abasakazi abaningi bazoncika ku-IPL ukuze balethe imali enkulu yokukhangisa.
Ngenkathi ukuhlela i-IPL kuveza amathuba abalulekile aqondile nangaqondile e-UAE, okuningi kuncike ekuqedeni ngempumelelo kwe-IPL. Umcimbi kulindeleke ukuthi uqale engxenyeni yesibili kaSepthemba kanti kunemibiko yokuthi abanye abadlali nabasebenzi bosekelo bahlolelwe ukuthi bane-COVID-19. Kulaba abadidiyeli nasemaqenjini ukuhlela imidlalo kuwumsebenzi onzima, okuchaza isizathu esenze ukuthi imidlalo ingakamenyezelwa. Ngisho nalapho okuhleliwe kumenyezelwa, ishejuli ingase ihlale iguquguquka futhi iguquguquka.
Ukuphothula ngempumelelo kuzodinga imizamo ebalulekile kanye nokubambisana okuvela kubo bonke ababambiqhaza, okuhlanganisa iziphathimandla zendawo kanye nozakwethu bokungenisa izihambi kanye nezokuhlela. Noma yikuphi ukuphazamiseka kushejuli ngenxa yezingozi ezihlobene ne-COVID kungadambisa amathuba emicimbi nokuvakasha e-UAE.
Uma konke kuhamba kahle, uma ibhola lokugcina le-IPL liphonswa, kungakhathalekile ukuthi yiliphi iqembu eliwinayo, i-UAE ingaba umnqobi wangempela.
#ukwakha kabusha
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The change puts a stamp of confidence on the country and sends a clear message that the UAE is relatively safe compared to other destinations, says GlobalData, a leading data and analytics company.
- It will also send a message to event organizers across the globe that the UAE is safe and an excellent option for various events, from sporting events to meetings, incentives, conferences and exhibitions (MICE).
- With a huge TV audience in India ready to watch the tournament, many broadcasters will be dependent on the IPL to bring in significant advertising revenue.
