Ikusasa Elihambayo. I-New Momentum echazwe nguNgqongqoshe Wezokuvakasha wase-Jamaica

Engqungqutheleni ye-Global Citizen Forum eqhubekayo kusukela ngo-12-13 e-Ras Al Khaimah, uNgqongqoshe we-UAE u-Bartlett wangena esiteji no-Bogolo Kenewendo, OwayenguNgqongqoshe Wezohwebo Nezimboni waseBotswana, kanye no-Thomas Anthony, umeluleki wesu lokutshala izimali wase-Antigua nase-Barbuda - phakathi kwabanye. .

Okulotshiweyo kwamazwi kaNgqongqoshe u-Bartlett ku-Cross Border Collaboration kusuka ku-Periphery to the Core:

NjengoNgqongqoshe Wezokuvakasha kwelinye lamazwe ancike kakhulu kwezokuvakasha emhlabeni esifundeni esithembele kakhulu kwezokuvakasha, ngisesimweni esiphephile sokusho ukuthi ubhubhane olukhona manje selubeke inselelo enkulu kulo mkhakha engake ngawubona. Ngenxa yezinyathelo ezehlukene zokuvikela ezethulwe futhi zagcinwa kuwo wonke amazwe, konke okuye kwanciphisa ukuhlangana komphakathi kanye nokuvakasha kwasekhaya nokwamanye amazwe, umkhakha wezokuvakasha, kusukela ezinyangeni eziyishumi nanye kuya kweziyishumi nambili ezedlule, ububhekene nengqophamlando. inkinga engakwazi ukuphendula kuyo nganoma yiliphi izinga lokuzethemba nokuqiniseka.

Kungazelelwe, zonke izinzuzo zethu zangaphambilini kanye namasu abebonakala esebenze kahle, kuze kube yiminyaka emibili edlule, manje abonakala enganele ukuphendula ezidingweni ezintsha zenkathi yobhubhane.

Yize imiphumela yesikhathi eside yenhlupheko yezempilo yomhlaba wonke yamanje isazokalwa ngokugcwele, sesivele siqongelele ubufakazi obuqand' ikhanda bokuthi amandla amazwe okuzivumelanisa nezimo futhi azibeke esimweni sokuba alulame asekelwe ezinhlobonhlobo zezomnotho, ngokwendawo, amasiko kodwa ikakhulukazi ezepolitiki. Impela, ubuholi bezepolitiki buqhamuke bungumgqugquzeli ohlukile wokusimama nokusebenza kanzima kwamazwe ngalesi sikhathi sobunzima.

Kube ngamandla abalulekile ekugqugquzeleni ubumbano kuzwelonke, ukusebenzisa imizamo ehlangene yemiphakathi, ukuhlanganisa izinsiza zokungenelela komphakathi kanye nezimpendulo zikazwelonke, ukuxhumana nabo bobabili ababambiqhaza basekhaya nabangaphandle ukuze kube nemiphumela emihle, nokugcina ukulingana phakathi kwesixwayiso, ubushoshovu, kanye nesiqiniseko. Ngokungangabazeki, ngokumelene nesizinda sokuphazamiseka okungakaze kubonwe futhi okuthathe isikhathi eside okubangelwe yilolu bhubhane, ubuholi obusebenzayo buye benza imboni yezokuvakasha yaseJamaica yakwazi ukuhlala inyakaza futhi iqinile.

Esimeni se-Jamaica, ngenxa yenhlanganisela yesenzo esisheshayo, ubuholi obusebenzayo, ukuxhumana okusebenzayo, kanye nokucabanga okusha, sikwazile ukuzivumelanisa ngokushesha futhi sasebenzisa imigomo emisha yezempilo nezokuphepha ebiqondisa ukuphathwa komkhakha wezokuvakasha kulo bhubhane ngokuhambisana nomhlaba wonke. -amazinga amukelekile. Kusukela ecaleni lokuqala elihle le-COVID-19 laqinisekiswa ngo-Ephreli 2020, saqala ukusebenzelana nabo bonke ababambiqhaza- izinhlangano zezokuvakasha, olayini bokuvakasha, abanikazi bamahhotela, izikhungo zokubhuka, izinhlangano zezokukhangisa, izindiza, njll.

WHTA, WTO, CTO CHTA phakathi kwabanye. Lokhu bekubalulekile ekuqinisekiseni ukuthi siyaqhubeka nokuzuza ukwethenjwa ngumphakathi wamazwe ngamazwe ukuthi izwe lithatha zonke izinyathelo ezidingekayo ukuze lihlale liyindawo ephephile nevikelekile yazo zonke izivakashi. Siphinde samukela uhlelo lomphakathi wonkana mayelana nokusetshenziswa
kanye nokuqapha izivumelwano. Isibonelo, uhlelo lwethu olunamaphuzu amahlanu lokuvuselela umkhakha wezokuvakasha olugcizelele ukuthuthukiswa kwemithetho eqinile yezempilo nezokuphepha, ukuqeqeshwa okwandisiwe kuzo zonke izingxenye zomkhakha wezokuvakasha, ingqalasizinda yokwakha nokuphepha, kanye nokuthola i-PPE kanye namathuluzi enhlanzeko kwaklanywa. futhi yaqaliswa ngokusekelwe kubambiswano lomkhakha kahulumeni nezizimele ohlanganisa ababambiqhaza ababalulekile okuhlanganisa abanikazi bamahhotela, uMnyango Wezokuvakasha,
UMnyango Wezempilo kanye nezinye izinhlaka ezahlukene.

Imithethonqubo yethu yokunciphisa i-COVID-88 enamakhasi angama-19, eyenzelwe umkhakha wonke nayo yathola ukugunyazwa WTTC futhi yahambisana neMihubhe yethu Eqinile Eqinile enyakatho naseningizimu yesiqhingi, eklanyelwe ukugcina abasebenzi, imiphakathi, kanye nezivakashi ziphephile ngokuvula kuphela izindawo/izindawo esinamandla okuziqapha futhi sizilawule ngempumelelo. Ngaphandle kokuzibophezela kokuvula kabusha okuphephile nokululama ngokushesha, impendulo yomkhakha wezokuvakasha kulo bhubhane inake uhlangothi lomuntu. Kuwo wonke u-2020, ama-ejensi ahlukahlukene
iqhubekile nokuhlinzeka ukwesekwa okubalulekile Kumabhizinisi Amancane Namaphakathi Ezokuvakasha (ama-SMTE) embonini ebilokhu idonsa kanzima emiphumeleni ye-COVID-19, okuhlanganisa ama-artisan nabathengisi bemisebenzi yezandla, abahlinzeki bezokuthutha, izindawo zokudlela nezindawo zokudlela, izindawo zokulala nezindawo zokudlela zasekuseni, nabalimi.

Ezinyangeni ezimbalwa ezedlule, kwakhiwe uhlaka oluqinile lokusekela amabhizinisi ngaphakathi komkhakha. I-Tourism Enhancement Fund (TEF) ibambisene nozakwethu ababalulekile ukwenza imizamo eminingana ehloselwe ukusiza ama-SMTEs ukuthi asetshenziswe kabusha futhi abuyiselwe kusuka ku-COVID-19, okuhlanganisa ukuhlinzekwa kwamaphakheji okusebenza, ukulekelela imalimboleko, kanye nezibonelelo ezihlinzekwa ngoMnyango.
Wezezimali kanye Nezemisebenzi Yomphakathi.

Kuwo wonke u-2020, uMnyango Wezokuvakasha uvuselele ukuzibophezela kwawo ekwakheni abantu embonini yezokuvakasha ukuze kuqinisekiswe abasebenzi abanokuncintisana nabakhiqizayo abangahlangabezana nesidingo esikhulayo samakhono akhethekile embonini yezokuvakasha neyokuvakasha. UMnyango uqhubekile nokuhlinzeka ngezitifiketi kumakhulu ezisebenzi zezokuvakasha ngokusebenzisana phakathi kwe-Human Employment and Resource Training/National Service Training Agency Trust (HEART/NSTA Trust), Universal Service Fund (USF), National Restaurants Association (NRA), American Hotel. & Lodging Educational Institute (AHLEI), kanye neJamaica Centre of Tourism
I-Innovation (JCTI), okuyingxenye ye-TEF, ejutshwe ngokukhethekile ukusiza
ukuthuthukiswa kwenani labantu elibalulekile lase-Jamaica kanye nokusekela ukusungulwa komkhakha wezokuvakasha.

I-JCTI okwamanje ihlinzeka ngesitifiketi sokuphatha esimaphakathi ezindaweni ezifana nalezi:
Isikhulu Esiqinisekisiwe Sokudla Neziphuzo (CFBE); Isikhulu Esiqinisekisiwe Sokugcinwa Kwezindlu Kwezivakashi (CHHE); Umqeqeshi Wehhotela Oqinisekisiwe (i-CHT) Oqinisekisiwe I-Hotel Concierge (CHC). Ukwengeza, i-Hospitality and Tourism Management Programme (HTMP) esanda kwethulwa, ephethwe ngokubambisana noMnyango wezeMfundo, Intsha kanye Nolwazi, iphothule iqembu layo lokuqala ngonyaka odlule.

Abafundi abaneziqu sebeneziqu ze-entry-level tourism.
Ungqongqoshe kanye nama-ejensi awo nawo bebelokhu becabanga ngezidingo ezintsha zezempilo nezokuphepha ezilolonge imibono ngokuvikeleka kwendawo okuyiwa kuyo kanye nokukhanga ngalesi sikhathi senhlekelele. Ngokuhambisana nezidingo ezintsha zohambo lwabavakashi bamazwe ngamazwe, sethule i-JAMAICA CARES ngonyaka odlule ukuze sikhulise amatimu ohambo oluphephile nolungenazihibe.

I-Jamaica Cares iyisivikelo sokuhamba esisuka ekupheleni nesezimo eziphuthumayo
uhlelo oluhlinzeka izivakashi ngezindleko zokunakekelwa kwezokwelapha, ukuphuma, ukuhlenga insimu, ukuphathwa kwamacala, nokumela isiguli okubangelwa izici ezimbalwa ezihlanganisa izinhlekelele zemvelo. Ngokuphathelene ne-COVID-19, uhlelo lokuvikela luphinde luhlanganise nokuhlolwa kwabahambi abanezimpawu, ukuvalelwa yedwa/ukuhlukaniswa esikhungweni sezokwelapha noma izindawo zokuvalelwa abantu ezigunyaziwe, kanye nokukhishwa kwabantu, uma kunesidingo.

Sekukonke, i-JAMAICA CARES iqhakambisa impendulo ye-COVID-19 yendawo yonke futhi
ihlanganisa Imihubhe yethu Eqinile Eqinile ehamba phambili embonini, izimiso ezibanzi zezempilo nokuphepha, ukuhlolwa kokungena, ukuqeqeshwa kwe-COVID-19 kwabasebenzi bokungenisa izihambi, ukugunyazwa kohambo, nokunye okuningi.

Njengoba sibheke esikhathini esizayo, ubhubhane olukhona manje ngokungangabazeki luveze izinto ezimbalwa ezibalulekile okufanele zazise ikusasa lomkhakha wezokuvakasha. Ukubuyisela sekucishe kwafana nokwakha ukuqina. Umkhakha udinga ukuguquguquka, uqine, futhi ube nesivinini.

Lo bhubhane usinikeze ithuba eliyingqayizivele lokuguqukela kwezokuvakasha ezilinganiselayo njengoba kulindeleke ukuthi izivakashi eziningi zamazwe omhlaba zizokhetha izindawo “ezisimeme” esikhathini sangemuva kwe-covid. Okubalulekile, umkhakha kumele uthole izindlela zokuphendula umbuzo wokuthi imithombo yemvelo eyandayo ingaphathwa ngobuhlakani kanjani nokuthi ukukhula komnotho kungahambisana kanjani nezidingo zenhlalo nezomnotho zabantu bendawo kanye nemiphakathi kanye nokulondolozwa kwemvelo. Amasu nezinqubo zokuthuthukisa ezokuvakasha kumele kuklanywe ngokwandayo ngombono wokuthuthukisa ukonga kwezinsiza
izinhlelo ezihambisana nezinjongo zokusetshenziswa nokukhiqiza okusimeme.

Ukuqonda isimo esiguquguqukayo nesinzima abasebenza ngaphansi kwaso, siye savumelana neqiniso lokuthi ukwehlisa inani lezinto ezingavuthiwe, amandla, ukukhiqiza, izindleko zokusebenza kanye nokuchithwa kuzokhuphula umgomo womkhakha.

Sekukonke, uNgqongqoshe nama-ejensi awo asazibophezele ekuthuthukiseni umkhakha wezokuvakasha okhiqiza izinzuzo zabo bonke abathintekayo kulolu chungechunge lwenani lentengo. Sazi kahle ukuthi indlela eya ekululameni izoba nzima kakhulu. Siyazi futhi ukuthi ezokuvakasha ziwumkhakha okwazi ukumelana nezimo futhi obuye wahlehla ebunzimeni. Manje sikumodi yokutakula egcwele.

Uhlaka lwesu lokusetha kabusha ezokuvakasha e-Jamaica luzoholwa yi-Blue Ocean Strategy elizosivumela ukuthi sihlangabezane nezinjongo zethu zokukhula kwezivakashi eziyizigidi ezinhlanu, amaRandi ayizigidi eziyizinkulungwane ezinhlanu namagumbi amasha ayizinkulungwane ezinhlanu ngo-2025 ngendlela esimeme.

I-Blue Ocean Strategy ichazwa njengokuphishekela ngesikhathi esisodwa ukuhlukanisa kanye nezindleko eziphansi ukuvula indawo yemakethe entsha nokudala isidingo esisha. Kumayelana nokudala kanye nokuthatha indawo yemakethe okungabangwa kuyona, ngokwenza lokho kwenze umncintiswano ungabi namsebenzi. Kusekelwe embonweni wokuthi imingcele yezimakethe kanye nesakhiwo semboni sinjalo
hhayi okunikeziwe futhi kungakhiwa kabusha ngezenzo nezinkolelo zabadlali bemboni.

I-Blue Ocean Strategy ibiza ukuthi kudalwe amamodeli ebhizinisi asuka kumamodeli endabuko asuselwa ekuqhudelaneni nasekumisweni. Izobona uMnyango wethu uphishekela ukuthuthukiswa kwenani elithuthukisiwe, ngokuhlukaniswa kwemikhiqizo nokuhlukahluka, okuzovumela i-Destination Jamaica ukuthi ihehe izimakethe ezintsha futhi ikhuthaze izimfuno ezintsha. Ngokuhamba kwesikhathi, ingxenye ebalulekile ye-Blue Ocean Strategy kuzoba ukuqinisa izinhlelo zokuklanywa kwezindawo zezokuvakasha kanye nezihloko, ukuze
ukuthi izici ezihlukile zendawo ngayinye okuyiwa kuyo zizogcinwa futhi zithuthukiswe ukuze zisekele ukukhanga kwazo okuhlukile komkhiqizo.

Ukusetha kabusha ezokuvakasha zase-Jamaica kudinga ukukhonjwa nokusungulwa kwezinqubomgomo ezintsha, izinhlelo, izivumelwano, kanye namazinga azoqinisekisa izivakashi zethu ulwazi oluphephile, oluvikelekile, nolungenazihibe kuyilapho kwakhiwe imodeli entsha yezokuvakasha kazwelonke esekelwe kuphothifoliyo ehlukahlukene yezindawo ezikhangayo eziyingqayizivele neziyiqiniso. kanye nemisebenzi, edonsa kakhulu empahleni yemvelo namasiko yase-Jamaica futhi iqinisekise ukuthi abantu abaningi bendawo bangabamba iqhaza futhi bazuze emkhakheni wezokuvakasha.