I-Tourism Australia ayinawo umbono ogcwele igazi ukuthi iqhuba kanjani

Umcwaningi mabhuku kazwelonke ukugxekile ukuphatha kweTourism Australia mayelana nokungqubuzana kwezithakazelo okungenzeka phakathi kwamalungu ebhodi, nokusebenzisa amaRandi ayizigidi ezingu-184 ku-Where The Bloody Hell Are You?

Umcwaningi mabhuku kazwelonke ukugxekile ukuphatha kweTourism Australia mayelana nokungqubuzana kwezithakazelo okungenzeka phakathi kwamalungu ebhodi, nokusebenzisa amaRandi ayizigidi ezingu-184 ku-Where The Bloody Hell Are You? umkhankaso ngaphandle kokuhlola ukuthi uyasebenza yini.

Ihhovisi lokucwaninga amabhuku, ekubuyekezeni okukhishwe izolo, lithe lizwile izikhalo ezivela embonini zokuthi “ukungqubuzana okubonwayo kwamalungu ebhodi kuyingozi enkulu esithunzini seTourism Australia”.

Ibhodi, eliholwa phakathi kuka-2004 noJuni ngonyaka odlule ngowayengumholi we-National Party u-Tim Fischer, kwase kuba ngowayengusihlalo wama-Coles u-Rick Allert, iningi labo lakhiwe osomabhizinisi abanobudlelwano obuqinile nemboni.

Kodwa i-Australian National Audit Office yathola ukuthi amalungu awazange aveze njalo izingxabano ezingaba khona emihlanganweni. Ukudalula kwakungalingani, umcwaningi wamabhuku wathola, nakuba ilungu lebhodi elilodwa libala izindawo ezingama-71 okungenzeka kube nezingxabano.

Ngaphansi komqulu weTourism Australia, owasungulwa ngo-2004 ukuze kuthuthukiswe imboni yendawo, amaphepha ebhodi bekufanele abanjwe kumalungu okungenzeka kube nokungqubuzana.

Empeleni wonke amalungu athole wonke amaphepha. Kunokuba lihlangabezane nezidingo zomqulu wokuqala, leli bhodi lashintsha le mithetho ngasekupheleni konyaka odlule ukuze kuhambisane nalokho elikwenzayo.

Ihhovisi lomcwaningi mabhuku liphinde lathola ukuthi iTourism Australia ayinaso isilinganiso sokuhlola impumelelo yomkhankaso othi Where the Bloody Hell Are You, nakuba ibichithe cishe ingxenye yesithathu yamaRandi ayizigidi ezingu-500 kuwo kusukela ngo-2004.

Inhlangano yezokuvakasha isanda kubeka ithemba layo emkhankasweni osuselwe efilimini kaBaz Luhrmann yase-Australia wokuvala ubunzima kwezokuvakasha okudalwa yidola eliphezulu.

I-Tourism Australia yavumelana nesincomo somcwaningi mabhuku sokubuyisela umqulu wokuqala. Iphinde yavuma ukubuyekeza indlela eqapha ngayo izinhlelo zayo.

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Linda Hohnholz

Umhleli omkhulu we eTurboNews ezinze eTN HQ.

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