Abavakashi base-US basindise i-Jamaica ekuqotshweni

Njengoba ibhizinisi laseJamaica lidlondlobala futhi, uNgqongqoshe uBartlett wabonga futhi wabonga izivakashi ezithembekile ezivela e-United States ngokugcina ezokuvakasha eCaribbean zivulekile ngesikhathi sodlame lwe-COVID.

Esithangamini sabezindaba namhlanje ebusuku eceleni kwe Umhlangano weCaribbean Tourism Organisation eCayman Islands, ungqongqoshe wathi: “Abavakashi baseMelika basisindise ekuqoqweni kwemali.”

Njengoba kungenzeka ukuthi uyazi, iJamaica ibihola ekubuyiseni kabusha imboni yezokuvakasha esifundeni saseCaribbean futhi, ngempela, emhlabeni. Sibonga kakhulu ngokuba kulesi sikhundla, ngenxa yengxenye yokukhanga okuhlala njalo komkhiqizo wethu.

Kuphinde kube ngenxa yokubikwa kwezindaba ezinhle kanye nokuzikhandla kwezinhlangano zethu zezokuvakasha, ababambiqhaza, kanye nozakwethu ukuhambisa izivakashi esiqhingini sethu.

Lokhu kukhombisa ukuthi imboni yezokuvakasha yase-Jamaica iyakwazi ukumelana nezimo futhi isengcupheni yokululama ngokugcwele.

Ukubona lokhu, akumele sibheke kude kunokuthutha kwethu ngendiza, nokufika kokuma kuyaqhubeka nokwanda. Selokhu savulwa kabusha, sesamukele abafika bemile abangaphezulu kwezigidi ezi-3.5 namuhla, futhi engxenyeni yokuqala yalo nyaka, uMasingana kuya kuJulayi, semukele abantu abangaphezu kwezigidi eziyi-1.4 abafika bema.

NgoJulayi 2022 kuphela, izinombolo zokuqala zibonisa ukuthi sizobona ukunyuka okulinganiselwa ku-10% kwabafikayo lapho befika uma kuqhathaniswa noJulayi 2019.  

Siphinde sihlehlise ukubuya kwezibalo zabafika ngaphambi kokuma kwe-Covid ngo-2023. Okungumculo ezindlebeni zami. Umculo we-Reggae, okungukuthi, ngokuqondile.

Ishadi elilandelayo lizokubonisa izinombolo zenyanga ezicaciswe kakhudlwana zobusika kanye nezikhathi zonyaka kuze kube manje zika-2019-2022. Uzoqaphela ukuthi ehlobo lika-2022, sibheke ukukhula ngesikhathi esifanayo ngo-2019.

Ngezibalo zasehlobo zokuma kanye nezindleko zezivakashi ezedlula amazinga ka-2019, ihlobo lika-2022 liqophe umlando futhi likhiqize ihlobo elingcono kakhulu lezokuvakasha esake saba nalo emlandweni wase-Jamaica.

Ingxenye enkulu yempumelelo yethu ivela ekusebenzeni okuhle enhlokodolobha yethu yezokuvakasha, i-Montego Bay. Umbiko wakamuva we-Travel Outlook ka-ForwardKeys ugqamise ukuthi i-Montego Bay iyidolobha elibonisa izinga eliphezulu lokululama kohambo lwasehlobo luka-2022.

Ingqalasizinda yethu yezokuvakasha ikhule kahle ngamaphesenti angama-23, ephakeme kunazo zonke ezinye izindawo zaseCaribbean, kanti isifunda sisonke sihamba phambili ekuvuseleleni ukuvakasha emhlabeni wonke phakathi nonyaka. 

Mayelana nokuthi izivakashi zethu zivelaphi, ungabona kulesi silayidi esilandelayo ukuthi i-US iyaqhubeka nokuhlinzeka ngesabelo esikhulu sabafikayo, cishe ngama-75% abo bonke abafikayo abavela ezweni, ikakhulukazi abavela eNyakatho-mpumalanga. Ngemuva kwalokho, iCanada ne-UK benza cishe amanye ama-22% nezinye izimakethe ezilandelayo.

I-Cruise tourism nayo iqale kabusha kusukela ngo-Agasti 2021 futhi ibilokhu iphindaphindeka. Ukufika kwabagibeli abahamba ngomkhumbi izinyanga zokuqala eziyisithupha zonyaka, ngoJuni 2022, kube yinyanga yethu esebenze kakhulu futhi inyanga yathumela izibalo ngaphambi kwamazinga ka-2019.

Uma ubheka phambili, ungabona ukuthi sibikezela ukuthi sizodlula amazinga emali echithwe yizivakashi angu-2019 kulo nyaka, lapho abafikayo bebuyela ekukhuleni ngo-2023. Sisasendleleni yokufinyelela kumaki ezivakashi eziyizigidi ezingu-5 ngo-2025 ngokuchitha kwezivakashi kuka-USD 5. Izigidigidi.

Ngakho-ke uyabona, umkhakha wezokuvakasha e-Jamaica ululama kahle. Sibone ukundiza kwethu kunwetshwa, amasango amasha ase-US evuliwe, kanye nokubuya kohambo ngomkhumbi nawo wonke amachweba avuliwe.

Ukuhamba mathupha emicimbini kubuye nezinombolo eziqinile zokuhambela imicimbi efana neReggae Sumfest. Ngaphezu kwalokho, samukele iqembu elikhulu labangaba abatshalizimali abavela eMpumalanga Ephakathi njengoba sihlose ukukhulisa umkhakha futhi sihlukanise izimakethe zethu.

Futhi ukutshalwa kwezimali emkhiqizweni wezokuvakasha wase-Jamaica kuyaqhubeka, cishe amakamelo amasha ayi-8,000 azokwakhiwa phakathi neminyaka emi-2-5 ezayo. Lezi zihlanganisa i-Princess Hotel enamakamelo angu-2,000, i-Sandals Dunn's River enamagumbi angu-260, kanye nehhotela lesithathu le-RIU elinamagumbi angu-700.

Silindele ukwakhiwa kabusha kweHhotela le-Hard Rock elinamagumbi angu-2,000 kanye nezinye izakhiwo ezimbalwa. Konke lokhu kulandela ngemuva kokuvulwa kwe-ROK Hotel Kingston kuleli hlobo kanye nokulungiswa okuqhubekayo e-Couples San Souci, okumele kuqedwe ngo-December 2023.

Njengoba ngike ngasho phambilini, sibheke ukuhlukanisa izimakethe zethu, sakhe ubudlelwano e-Afrika naseMpumalanga Ephakathi ukuze uthole izinsiza zezindiza. Sisezingxoxweni ne-Emirates Airlines ukuthuthukisa umzila osuka e-UAE.

Izitayela zamanje zokuvakasha nazo ziyaqhubeka nokubhukha, njengoba u-opharetha wezokuvakasha usesha uhambo olukhuphukela ku-38% phakathi nezinsuku ezingu-30 ezizayo kanye no-62% wohambo ezinsukwini ezingu-31+ ezizayo, ngakho abantu bahlela ukuya e-Jamaica kusenesikhathi. zangaphambili.

Nokho, nakuba uhambo oluningi lubhukhiwe kusasele izinsuku ezingaphezu kwezingu-31, siyaqhubeka nokubona ukubhukha kohambo lomzuzu wokugcina okungaphezudlwana kuka-16%.

Futhi isidingo seJamaica silokhu siba ngcono. Umbiko ka-Amadeus ka-2021 uveze ukuthi iJamaica ihamba phambili emhlabeni ngo-
-Isidingo (search)
-Air Seat Capacity Recovery
-Abagibeli bezindiza bamazwe ngamazwe, kanye
-Travel Agent GDS Ukubhuka

Ukwengeza, abahambi abaza e-Jamaica baneliseke kakhulu ngokuvakasha kwabo, bathole indawo ekuyiwa ku-4.66 kokungu-5 okungase kube khona mayelana nokwaneliseka kukonke, futhi cishe u-73% ubike ukuthi baneliseke kakhulu. 

Lezi zivakashi ziphinde zalinganisela izici zethu zendawo okuyiwa kuyo, izici ezinhlanu eziphezulu kube indawo, amabhishi, amasiko, isimo sengqondo sabantu ku-68%, nezindawo zokuhlala.

Futhi isibalo esikhulu esingu-79% singancoma i-Jamaica kubangani babo.

Ji-amaica ivulekele ibhizinisi futhi ilungele ukutshalwa kwezimali okwengeziwe. Siyaqhubeka nokwakha kabusha ngamandla futhi sakhe ikusasa elisimeme neliqinile lomkhakha elihambisana nezidingo zabathengi abasafufusa.