Ochwepheshe bemboni bahlonze “ukusiza ukukhulisa imali engenayo” njengomsebenzi oyinhloko wobuchwepheshe phakathi nezinyanga eziyishumi nambili ezizayo, kuveza ucwaningo olukhishwe namuhla (Mon 1 November) yi-WTM London kanye ne-Travel Forward.
Cishe izikhulu eziphezulu ezingama-700 ezivela emhlabeni wonke zacelwa ukuba ziklelise, ngokohlelo lokubaluleka, izimo ezihlukahlukene zokusebenzisa ubuchwepheshe bokuhamba, kuMbiko Wezimboni we-WTM.
Imali engenayo ekhuphukayo ibalwa njengebaluleke kakhulu, ngokunciphisa izindleko endaweni yesithathu ohlwini, okubonisa izinselelo ezimbili ezinkulu amabhizinisi ezokuvakasha abhekana nazo esikhathini esifushane ukuya kwesikhashana.
Ubuchwepheshe bebulokhu bunendima ebalulekile okufanele buyidlale ekutholweni nasekugcinweni kwamakhasimende, futhi Umbiko Wemboni ye-WTM ubonisa ukuthi lokhu kusebenza kuzodingeka kakhulu ezinyangeni eziyishumi nambili ezizayo. Kuyathakazelisa ukuthi umbiko ugqamisa ukuthi imboni inentshisekelo enkulu ekusebenziseni ubuchwepheshe ukuze ithole amakhasimende amasha kanye/noma izimakethe zomthombo omusha kunokugcina nokuxhumana namakhasimende akhona. Owaphambili ukleliswe endaweni yesibili, ogcine endaweni yesine.
Kwenye indawo, imibono efana nokusebenzisa ubuchwepheshe ukuze udale imikhiqizo namasevisi amasha, noma ukusebenzisa ubuchwepheshe ukuze uhlanganyele kabusha nabasebenzi inikezwe isisindo esincane ngesampula.
USimon Press, uMqondisi Wemibukiso, i-WTM London kanye ne-Travel Forward, uthe: "Lokhu okutholakele akufanele kumangaze - izinkampani zezokuvakasha zizodinga ukukhulisa imali engenayo futhi zinciphise izindleko, futhi maduze, ukuze ziqale ukuhlehlisa okunye ukulahlekelwa. okwagcwala amafutha ngesikhathi sobhadane.
“Ukuncamela ubuchwepheshe ukusiza izinkampani zezokuvakasha zithole amakhasimende amasha kunokuba zisize ukugcina akhona sekuphakamise amashiya ambalwa. Kodwa-ke, kunethemba eliyisisekelo lalokhu okutholakele, njengoba kuphakamisa ukuthi imboni inethemba lokuthi izimo zemakethe phakathi nezinyanga eziyi-12 ezizayo zizokweseka ukukhula kanye nesizinda samakhasimende esinwetshiwe.”
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- However, there is an underlying optimism at the heart of this finding, as it suggests the industry is confident that market conditions within the next 12 months will support growth and an expanded customer base.
- Technology has always had a significant role to play in customer acquisition and retention, and the WTM Industry Report shows this functionality will be in demand over the next twelve months.
- Interestingly, the report highlights that the industry is more interested in using technology to find new clients and/or new source markets than it is in retaining and engaging with existing customers.
